Sustainability: Case Study

Running head: SUSTAINABILITY: CASE STUDY
SUSTAINABILITY: CASE STUDY
Name of the student
Name of the university
Author Note

Table of Contents
Introduction................................................................................................................ 2
Background................................................................................................................ 2
The issue.................................................................................................................... 3
The issue statement................................................................................................ 3
Analysis of the Issue................................................................................................ 4
Conclusion.................................................................................................................. 5

Introduction
The respective paper is introspection and analysis of a case study “Should the C- suite
have a Green seat?” which discusses about the need and preference of sustainability in the
business strategy of the organization Narinex, which is an America based electronic components
manufacturer. The respective paper is important and significant in the contemporary times
because the international as well as regional business arena and environment has nowadays
become overtly particular about sustainability and the issues related to sustainability (Benn,
Edwards & Williams, 2014). The respective paper provides an insight about the importance and
significance of incorporating sustainability in the corporate and business strategies of enterprises
today. The respective paper provides a precise description as well as solution to the mentioned
case study “Should the C- suite have a green seat?” respectively.
Background
Sustainability has become an important factor in the present business environment. A
growing number of world’s largest and eminent companies and enterprises are utilizing the
factors and aspects of sustainability in their corporate strategies in order to introspect, speculate
as well as navigate the complex and complicated protoplasm of international economy and
business relations, where the companies have been fortunate enough to meet the ever evolving,
growing and expanding expectations of the global, cosmopolitan and modern middle class
sections of the society (Bansal & DesJardine, 2014). Sustainability measures also help an
enterprise to manage the risks as well as threats they might fall prey to in their journey of
regional as well as international trade and commerce. The risks can be multidimensional, such as
social, psychosocial as well as environmental. Therefore, the approaches and perspectives of
sustainability has surpassed from a mere tertiary business strategy to the core business strategy