Foundations of Business Communication - Part 1

This report covers sustainable approaches to business strategy and management that are used by organisations. Along with that different CSR approaches and ways to measure organisational CSR strategies are mentioned in this project report.

Foundations of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Explanation of a sustainable approach to business strategy and management.......................4
Analyse the various approaches to CSR of businesses..........................................................6
CONCLUSION ...............................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Business communication is defined as the process of sharing in formation between people
within as well as outside organisation. In business upward, downward, lateral and external
communication is used to communicate business policies and strategies at all hierarchical level
of business. Business uses various fundamentals of communication that enable business to attain
sustainable competitive advantages in competitive business environment (Aguinis, and Glavas,
2019). In this report three organisational are taken which are Hayward Tyler, Cisco and Tesco.
Hayward Tyler is the subsidiary, develops, manufacturer, supplier and service high-end
pump as well as motors that re used in the oil and gas industry. Organisation is incorporated in
2006 and situated in United kingdom. Cisco is the American multinational technology
conglomerate organisation headquarter situated in San Jose, California. It was founded in 1984
by Leonard Bosack Sandy Lerner. Third organisation is Tesco which is British multinational
organisational deals in groceries and merchandise retaining. Respective organisation was
founded in 1919 by Jack Cohen and headquarter is situated in Hertforshire, England, UK. This
report covers sustainable approaches to business strategy and management that are used by
organisations. Along with that different CSR approaches and ways to measure organisational
CSR strategies are mentioned in this project report.
TASK
Explanation of a sustainable approach to business strategy and management
Business are considered various sustainable approaches in developing business strategies
as well as management approaches. These approaches help business to gain sustainable
competitive advantages in environment help to attain all determined goals and objectives in
efficient manner. Sustainable business strategies are defined as the vehicle to support the
transformation to a sustainable organisation than other unsustainable one (Alshbili, and Elamer,
2020). These strategies helps business to gain long-term sustainable advantages.
Hayward Tyler sustainable approaches to business strategy and management: Cisco
organisation adopts various strategies that enable business to attain sustain in competitive
business environment for longer period of time. Some strategies of organisation are mentioned
below:

 Hayward Tyler organisation offer demonstrable value to customers in both internal and
external environment (CORPORATE RESPONSIBILITY, 2021). Organisation ensures
customers safety and it listen to customers and improve products and services to meet
their expectation that help business to gain sustainability.
 Hayward Tyler develops agreements with clear goals and expatiations as well as take
accountability for its actions and results. Organisation recycle its waste material to
reduce environment pollution. Hayward Tyler conducts its operations in fair, forthright and trustworthy manner that
enable business to become sustainable. Respective organisation also treat everyone with
care and respect that bring diversity among organisational employees.
Cisco sustainable approaches to business strategy and management: Cisco include the aspects
of sustainability in its business strategies, operations and management that enable organisation to
sustain in competitive business environment for longer period of time (Brondoni, and Mosca,
2017). Cisco takes various actions to minimise the negative impacts on environment such as
reduce energy use. Some strategies are mentioned below:
 Cisco building energy efficiency, as respective organisation have implements 440 energy
efficient projects that enable business to reduces the cost as well as carbon emissions on
environment.
 Cisco procuring renewable energy in specific region in which it operates its operations
through a variety of on-site as well as off-site sources.
 Cisco develop more efficient energy thermal systems, reducing power losses as well as
offer higher efficient power suppliers that reduces the consumption level of energy and
protect environment from harmful impacts. Cisco also conducts volunteerism and awareness campaigns to promote the social
responsibility towards earth and develop green team network to run organisational
sustainable projects in efficient manner (Buchanan, Cao, and Chen, 2017). Respective
organisation also take actions towards conserving water through supporting local water
restoration projects as well as managing waste by recycling composition and donation.
Tesco sustainable approaches to business strategy and management: Tesco is the organisation
that adopts sustainable approaches in business strategies and management process that enable

business to gain sustainable competitive advantages. Some sustainable practices are mentioned
below:
 Tesco develops various strategies for people of organisation such as protecting their
rights, improve diversity and inclusion in organisation that help business to sustain in
competitive business environment.
 In product strategy, Tesco emphasis on producing healthy and sustainable products, uses
bio-degradable packaging and manage waste material through using waste management
techniques. Tesco develop various sustainable strategies for planet such as farming and promotes
sustainable agriculture and follow various environmental laws in business operations.
Challenges of CSR policies: Business faces various challenges and issues in CSR policies such
as climate change, social justice and human rights, income and resource inequality as well as
environmental sustainability (Chao, and Hong, 2019). Organisations need to understand these
issues and challenge than develop appropriate strategies that enable business to sustain in
competitive business environment.
Analyse the various approaches to CSR of businesses
Corporate social responsibility: CSR is the defined as the self-regulating business model
that helps organisation to become socially accountable for its relative stakeholders, public and
various other parties. Through implementing the aspect of corporate social responsibility
organisational can be conscious of different kinds of impacts they are having on all aspects of
society, environment, economic and others. Organisations are engage in different CSR
approaches that enable organisation to operate in ways that enhance society as well as
environmental instead of contributing negatively to them. Business are used different CSR
approaches in operations that enable them to attain sustainable competitive advantages. Some
corporate social responsibility approaches are mentioned below:
Hayward Tyler CSP approach: Hayward Tyler organisation take corporate social responsibility
seriously from the perceptive of safety of its employees and protect environment. Organisation is
involve in eliminating chaos as well as enhancing the commitment to values (Hamrouni,
Boussaada, and Toumi, 2019). Respective organisation emphasis on meeting all expectations of
customers through provide them quality products, deliver all commitments, treat everyone with

