Sustainability and Upcycling in Visual Communication: A Guide for Arts, Business, and Digital Media

This report explores sustainability and upcycling in visual communication for arts, business, and digital media. It discusses the importance of visual communication, consumer perception, and strategic approaches to promote sustainable products. The report also covers themes in visual culture, such as Divine Living, and the diverse areas of sustainability and upcycling, including political, social, and economic issues.

Sustainability and Upcycling

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Visual culture is an expressed way of visualise the perception of new ideas and
innovation. Sustainability means meeting the needs without wastage and comprise the use of
future generation. like social and economical resources. It is really a new idea of conserve the
rich historic roots for the future generation by not using much and waste that. Upcycling is the
reuse and redevelop of material or resources into a perfect product to use with creativity. for
doing this upcycling something keep in mind that design should be in proper way and spend
time before start a upcycling product and understand the available resources and in the finishing
of the product should be perfect.This report include the visual communication and the
sustainability theory in arts business and digital media.
MAIN BODY
Visual communication has existed over a billion years ago but the origin of the visual
communication come from a Latin and therefore in the past the written language is also written
with an images. It is also came from the arts and science though paintings and technical things
further, it expand into so many medium. Photography, animation, film is an example of visual
communication. Visual communication is providing information through graphically and
effectively. Through any medium of communication in visualize way people can easily interact
with each other (Gardetti, and Torres, 2017). The power of visual communication in today's
world is irrefutable. The images and art will attract on social media, online content visual
images are majorly shared by people and also blogs with these images it attract people to read
that particular content. As people all around are evolve rapidly and the images and visual
communication through this impact a great on people and also improve the standard of some of
the apps such as power point. According to the company it is also vary that which type of visual
communication is important for the company according to their targeting audience of reusable art
and design products. Design art can be from any goods that is re-usable for eg; ice cream stick is
also an item for art and designing the product. For selling the design and art product a personal
only need is perfect skills an motivation for that. Visual communication strategies are data
visualization for work, symbols and icons, colour for attraction and to draw a attention. There are
also so many types of visual communication that is info graphic , diagrams, flow charts etc.
(Yang, and Fan, 2021). So many people try to absorb the visual communication like before but

through which the communication transfers. Now the main platform for the visual
communication is digital media.
Importance of visual communication is because it's easy way to connect with the people and
communicate them it look like a difficult task to do but if people rely on the visual
communication it make really easy for them to understand. Visual communication can be
understand by anyone whether they literate or illiterate because of the images insert in that and
art. Visual communication can be beautiful with full of images and designing in this, presentable,
easy to understand even in the past ancient people draw symbol to understand the things. Visual
communication is more powerful and meaningful communication in compare with others. People
tend to remember only few things that they taught or learn or seen from any source therefore
with the help of visual communication there learning and retention power will increase and
because people retain communication , information easily with help of visual
communication(Granskog, and et. Al, 2020). This will help mainly while communicate with the
co- workers and the personnel of the company or transfer any information those company want
that people will retain the information in their mind. This also help other to come up with the
new ideas and bring innovation in it. Visual communication also help in a team work to
understand them a project that they are working on, this help to everyone and keep aligned in a
systematic way towards their goals.
There are so many theme which are help in visual culture that describe the culture of the
visualization one of them that is going to help in fashion retail industry is “Divine living” it
focuses on the actual needed consumption of the goods (Günay, 2021). Divine living is all
about the carefully using the resources and ut It is also came from the arts and science though
paintings and technical things further, it expand into so many medium. For fashion industry of
the sustainability product in this theme the customer have a growing appetite for the picture and
now days most people like aesthetic things and looks therefore in sustainable products
company also need to find the perfect resources for this, the colour, material, and the subtleness
of the product that people can wear that. in visual communication of any product or company
there must be an perfect or clear thought towards explanation of the product details through any
medium. This include integrity, mindfulness, good deed, mystical, ethereal etc. in divine living
there's huge spike in it like symbols of integrity.

