Sustainability and CSR

This study delves into the concept of sustainability and corporate social responsibility (CSR) in the context of companies like KPMG and Deloitte. It analyzes the initiatives taken by these companies to achieve sustainable goals and examines the phases of sustainability. The study also explores the social factors that are addressed through these initiatives.

Running head: SUSTAINABILITY AND CSR
Sustainability and CSR
Name of the Student
Name of the University
Author Notes:

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Table of Contents
Introduction......................................................................................................................................2
Scope of operations..........................................................................................................................2
Differences and similarities.............................................................................................................4
Critical analysis of the sustainable development goals...................................................................5
Sustainability phases........................................................................................................................7
Social Factor....................................................................................................................................7
Reflective Conclusion......................................................................................................................7

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Introduction
It can be said that sustainable initiatives for the part of organisations are the initiatives
that help in elevating the stature of organisations. The latter is an aspect in which due attention is
invested by organisations while they are operating in industries regardless of the nature of the
latter. The sustainable development goals separate the organisation from the other companies
thus gaining a competitive advantage in the industry that they are operating in (Keesstra et al.,
2016). KPMG and Deloitte have been recognised as a company that has been able to cater to the
sustainable goals with the help of which they have been perceived as companies with favourable
values. The aim of the paper will be to critically analyse the effectiveness of operations of the
company in terms of the sustainable goals that have been adopted and implemented by the
aforementioned organisation along with critical analysis of the phases of sustainable
development that has been incorporated into operation by both the companies.
Scope of operations
The nature of operations of companies differ according the motives of the company while
they are operating in an industry in the long run. The sustainable goals of companies can be
catered to with the help of the motives and nature of operations of the latter (Cater, Collins &
Beal, 2017). Thus, it can be said that the goals of the company can be catered to and the
implementation plan should be developed according to the needs and the position that the
company intends to be at in the long run. The companies that are being evaluated in this paper
are Deloitte and KPMG. Both the companies have been recognised for their efforts in the
professional field while catering to services such involving solutions to independent businesses,
auditing, taxation related solutions along with various consultancy services that are being cater

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to by the company while they are operating in the said industry. While Deloitte has been
recognised for being part of the big four organisation in the services network that consist of the
best professional services networks, KPMG has been recognised for the employability quotient
of the organisation as the latter has been deemed to be an organisation that is favourable to work
in.
The sustainable initiatives that has been developed by KPMG Australia have been
focused on CSR activities such as encouragement of indigenous Australian culture along with
inclusion and diversity respectively (Home.kpmg, 2019). The latter are the aspects that the
company aims to capitalise on in order to be able to gain effectiveness in operations from the
consumer community and in terms of establishment of the factors that help in positioning the
position of the company in the industry that they are associated to.
Similar activities are also carried out by Deloitte while they are operating in the industry
in terms of the inclusion and diversity (Deloitte.com, 2019). The company is accepting of all the
cultures and includes people in their social ranks regardless of the position in the social table and
the culture or the ethnic background that they belong to. Apart from the inclusion and diversity,
the company has included responsible business as one of the key competencies. By
implementing the responsible business framework, the company intends to contribute to the
different social groups and various aspects of the nature while they are operating in order to
sustain their long terms operational goals. Thus, it can be said both the companies belonging to
the service industry has showing their affiliation for the society through the corporate social
responsibilities that they are carrying out. Inclusion is an activity that can be found in the rank of
both the companies and the latter helps in gaining effectiveness in operations, betterment of the

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community helps in developing a favourable attitude for the development of the company in the
long run.
Differences and similarities
The aforementioned companies are operating in the same industry and the nature of
operations in terms of the services that are offered by both the companies are the same. Both the
companies are best in the industry that they are operating in. From publicly available information
it has become evident that the both the companies have realised considerable amount of
importance in activities associated with the development of the competency of the organisations.
Inclusion refers to incorporation of the effectiveness of operations of all the individuals in
terms operation of individuals associated to the development of factors that helps in term of
increasing the advantage that is posed by a company. The latter an activity that concerns the
development of the activities associated with increasing the competency of the company through
assimilation of different types of skills (Home.kpmg, 2019). Both the companies have included
favourable attitudes towards the LGBTI communities, inclusion of women in the top ranks of the
organisation, catering to the needs of parents and many similar activities are carried out in order
to encourage the effectiveness of activities that can help in terms of development of the aspects
that help in strengthening the activities associated to the development of the organisation. In
terms of difference in the inclusion and diversity activities carried out by the companies differ.
The efforts that are carried out by the company in terms of activities associated with inclusion
and diversity have been segregated by Deloitte as a result of which it can be understood that the
activities to be carried out by the company in the said aspect is deemed to be carried out in a
more effective manner regarding the issue that has been mentioned in the section preceding the
latter. From the website of both the companies it is evident that Deloitte has spent more effort in

