Issues and Applications of Sustainability in Hospitality and Tourism

This document discusses the issues and applications of sustainability in the hospitality and tourism industry in developed and developing countries. It also explores the management processes used to incorporate sustainable practices within organizations.

Sustainability
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss about the issues relating to sustainability and its applications within the hospitality
and tourism organization developed and developing countries...................................................3
Describe the management processes used to incorporate sustainable practice within
organizations................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
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INTRODUCTION
Sustainability is based on the concept that mainly focused on the meeting needs of
present without compromising ability of future generations. Sometimes, it is composed with the
three different pillars such as economic social and environmental, which are formally as useful
for profits generations. The importance of Sustainability in hospitality industry save us money
and also reducing waste or spending. It is useful for protecting the entire environment while
maintaining overall business capabilities. The documentation will describe about the issues
related sustainability and its application within hospitality industry in developed as well as
developing countries. Furthermore, it will discuss about the management process that mainly
used to incorporate sustainable practices within organizations.
MAIN BODY
Discuss about the issues relating to sustainability and its applications within the hospitality and
tourism organization developed and developing countries.
The concept of sustainable development has initially taken in the context of social indicator
within hospitality industry. In order to meet the specific need of present scenario without any
compromising the ability of future generations. Sustainable development can be recognized as
potential path for reducing poverty and safe guarding the natural environment (Cerchione and
Bansal, 2019). The primary aim is to create relationship between environment and economy.
Currently, it has been rapidly increased the awareness on growing environmental
degradation while it needs to require for society become aware of adopting and enforcing an
effective measurement. It has identified the key issues of sustainability at different levels in
terms of cooperation’s, policy makers and other type of stakeholders. On the other hand, it is
emerging the global challenges in hospitality industry such as climate change, increasing
poverty, environmental degradation and financial crisis (Martínez García de LeanizHerrero
Crespo and Gómez López, 2019). As a result, it will require for implementing the sustainable
development which is necessary in developing countries.
As per analysis, China is a developing country which made consideration progress in
relation to achieve the sustainable development by improving quality of life, ideal sustainable
development. The phenomenon related to the population has increased in urban areas while
potential to stimulate of growth as well as development in developing or developed countries
such as china, Europe.
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In hospitality industry, the sustainability issues has been addressed within development
and developing countries such as china, Europe. The sustainable developed calls as green
hospitality in both countries. It is the most common issue when people are changing their
perception towards sustainable solution (Mensah, 2019). In this way, it automatically gone from
the fringe movement to other main stream. Sometimes, it is considered as a sign of gaining
popularity. The hospitality industry estimates that accounts for approximately 6% CO2 emission
in global world.
It has projected that impact on the climate change. Although environmental challenges of
tourism that has traditionally received as much less attention towards the manufacturing
operations. While most of traditional works on the environmental challenges of tourism industry
that have focused their attention on certain planning in term of environmental decision. In order
to control the overall problem and issues in proper manner (Moliner, Monferrer and Rodríguez,
2019). Europe is developed country that will increase the issues within hospitality industry in
regards of sustainable development because there are many organization use the innovative
technologies and other type of commercial expertise. So that it directly affects on the entire
environment condition which is not good for business development.
The natural environment may effect on the strategy of hospitality organization in different
manner. In additional, it has shown that emergence the potential new sustainable activities along
with business interest in the pollution operations (Presenza, Messeni Petruzzelli and Natalicchio,
2019). For Example- it has been revealed that environment capabilities which are likely to
acquire several facilities and protect with inferior environmental abilities. In another way, it is
also developing an effective relationship between the environment regulation and
competitiveness of tourism organizations. In this way, it has generated the interest towards
organizational goals and objectives.
Sometimes, it is very difficult for hospitality industry to maintain sustainability while
another challenging perception that introducing as the expensive venture within china. Most of
people are not aware about the long term economic development (Presenza, Messeni Petruzzelli
and Natalicchio, 2019). It will be higher than other investment price or cost. Another challenge
of hospitality industry is to face sustainable practices where managers have limited knowledge
about environmental issues. Therefore, they have limited motivation to adopt the sustainability.