The concept of sustanibility is among the people from human exist. The concern for the
resource that is going to dissolve soon. Sustainability define by economy and society that will be
long lasting and on a large scale all over the globe. Sustainability and upcycling works in a
diverse area with political, social and economical. In economical issue of the sustainability it
consists with the ethical and wealth and prevent from pollution from reducing harvesting.
whereas in social issue it consists with health and safety and personnel well being and save
money, environmental issue that is climate change. Sustainability also increases the probability
of the business and it also help employee of the company to become the smart at the work.
Consumer perception of sustainability product is like some people expressed their attitude
towards the sustainable products and thrift clothes and their actual behaviour for that product are
different (Henninger, and et.al 2017). There are several survey that say that majority of the
people will buy the sustainable product but only just few of them will buy that product. The
consumer have to understand the perception that in fashion industry the sustainability is
important to conform the people of the society needs. After all this consumer will no longer see
the companies who work in a sustainability product and clothes. For the information of the
product of sustanibility. producer need to inform their customer and the people about the
products and their benefits through this they can motivate people to buy the products. Only
produce a product is not enough now days as the competition in the market increases and the
trends of clothes is rapidly changes on a daily basis therefore producer need to understand that
the communication is the only key to their viewer for buy the product ( clothes ) that they
produce. The power of words and communication to society is the that bring people together and
this also help the fashion art business to maintain their position in the market. There's so many
misconception in the market or in consumer/ viewer about the sustainability product and their
companies consumer or viewer don't even know about the information of the company of what
they done in their company (Sless, 2019).
In producer there's also a lack of knowledge about how to transfer and communicate the
information of the business to the consumer . For selling sustainable product company need to
assure and target their audience from where they are coming, from what's there preferences of
buying recycled fashion goods. Which device or medium is used by the targeted audience to
visualize ad. For start a business of sustainability resources there should be awareness about the
society and economy. Understanding the audience perspective. Acceptance the resource and the

people view and their donation this will help to re invent the product with those donated items
and help community from that product would be more easy than re-invent them. Commitment
towards the work that will be deliberately complete and advocacy. Expand the option from
where company bring the resources for manufacturing the sustainable product. Therefore a
strategic approach for the visualization is important (Tascón, 2018). Communication challenge
the targeted audience and content. In visual communication for the advertisement and for
motivate the targeted audience and fro influence them to buy that product. In visual
communication organisation need to be very focus and add the images and colour, symbols very
attractive so that people will easily understand and influence. In so many studies it is shown that
colour can play an important role in every branding advertisement or communication. Audience
involvement in these type of product are essential if in sustainability product organisation allow
people some ownership that a power to choice then audience will be very happy and motivate to
buy that product. There are seven form of sustainability product that is on demand and custom
made sustainable product and green & clean environment and effective quality and art. Ethical
work , upcycling the resources, rent and swap, thrift and vintage products. In all these 7 forms
the product manufacturing and of new innovative clothes are buy by the consumer who willing
to buy or motivated by the visual communication of the sustainable product. For re use a product
instead of generating wastage company can use unique and less packaging and less raw material
it deduct the wastage and save time and money also. With repairing the product an re- use them.
As recycling the goods is also another trends now a days but not in a major part of people. Still
thrift clothes business now a days is very famous on social media. These items of majority
product is in retail store. Manufacture organic apparel is one of the best thing in reuse and
upcycle the fashion clothes.
CONCLUSION
Visual aid guide the audience so much while applying the innovation method and themes
in their presentations. Visual communication is essential to transfer the thoughts in a precisely
manner but they cannot take place of the text to describe the conflicts. in sustainable product
producer need to think design and art and the attractive packaging of the product and promote the
products in innovative way. Natural resources and capital used and the need of sustainability
product process is not easy that much but it is necessity for the social, economical and mainly for

environment. While viewer has to understand the systematic way and the symbolic form and art
of the visual culture.

REFERENCES
Books and Journals
Gardetti, M.A. and Torres, A.L. eds., 2017.Sustainability in fashion and textiles: values, design,
production and consumption. Routledge.
Granskog, and et. al, 2020. Survey: Consumer sentiment on sustainability in fashion. McKinsey
& Company.17.
Günay, M., 2021. Design in Visual Communication.Art and Design Review.9(02). p.109.
Henninger, and et.al 2017.Sustainability in fashion: A cradle to upcycle approach. Springer.
Sless, D., 2019.Learning and visual communication. Routledge.
Tascón, S.M., 2018.Visual Communication for Social Work Practice: Power, Culture, Analysis.
Routledge.
Thelander, Å., 2018. Visual communication. The international encyclopedia of strategic
communication, pp.1-13.
Yang, J. and Fan, J.E., 2021. Visual communication of object concepts at different levels of
abstraction.arXiv preprint arXiv:2106.02775.
Pllana, and et.al, 2019, October. Communication through visual means. In Conference Book of
Proceedings(p. 5).