Sustainability and Ethics in Business

SUSTAINABLILITY
AND ETHICS

INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
Literature review..........................................................................................................................3
Relevancy of ethics for business decisions..................................................................................4
Role of ethics in small business...................................................................................................5
CONCLUSION..............................................................................................................................6
REFERNCES.................................................................................................................................7

INTRODUCTION
Ethics is set of moral values and standards that guide individual and company code of
conduct in order to achieve their organizational goal or objective in an effective or efficient
manner. On the other hand sustainability is an enduring and balanced approach to economic
activity, environmental responsibility and societal benefit. However, these two aspects are
interlinked with each other as it enables an organization to carry out their business operation and
function in an organized or systematic manner for acquiring best positioning among competitive
marketplace (Quarshie, Salmi and Leuschner, 2016). This report is based upon a case study of
Apple Company which is one the branded and reputed firm in technological world and it is
incorporated by Steve Jobs in the year of 1976. In this study, it involves literature review about
importance of ethics for organization decision making as well as explain the same in company’s
context. Finally, relevant of ethics on small business is also mentioned here.
MAIN BODY
Literature review
As per the views of Anna Spooner, 2019 , Business ethics deals with the beliefs and
principles that guide management decision as it concern with the duties and obligation an
organization has to its stakeholders, including employees, customers, suppliers and communities.
However, all individuals and firm must follow the law, but they must complying with ethical
beliefs is voluntary, not coerced. Every employees want their organization to be fair, clean and
beneficial to society (Importance of Ethics in Business, 2019). Thus, for attaining the same
company need to abide by ethics or rule of law, engage themselves in fair practices and
competition all of which will benefit the consumer, society and firm. Henceforth, ethical
behavior encourages establishment to implement best strategic decision in order to gain
competitive advantage and obtainment of sustainable profitability ratio. Thus, there are various
reason which proves that ethics is an important determinant for company’s growth which are as
follows:
 Satisfying basic human needs: Being fair, honest and ethical is one of the basic human
needs which every manpower desires to get fulfilled in a better manner. Therefore, an