Sustainability Management and Marketing

Learn about sustainability management and marketing in this case study on Plastic Collective. Understand the background, mission, objectives, and strategies of the company. Explore the importance of creating a sustainable environment and the impact of plastic pollution. Discover how the company is addressing sustainability issues and promoting a circular economy. Gain insights into the leadership and development of a sustainable organizational culture. Find out how sustainability and marketing can go hand in hand to promote sustainable business practices. Plan, organize, lead, and control for sustainable management. References included.

Running head: SUSTAINABILITY MANAGEMENT AND MARKETING
Sustainability management and marketing
Name of the student
Name of the university
Author’s note

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Contents
Background................................................................................................................................3
Background of plastic collective-...........................................................................................3
Introduction about the firm.......................................................................................................4
Mission-..................................................................................................................................4
Objective-...............................................................................................................................4
Type of company-...................................................................................................................5
Importance of the company-.................................................................................................5
2. Demonstration –....................................................................................................................5
3. Explanation of the case and synthesis with the theory.........................................................8
Conclusion................................................................................................................................11
References................................................................................................................................12

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Background
Background of plastic collective-
Louise came up with the idea of Plasti c Collecti ve in the year 2016 with the aim
to create waste plasti cs into something useful and valuable material. From that
thought Louise founder of Plasti c Collecti ve made extrusion machine in additi on
to training programs and workshops for small, low lying and remote
communiti es. She was interested in transforming waste plasti c into something
valuable that can happen through the process of recycling. It gave rise to global
change and thus this also encouraged for innovati ve ideas and changes that took
place in obtaining sustainable business. Providing educati on faciliti es and
awareness for plasti c waste and its harmful eff ects led the beginning of
sustainability business in plasti c collecti ve ( Alexander and Delabre 2019).
With the achievement and success through rewards and recogniti on, the
business created a wider scope both at domesti c and internati onal level. It had
partnership with various companies with the help of workshops and training
programs that were done to promote the business ( Cardoso de et al. 2019)

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Introduction about the firm
Mission-
Plastic Collective aims at preventing plastics that leaks into the environment. In order to
achieve this mission it went for training programmes and tools that encourages for
sustainable business practice, recycled products to be used efficiently and effectively. It also
aims to change thinking of society by using recycled products as source of earning for
remote communities. Changing waste resources into valuable resource is main aim of plastic
collective. It educates people on how to use single plastic and prevent wastage of
resources. It has created simple machines in order to be accessible for remote communities
to earn income and create sustainable environment.
Objective-
The main objecti ve of plasti c collecti ve is to empower public with skills,
knowledge, and create innovati ve minds using workshops, training, practi cal
tools and machines. Example is Shruder program created by plasti c collecti ve
that aims at providing awareness to communiti es about recycled plasti cs
(d’Ambrières 2019). The target of plasti c collecti ve is to provide Shruder
programme across 4000 remote places where there is lack of sustainability.
Type of company-
It is a small business setup with aim of creating sustainability based on making recycled
products from waste resources.

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Importance of the company-
Plastic waste is increasing day by day in seas, oceans which results to pollution that is
dangerous for living beings. To stop this, plastic collective has taken initiative by
transforming waste into recycled and value based products to create sustainable
environment. With help of training and workshops, it is encouraging more and more
sustainable environment (Dooley 2019).
2. Demonstration –
A. 1. Sustainability strategy of plastic collective
Plastic collective has used plastic pollution as strategy to identify condition of micro
environment in relation to sustainability. The waste has created epidemic in nearly 4000
islands affecting approximately 370 people residing over the Asia pacific region. The large
amount of plastic waste has been dumped in ocean and islands thereby created pollution.
Issues have been drawn out that are being faced by the people residing over there and
those are as follows:
Collection and infrastructure- Due to high transportation costs resulted in large amount of
waste collected in remote areas thus leading to plastic pollution.
Community health and safety issues- When plastics are burnt it creates pollution leading to
bad health for the ones residing over there. Also large amount of plastics dump in oceans
creates negative impact on consumption and health for the living beings like fish and also
for the people who consume those fish. This leads to bad health for the people.
Negative impact on tourists- People who come from outside for beaches and islands, gets a
negative impact due to plastic pollution.