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Recently, it has found the situation of poverty and urbanization trend that have weakened the
capacity of developing country like china. As per analysis, it has addressed that 1.2 billion of
world’s population, mainly developing nations and they have belonged to the below poverty line.
For Example- Africa has been determined as the region where it has been increasing the poverty
with time, it expected to reach 83% in 2030. During same time, the statistics mainly indicated
that developing as well as developed nations are expected to experience unprecedented rate of
urbanization in future (Mzembe, Melissen and Novakovic, 2019). Through recent reports, it has
been identified that hospitality organizations within developing and developed nations become
unguided. As a result, it has been developed the sustainable issues in terms of resource
exploitations such as energy, land. As per consequences, developing country like china, mainly
considered to be urban transition with damaging the consequence of sustainable development.
Describe the management processes used to incorporate sustainable practice within
organizations.
It should be considered the developing and developed countries such as china, Europe. They
always focused on the sustainable development. In this way, tourism firms will able to
implement the sustainable practices and significantly uses in management processes. Therefore,
the adoption of sustainable practices will increase conversation of natural resources such as
energy, water within tourism industry (Presenza, Messeni Petruzzelli and Natalicchio, 2019). As
a result, it automatically reduce the environmental pollution by using waste recycling. In this
way, it will develop more sustainable environment through resources that mainly used for
survival and future generations. As per discussion, it has found that environmental degradation is
major issues within hospitality industry in term of water and energy. In this way, organizations
are adopting the sustainable practices in order to minimize carbon footprint in the atmosphere.
Each employee is responsible for promoting the sustainable development while implementing
different policies, procedures and legal rules in order to preserve the natural resources in both
individuals in future generations. In Europe, most of hotels have adopted the environmental
sustainability (Raub and Martin-Rios, 2019). It may include Marriott International. This hotel
was constructed by using sustainable raw materials and use recycled technique. So that it help for
avoiding the large amount of waste. It being dumped and produced in the landfills. The tourism
firms has used window that are energy efficient and easily utilised the sunlight for purpose of
lighting.
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While adopting the sustainable practices within hospitality firms presented different
opportunities. Initially, it able to support for reducing cost in terms of energy saving, utilise
water and waste management. The sustainable practices may be used within management
process for improving experience of guest. In order to achieve the sustainable certification which
is mainly show the commitment towards the preservation of environmental condition.
The hospitality organizations as consider the sustainable practice and it is increasingly in global
world. The expectation such as minimize the use of plastics and composting that have made the
better way to list requirements and then afterwards, it will be adopting the sustainable practices.
In context of practical aspects, it is very complex for achieving the sustainability because it
revels the issues in the management processes (Yusoff and Nejati, 2019). It is looking for way to
establish the sustainable luxuries and also reduce price of operational activities within
organization. In developing and developed countries, with limited exception of tourism firms and
recycling the programs such as container, newspapers. It is putting more efforts to increase
opportunities for business to minimize the use of paper and other type of disposables. Therefore,
hospitality industry that are able go and implement the food wastage composting program.
It can be identified that it will increase 40% to 60% of waste material. In developed
country like Europe, there are different organic hotel get to claim and always focus on the
supplying the sources. It also conscious about environmental conditions. So that they are buying
to produce goods and services, selecting the better option to choose purchase cleaning supplies
and minimise use of chemicals (Raub and Martin-Rios, 2019). It should require for hospitality
industry to maintain sustainable practices which allow for guests and investors to set up proper
standards. It must be used the certification based on the goals set by establishment. It also
focused on the multiple program related to energy star that will help for maintaining energy
efficiency. In developed country like Europe, government have motivated the economic
incentives for developing and improving environment condition. It help for constructing the
green buildings. This type of incentive mainly include financial grants, insurance, premium
discounts and other expenditure regulation for permitting. Nowadays, many tourism firms have
incorporated with certain level of sustainability in terms of brand standards. The sustainability
business practices will increase to improve brand reputation and image in global marketplace. In
order to give more offers to guest while increasing productivity and profitability in global
marketplace.