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terms of operations of inclusion activities. While the latter has clearly stated and segregated the
operations of the company in terms of the inclusion and diversity activities that are to be
implemented in the operations of Deloitte, it is seen to be missing according to the it has been
found in the website of KPMG. The websites of KPMG has failed to state the inclusion and
diversity activities that has been stated. Thus, by using the concept of interpretivism, it has been
interpreted that the inclusion and diversity are activities that have been focussed on more
effectively by the Deloitte than by KPMG.
Just as KPMG has been found to be sticking go some values that help in determining
methods through which they can gain effectiveness in terms of development of effectiveness in
operations through the human rights policies and the values, Deloitte has been able to pay special
attention to the responsible business. It can be said that both the companies have been able to
gain awareness regarding the aspects associated with the development of the rational for the
goals of the organisation as a result of which they have been able to gain appreciation from the
diverse groups of stakeholders associated to the organisation. Even if the sustainable goals
incorporated into operation by the company are favourable in nature, there are some strengths
and weaknesses. While Deloitte have been able to differentiate al the sustainability activities
according to the main purpose of the organisation, KPMG has been found to just possess the
same in their organisational policies thus, braking the ice about the actual importance of the
same.
Critical analysis of the sustainable development goals
Sustainable development should be incorporated into the mainframe operational structure
of the organisation (Georgescu, Ungureanu, & Szitar, 2013). Companies should carry out the
process of planning before the establishment of the sustainable development goals that

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determines the viability of operations of the company in terms of catering to the needs of
suitability from the part of the organisation. Communication is one of the most vital aspects of
operations of an organisation in terms of catering to goals that have been implemented by the
organisation (Zeng, Zhang & Lim, 2016). The stakeholders of a company, are the individuals or
assimilation of individuals who are responsible for the development of corporate governance
from the part of the organisation. Thus, it is the role of the management of the organisation, to
communicate the goals associated with every aspect of the organisation. As mentioned before,
sustainability is one of the major aspect that determines the viability of operations of an
organisation in the industry that they are operating in. Hence, it is important for the organisation
to communicate the motives related to the sustainable goals of the organisations to the diverse
stakeholder associated with the organisation.
It has been found that both organisations have been able to carry out considerable amount
of efforts through which the companies aim to communicate to the diverse stakeholder groups.
KPMG and Deloitte operate in the service industry as a result of which it is evident that they
need the backing of the human capital associated to the organisation at all the levels.
Accordingly both the companies have been able to develop sustainable goals through which the
companies aim to capitalise of the diverse skilled individuals from different communities and
cultural belongings. Furthermore, both have been able to develop human resources policies
through which helps n displaying the concern that the company has for the employees associated
with each individual organisation. KPMG has been recognised in the industry as a favourable
employer in the employment industry with the help of the HR policies that they have been able
to implement while they are operating in the industry. Deloitte has been found to have
considerable amounts of achievements in the industry as a result of which the aim of the

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company in terms of appreciation from the part of the employees are satiated. The latter have
been able to take an extensive approach in accordance to the sustainable goals of the company
and thus, have been able to gain effectiveness in operations as result of which the company has
positioned itself as one of the big four industries associated with the bracket of the top service
industry in the country.
Sustainability phases
The sustainable aims associated with the development of the sustainable aims of the
company helps in terms of gaining effectiveness in operations and the rationale behind the model
of business of an organisation. There are phases of sustainability that companies have to follow
while they are catering to the needs associated to the business model of the organisation.
Rejection, efficiency, compliance, non-response, proactivity and sustaining the organisation are
the goals that are associated with the development and realisation of the sustainable goals
associated with the development of the organisation. The strategy taken by both the companies
fall in the categories of sustaining organisations and proactivity stages respectively.
Social Factor
There are various needs that both the companies have been able to cater to through the
aims associated with the development of sustainable goals. The initiatives that have been taken
by the companies cater to the needs of equality of women, acceptance of LGBTI communities,
catering to the needs of the employees that help in sustaining the motivation of the employees of
the organisation thus, leading to the achievement of high performance outcomes.

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Reflective Conclusion
While planning to develop the project there were various issues that were looked into.
The individual websites of the companies helped us in developing the assignment. I tried to look
for public information regarding the social aspects that are catered to by the companies and was
able to find out that both KPMG and Deloitte have been catering to the needs associated with the
development and the appreciation from the part of different communities. They have paid due
importance in aspects such as appreciation of people from different groups as a result of which
the aim of the company has been satiated. However, due to varied perceptions of the group
members, there were differences in opinions associated with the development of final opinions
regarding the fact that who performed more effectively. There were different perspectives that
were provided by different group members as well as from myself that helped in terms of
development of the aspects associated with the viability of the report that has been developed.

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