Sustainability and Competiveness In Unilever

Running head: SUSTAINABILITY AND COMPETIVENESS IN UNILEVER
Sustainability and Competiveness In Unilever
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SUSTAINABILITY AND COMPETIVENESS IN UNILEVER
1. Executive Summary
This paper deals with the sustainability issues concerning the products manufactured by the
Unilever Company. The main aim of this paper is to analyze the various problems which arises
with the use of plastics in the various Unilever products and the harm they pose to the
environment as a whole. The paper also discusses about the various sources of alternatives which
can act as a substitution to the concerned Unilever products. The paper further provides several
recommendations on how to act on this issue in order to solve the imminent crisis of
environmental degradation. The paper concludes with the important of using sustainable
products.

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SUSTAINABILITY AND COMPETIVENESS IN UNILEVER
Table of Contents
2. Introduction..................................................................................................................................3
3. Summary of Scenario..................................................................................................................3
3. Description of the Stakeholder Theory........................................................................................4
5. Analysis:......................................................................................................................................5
The multiple stakeholders and their interdependence.................................................................5
Sustainability vs profitability:..........................................................................................................6
6. Identification of three alternatives solutions:..............................................................................7
Releasing if new products in the market:....................................................................................7
Withdrawal of products containing microbeads:.............................................................................8
Acquisition of firms:....................................................................................................................8
Recommendations............................................................................................................................8
Conclusion.......................................................................................................................................8
9. References:................................................................................................................................10

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SUSTAINABILITY AND COMPETIVENESS IN UNILEVER
2. Introduction
In the contemporary globalized world of today, the competition between the private
players have reached an all-time high. The private businesses are all vying to establish their
dominance over the market and control a large database. In order to do this, they are trying to
lower the prices of their products. However, an important drawback is that these companies are
using harmful cheap products which poses an adverse effect on the environment (Kates, 2018).
This paper discusses the Stakeholder Theory and analyzes the market operation of Unilever
Company. It talks about the harmful effects of the use of plastic material in its products. The
paper presents several important alternatives which can act as substitutes for the plastic material.
The paper concludes with the significance of conserving the environment by the way of using
sustainable products.
Research question: How can skin care companies embrace sustainability and profitability
simultaneously?
3. Summary of Scenario
The organization of Unilever has its modest beginning in the nineteenth century within
the country of Britain ("Unilever global company website | Unilever Global", 2018). It is a
British-Dutch Company. From there, it has now spread to the entire world and almost all the
people of the world use its products on a daily basis. The main purpose of the Company is to
provide new products to the people which they have not experienced before ("Unilever global
company website | Unilever Global", 2018). The Company claims that the products
manufactured by them are free of any harmful substances which might adversely affect the
health of the people and of the environment consequently. However, in the recent times, it has