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Economic impact- Due to destructi on of marine lie because of plasti c polluti on,
there is a great loss to job in relati on to fi shing industry.
2. Sustainability related issue
Plastic collective use the strategy of plastic pollution to address sustainability management
and marketing in terms of macro environment with circular economy. The company uses
single plastics in order to avoid wastage (Darnall, Welch and Cho 2019). Business aims at
encouraging more and more use of recycled products to stop waste of resources. There is
only 15 percent of material being recycled globally. By reducing waste and encouraging
green environment they attract more stakeholders thus bringing positive influence on
macro environment and leading to economic performances (Harring, Jagers and Nilsson
2019).
B. Sustainability strategy starts with a description of how the vision and mission of the
company includes (or does not include) sustainability concerns-
Company mission is to transform the plastic waste into a recycled and valued product that
can be useful and people can earn from it (Kemper and Ballantine 2019). The business is
completely based on sustainable concerns and giving more importance to the efficient
utilization of the resources and prevention of wastage management.
c. Strategy used to achieve goals and accomplish vision and mission of Plastic Collective
Company uses circular economy as a solution and strategy to achieve the set goals. Apart
from this company aims at providing workshops and training facilities that help in providing
education related to sustainability and waste management.
d. Analyse the leadership and development of sustainable organizational culture

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With efficiency in leadership and management company can achieve sustainable business
practice. Good encouragement, team spirit, and proper awareness regarding sustainable
environment and its benefits for living will mark the success in creating green and healthy
environment.
Identification of sustainability related issue -
With the plastic pollution there is great loss to fishing industry thus creates a negative
impact on private companies. It also creates loss in jobs and food supply (Kong, Kwan and
Liu 2019).
3. Explanation of the case and synthesis with the theory
Plastic collective firm by adopting sustainability management system aims at transforming
each and every item related to or made of plastic to renew it and make into a useful
product. By doing this type of business will create more income generations to the public
and additionally will educate the community regarding the importance of waste material
and resources (Ndubisi and Al-Shuridah 2019). It will encourage more sustainable
environment simultaneously. This will in turn creates a green, stable and a healthy work
environment.
Alternative strategies
In terms of sustainability and branding, sustainability largely capturing the attention of
policy makers, companies and other stakeholders. With the increase in scope and
opportunities marketing also plays a vital role in promoting brands and images thereby
targeting stakeholders. It gives more importance on the practice of sustainability and its
operations in day to day lives. In terms of sustainability and marketing, with the strong

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brand name and image it can create more value and logical advertisement to promote
sustainable business and waste management (Porter, M.E. and Kramer, M.R., 2019). Last
strategy that can address such issue is sustainability and management that includes the
process of managing the business by monitoring their roles and actions for achieving
sustainable business. Sustainable management aims at encouraging a healthy green
environment and to reduce wastage of resources.
b. Analysis of the situation- sustainability aims at fulfilling the needs of present generation
without sacrificing the needs of future generations. Sustainability always focuses on
recycling of the waste materials and resources as resources are scarce compared to wants.
Therefore there are four pillars of sustainability that includes human, social, environment
and economic. Human sustainability includes investing in knowledge, skills in order to
maintain balance and to achieve healthy wellbeing. Social sustainability aims at investing
and creating more job opportunities in order to save the capital and resources for the
benefit of the society and future generation. Economic sustainability aims at maintaining
the living standards by suing resources efficiently. Environment sustainability aims at saving
the natural resources in order to make environment pollution free and green.
Planning-
To make a plan is the first step towards achieving the desired goal. By creating a planned
process in relation to sustainability will enable to address issues in a much easier and clear
way. While for plastic collective, planning includes identification of the various measures
that will help in solving those communities and places that requires urgent sustainable
action.
Organizing

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Aim of organizing is to encourage sustainability and to create resources required for
implementing such practices. With reference to plastic collective, organizing deals with the
resources to be used efficiently in order to implement sustainable strategies and pillars to
achieve the set targets. With the use of various programs by organizing sustainable
programs, events and workshops, in turn will create more businesses and industries to
create sustainable work environment and opportunities (Yacob, Wong and Khor 2019).
Leading
Leadership is an important aspect while promoting a sustainable business growth. Leaders
thus sets plan effectively and efficiently is what an organization aims at while achieving the
goal. Plastic collective aims at leading the business with sustainable business plans by using
proper knowledge and skills to be applied at places where it requires. It also motivates and
provides more information on effective use of resources and to avoid wastage (Wood 2019).
Controlling
While dealing with controlling aspect in terms of creating sustainable management then it
focuses on monitoring and evaluating the sustainable business strategies that are being
implemented. With respect to plastic collective it controls and manages the business
practices that are performed in the organization during the work process. It prepares the
employees for the initiatives and measures to be taken at times of uncertainty.
Conclusion
The report provides a detailed description about plastic collective company. It gives more
emphasis on going sustainable and how to use plastic waste in to a recycled and usable
product. It also provides an insight on how to use resources effectively and efficiently in

