Sustainability Management and Marketing

Running head: SUSTAINABILITY MANAGEMENT AND MARKETING
Sustainability management and marketing
Name of the student
Name of the university
Author’s note

1SUSTAINABILITY MANAGEMENT AND MARKETING
Contents
Background................................................................................................................................3
Background of plastic collective-...........................................................................................3
Introduction about the firm.......................................................................................................4
Mission-..................................................................................................................................4
Objective-...............................................................................................................................4
Type of company-...................................................................................................................5
Importance of the company-.................................................................................................5
2. Demonstration –....................................................................................................................5
3. Explanation of the case and synthesis with the theory.........................................................8
Conclusion................................................................................................................................11
References................................................................................................................................12

2SUSTAINABILITY MANAGEMENT AND MARKETING
Background
Background of plastic collective-
Louise came up with the idea of Plasti c Collecti ve in the year 2016 with the aim
to create waste plasti cs into something useful and valuable material. From that
thought Louise founder of Plasti c Collecti ve made extrusion machine in additi on
to training programs and workshops for small, low lying and remote
communiti es. She was interested in transforming waste plasti c into something
valuable that can happen through the process of recycling. It gave rise to global
change and thus this also encouraged for innovati ve ideas and changes that took
place in obtaining sustainable business. Providing educati on faciliti es and
awareness for plasti c waste and its harmful eff ects led the beginning of
sustainability business in plasti c collecti ve ( Alexander and Delabre 2019).
With the achievement and success through rewards and recogniti on, the
business created a wider scope both at domesti c and internati onal level. It had
partnership with various companies with the help of workshops and training
programs that were done to promote the business ( Cardoso de et al. 2019)

3SUSTAINABILITY MANAGEMENT AND MARKETING
Introduction about the firm
Mission-
Plastic Collective aims at preventing plastics that leaks into the environment. In order to
achieve this mission it went for training programmes and tools that encourages for
sustainable business practice, recycled products to be used efficiently and effectively. It also
aims to change thinking of society by using recycled products as source of earning for
remote communities. Changing waste resources into valuable resource is main aim of plastic
collective. It educates people on how to use single plastic and prevent wastage of
resources. It has created simple machines in order to be accessible for remote communities
to earn income and create sustainable environment.
Objective-
The main objecti ve of plasti c collecti ve is to empower public with skills,
knowledge, and create innovati ve minds using workshops, training, practi cal
tools and machines. Example is Shruder program created by plasti c collecti ve
that aims at providing awareness to communiti es about recycled plasti cs
(d’Ambrières 2019). The target of plasti c collecti ve is to provide Shruder
programme across 4000 remote places where there is lack of sustainability.
Type of company-
It is a small business setup with aim of creating sustainability based on making recycled
products from waste resources.