Sustainable Management and Marketing

Running head: Sustainable Management and Marketing

Sustainable Management and Marketing 1
Executive Summary
Plastic Collective is an organization which deals with the recycled plastic and conducts
educational programs which are focused on the chemistry of plastics and the process of
transforming waste into valuable products. It was developed by Louise Hardman who is a
teacher of Zoology and Chemistry. The company is working towards spreading awareness
amongst the people regarding the reduction of single-use plastics. It also provides machinery to
the remote communities which could transform plastics into reusable items thereby helping
them to generate income.
The strategy of the company is based upon three pillars i.e. empowering the people with
knowledge, innovating new designs and materials and creating reliable tools and equipment
like Shruder machine. The management and sustainability analysis of the company helps in
analyzing the impact of the use of plastics on the environment, society and economy. So, this
report conducts the management and sustainability analysis of Plastic Collective.
Recommendations would be given regarding the future strategies which the management of
the company should be engaged to promote its sustainable practices.

Sustainable Management and Marketing 2
Contents
Background to the case: An investigation of the background and importance of the company in the
national and international business landscape............................................................................................3
Research, analysis and discussion of sustainability-related strategies and issues.......................................5
Sustainability Analysis conducted by the Plastic Collective.........................................................................8
Recommendations and conclusions based on the analysis for future strategies to be adopted by the
management of the company...................................................................................................................11
References.................................................................................................................................................14

Sustainable Management and Marketing 3
Background to the case: An investigation of the background and importance of the company
in the national and international business landscape
It has been observed that plastic waste has become a worldwide epidemic. Almost 370 Million
people on 4000 islands in the Asia Pacific region suffer from lack of safe waste management. 11
Million tons of plastic have polluted the environment and seas.
Plastic Collective has been established for providing solutions to the problem of waste
management of plastics. It was formulated by Louise Hardman who is a Chemistry or Zoology
teacher. The strategies of the company are based on three basic fundamentals.
It aims at providing practical and reliable tools and equipment for recycling the plastics and
converting them into useful items thereby generating employment. It also empowers people
with knowledge and creates innovative designs and materials for recycling of plastic. It has
initiated the Shruder machine program which provides the communities with a recycled
solution for plastics so that valued recycled plastic output can be produced (Marshall and
Farahbakhsh, 2013).
The shredded raw material and molded products of the cord can be produced with the help of
this program. The movability of the Shruder permits the plastic recycling machine to be taken
near the waste thereby decreasing the restrictive cost of transportation of plastic waste in the
island and remote areas.
The company has also launched the Plastic Neutral Certification for corporates and businesses
through which they can offset the plastic utilized by them. It can be done with the help of direct