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Many travellers prefer the sustainable hotels, restaurants, give more priority. It is
important for hotel sustainability because potential client supports tourism firms that share their
more values. It is increasingly eco-friendly travel options and also pay extra to support the
sustainability program of business. Therefore, it is high impact on the organization because of
sustainable development. Currently, it is great idea to show the positive aspects to environment
condition and appeal to grow eco-friendly culture. As per analysis, it has found that 70% guest
prefer to choose eco-accommodation (Raub and Martin-Rios, 2019). On the other hand, it is also
true that sustainable technologies are becoming expensive investment which being create eco-
friendly environment but it will help for improving operational efficiency in lower price. Many
sustainable tourism firms will pay attention towards sustainability and reduced the water bills,
energy. By using Green initiatives, it will gain more advantage for tourism organizations in terms
of competitiveness. It automatically boost the brand reputation, image and also improve client
loyalty towards the organization. In this way, it will increase the productivity and profitability in
marketplace (Raub and Martin-Rios, 2019). Sustainability has become major role played within
hospitality industry in current scenario. With high amount of waste generation and water
consumption. Many firms have realised that it negative impact on the environment condition in
terms of climate change. It all around are now working to improve the footprint of environment
while improving the experience of potential guest.
As per discussion, it concluded that sustainable practices require for implementing within
organization. It help for improving overall environmental condition effectively and efficiently.
Every organizations have initiative towards sustainable development and increase the overall
business capabilities. It is useful for expanding the business in global world.
CONCLUSION
From above discussion, it concluded that Sustainability is a term that help for improving
the overall business capabilities and abilities. In order to meet expectation individuals and future
generations. Sustainability can be composed with the three different pillars such as economic
social and environmental, which are formally as useful for profits generations. It can be
understands the significance of Sustainability in hospitality industry save money and also
reducing waste or spending, protecting the entire environment while maintaining overall business
capabilities. It has summarized about the issues related sustainability and its application within
hospitality industry in developed as well as developing countries. Furthermore, it is discussed
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about the management process that mainly used to incorporate sustainable practices within
organizations.
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REFERENCES
Book and Journals
Cerchione, R. and Bansal, H., 2019. Measuring the impact of sustainability policy and practices
in tourism and hospitality industry. Business Strategy and the Environment.
Martínez García de Leaniz, R.P., Herrero Crespo, A. and Gómez López, R., 2019. Corporate
images and customer behavioral intentions in an environmentally certified context:
Promoting environmental sustainability in the hospitality industry.
Mensah, I., 2019. Environmental Management Concepts and Practices for the Hospitality
Industry. Cambridge Scholars Publishing.
Moliner, M.Á., Monferrer, D., Estrada, M. and Rodríguez, R.M., 2019. Environmental
Sustainability and the Hospitality Customer Experience: A Study in Tourist
Accommodation. Sustainability. 11(19). p.5279.
Mzembe, A.N., Melissen, F. and Novakovic, Y., 2019. Greening the hospitality industry in the
developing world: Analysis of the drivers and barriers. Business Ethics: A European
Review. 28(3). pp.335-348.
Presenza, A., Messeni Petruzzelli, A. and Natalicchio, A., 2019. Business model innovation for
sustainability. Highlights from the tourism and hospitality industry.
Raub, S.P. and Martin-Rios, C., 2019. “Think sustainable, act local”–a stakeholder-filter-model
for translating SDGs into sustainability initiatives with local impact. International
journal of contemporary hospitality management.
Yusoff, Y.M. and Nejati, M., 2019. A conceptual model of green hrm adoption towards
sustainability in hospitality industry. In Corporate Social Responsibility: Concepts,
Methodologies, Tools, and Applications (pp. 400-421). IGI Global.
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