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order to create sustainable business environment (Yildiz Çankaya and Sezen 2019). The
company provides knowledge in preventing waste management and to make the
environment pollution free.

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References
Alexander, A. and Delabre, I., 2019. Linking sustainable supply chain management with the
sustainable development goals: indicators, scales and substantive impacts. In Sustainable
Development Goals and Sustainable Supply Chains in the Post-global Economy (pp. 95-111).
Springer, Cham. https://doi.org/10.1007/978-3-030-15066-2_6 Accessed on 2/6/2019
Cardoso de Oliveira, M.C., Machado, M.C., Chiappetta Jabbour, C.J. and Lopes de Sousa
Jabbour, A.B., 2019. Paving the way for the circular economy and more sustainable supply
chains: Shedding light on formal and informal governance instruments used to induce green
networks. Management of Environmental Quality: An International Journal.
https://doi.org/10.1108/MEQ-01-2019-0005 Accessed on 2/6/2019
d’Ambrières, W., 2019. Plastics recycling worldwide: current overview and desirable
changes. Field Actions Science Reports. The journal of field actions, (Special Issue 19), pp.12-
21. https://journals.openedition.org/factsreports/5102 Accessed on 2/6/2019
Dooley, B.D., 2019. Sustainability: Collective action problems and a potential market-like
solution. SAGE Publications: SAGE Business Cases Originals. http://sk.sagepub.com Accessed
on 2/6/2019
Darnall, N., Welch, E.W. and Cho, S.K., 2019. Sustainable supply chains and regulatory policy.
In Handbook on the Sustainable Supply Chain. Edward Elgar Publishing.
DOIhttps://doi.org/10.4337/9781786434272.00034 Accessed on 2/6/2019
Harring, N., Jagers, S.C. and Nilsson, F., 2019. Recycling as a large-scale collective action
dilemma: A cross-country study on trust and reported recycling behavior. Resources,

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Conservation and Recycling, 140, pp.85-90. https://doi.org/10.1016/j.resconrec.2018.09.008
Accessed on 2/6/2019
Kemper, J.A. and Ballantine, P.W., 2019. What do we mean by sustainability
marketing?. Journal of Marketing Management, pp.1-33.
https://doi.org/10.1080/0267257X.2019.1573845 Accessed on 2/6/2019
Kong, A., Kwan, M. and Liu, D., 2019. Committed to Sustainability in Daily Management.
DOI: 10.4236/ojbm.2019.72032 Accessed on 2/6/2019
Ndubisi, N.O. and Al-Shuridah, O., 2019. Organizational mindfulness, mindful organizing, and
environmental and resource sustainability. Business Strategy and the Environment, 28(3),
pp.436-446. https://doi.org/10.1002/bse.2219 Accessed on 2/6/2019
Porter, M.E. and Kramer, M.R., 2019. Creating shared value. In Managing sustainable
business (pp. 323-346). Springer, Dordrecht. https://doi.org/10.1007/978-94-024-1144-
7_16 Accessed on 2/6/2019
Wood, M., 2019. Resilience research and social marketing: the route to sustainable
behaviour change. Journal of Social Marketing, 9(1), pp.77-93.
https://doi.org/10.1108/JSOCM-01-2018-0006 Accessed on 2/6/2019
Yacob, P., Wong, L.S. and Khor, S.C., 2019. An empirical investigation of green initiatives and
environmental sustainability for manufacturing SMEs. Journal of Manufacturing Technology
Management, 30(1), pp.2-25. https://doi.org/10.1108/JMTM-08-2017-0153 Accessed on
2/6/2019

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Yildiz Çankaya, S. and Sezen, B., 2019. Effects of green supply chain management practices
on sustainability performance. Journal of Manufacturing Technology Management, 30(1),
pp.98-121. https://doi.org/10.1108/JMTM-03-2018-0099 Accessed on 2/6/2019