Impact of Sustainability for Virgin Holidays

RESEARCH PROJECT
(Impact of sustainability for Virgin
Holidays)

Contents
STAGE 1: PLANNING...................................................................................................................3
Introduction.................................................................................................................................3
Research aim and Objectives......................................................................................................3
Research problem........................................................................................................................3
Research question.......................................................................................................................4
Research methodology................................................................................................................4
STAGE 2: CARRYOUT RESEARCH............................................................................................7
LITERATURE REVIEW...........................................................................................................7
What is the impact of sustainability for Virgin Holidays?..........................................................7
What are the advantages of ensuring future sustainability for the growth of UK business and
tourism industry?.........................................................................................................................7
What are the challenges that Virgin Holidays could be faced while ensuring future
sustainability?..............................................................................................................................8
Analysing findings on secondary research methods...................................................................9
Summarising the main findings..................................................................................................9
STEP 3: CONCLUSION...............................................................................................................10
REFERENCES..............................................................................................................................11

STAGE 1: PLANNING
Introduction
With the change in the working of business, the concept of sustainability has gain more
importance. Sustainability can be defined as fulfilling the present needs and wants without
compromising the needs of future generation. The concept of future sustainability depends upon
three pillar which are Economy, social and environmental. These three components are to be
kept I mind by the organisation when they are delivering goods and service to buyers. The above
three pillar stands for three principles that is profit, people and planet (Alarcón and Cole, 2019).
To know the impact of suitability, the selected sector is travel and tourism and in that the chosen
company is Virgin holiday. Virgin holiday is a hospitality industry which was founded in 1985.
The headquarter of the hotel is suited at Crawley, England. The firm provides service all over the
world some of the countries in which they operate are US, Canada, Africa and many more.
Research aim and Objectives
Research aim:
To identify the impact of future sustainability for the growth of UK business and tourism
industry: A study on Virgin Holidays
Research objectives:
 To identify the impact of sustainability for Virgin Holidays
 To examine the advantages of ensuring future sustainability for the growth of UK
business and tourism industry
 To analysis the challenges that Virgin Holidays could be faced while ensuring future
sustainability
Research problem
The major research problem of the chosen topic “impact of future sustainability for the
growth of UK business and tourism industry” is that if there is no future sustainability in tourism
sector than it will impact their performance. The customer is less interested toward the firm and
which will impact their productivity. Another problem that will be faced by hospitality industry
is that they will not able to manage their resources in effective manner which will affect their
long term growth and development (Cotterell and et. al., 2019). It is very important for the

organisation to adopt the concept sustainability as it will help them to earn more profit which
they can invest in expanding their business and gain market are.
Research question
1) What are the impact of sustainability for Virgin Holiday?
2) What are the he advantages of ensuring future sustainability for the growth of UK
business and tourism industry?
3) What are the challenges that Virgin Holidays could be faced while ensuring future
sustainability?
Research methodology
This section helps in identifying, analysing and interpreting the information ins
systematic process which helps in attaining the aim and objective in appropriate manner. There is
various step involve in in which can be explained using onion framework:
Figure 1: Analysis of Saunders Research Onion
(Source: Thesismind, 2019)