care and respect that provides sustainable advantages to organisation. CSR approach which is
adopted by organisation is mentioned below:
Proactive CSR approach: According to this approach, business make corporate social
responsibility as a priority even if doing so cuts into their profits. Instead of reacting to the
criticism, organisation attempt to remain ahead when it comes to corporate social responsibility.
Hayward Tyler organisation make it ethical part of its mission statement as well as try to avoid
harm on environment and employees (Take, 2017). Respective organisation implements
recycling programmes and provides suitable wages, benefits to employees as well as donate of
specific part of its profits in charity.
Cisco corporate social responsibility approach: Cisco is the pioneered technology which is
connected to various things. Organisation believes that connection have the potentiality to
develop opportunities for the purpose of solving some world's pressing challenges. Corporate
social responsibility is the core purpose of organisation (Ma, Shang, and Wang, 2017).
Respective organisation concentrates on people, society as well as planet issues that align with
business strategies. Organisational success is based on organisational conscious culture in which
trustworthiness as well as ethical conducts are expected and supported by employees, suppliers
and business partners. Cisco adopts different approaches to protect environment. Respective
organisation establishes long-term goals for the purpose of addressing the environmental impacts
from business products and operations. organisation look for opportunities in order to minimise
impacts on environment from business supply chain technologies. Cisco reduces the uses of
energy and greenhouse gas emissions. Corporate social responsibility approach of Cisco
organisation is mentioned below:
accommodating CSR approach: Accommodating corporate social responsibility
approach is defined as the important approach that is used by the organisations that believes that
social responsibility is the important for the generating profits. Cisco organisation adopt
accommodating approach and ensure that all legal requirement are fulfilled and put efforts to
meet all ethical standards. Respective organisation so not hide its actions or remain open about
its actions that are taken to protect environment. Organisation decrease waste material through
using waste management approach as well as provides fair wages to employees. Through
performing these operations, organisation can become socially responsible and sustain in
environment for longer period of time.

Tesco's corporate social responsibility approaches: Tesco uses the concept of corporate social
responsibility in business strategy and management process that enable organisation to attain
sustainable competitive advantages in environment. Organisation also review performance in
defined period of time that help to analyse the requirement of modifications in strategies as well
as their proper implementation. Board of directors and executives of Tesco organisation updates
organisational CSR performance according to future risk and opportunities that assessed by
organisation.
Environmental responsibility: Tesco believed that policies and strategies that are
harmful for environment or impact it negatively is not right for organisation as well as damages
to the organisational, customers and society in efficient manner. Environmental conservation is
the particular concern of Tesco as it is not always aligned with specific economic goals
(McCarthy, 2017). Respective organisation committed itself to maintaining healthy environment
as well as encourage its employees to take active participation in environmental initiatives.
Energy, water and fuel: Tesco launches energy awareness campaigns in the year of
1996. organisation also ensures that its staff members take active part in protecting environment
from harmful impacts. Managers of Tesco organisation monitors energy uses as well as how
worked towards reducing wastage. Tesco takes initiative to reduce energy consumption per
square feet by 35% between 1997 and 2005 (Tesco's Corporate Social Responsibility Initiatives,
2020). It provides various sustainable competitive advantages to organisation and maintain
strong brand image in market.
Obstructive CSR approach: Organisations uses obstructive stance towards social
responsibility for the purpose of defending its economic priorities through blocking any attempts
to point out organisational lack of social responsibilities. It is uses by the corporative
organisation such as Tesco. Obstructive organisation do not make social responsibility as an
effort because generating profits is the most important objective of business. This CSR approach
is considered as the immoral since in this approach organisation exploit its employees and
deceive customers.
Tesco uses Steering Wheel framework for the purpose of measuring achievement of corporate
social responsibility as well as there are different types of key performance indicators are used
by organisation to evaluate success of CSR policies (Riyadh, Sukoharsono,and Alfaiza, 2019).
CSR becomes important part of organisational policies as Tesco made it essential part of

business operations to run business functional efficiently. Organisations can measure
performance of check transparency towards communication goals and evaluate outcome from
estimated outcomes.
CONCLUSION
As per above report, it can be concluded that effective business communication facilitates
business to manage employees and help to attain determined goals and objectives of organisation
in efficient manner. Main objectives of business communication is to improve organisational
practices as well as reduce the error. Organisation to implement various corporate social
responsibilities that enable business to sustain in competitive business environment and attain
competitive advantages.

REFERENCE
Book and journal
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of management, 45(3), pp.1057-1086.
Alshbili, I. and Elamer, A.A., 2020. The influence of institutional context on corporate social
responsibility disclosure: a case of a developing country. Journal of Sustainable Finance
& Investment, 10(3), pp.269-293.
Brondoni, S.M. and Mosca, F., 2017. Ouverture de ‘Integrated Corporate Social
Responsibility’. Symphonya. Emerging Issues in Management, (1), pp.1-6.
Buchanan, B., Cao, C.X. and Chen, C., 2018. Corporate social responsibility, firm value, and
influential institutional ownership. Journal of Corporate Finance, 52, pp.73-95.
Chao, A.C. and Hong, L., 2019. Corporate social responsibility strategy, environment and energy
policy. Structural Change and Economic Dynamics, 51, pp.311-317.
Hamrouni, A., Boussaada, R. and Toumi, N.B.F., 2019. Corporate social responsibility
disclosure and debt financing. Journal of Applied Accounting Research.
Ma, P., Shang, J. and Wang, H., 2017. Enhancing corporate social responsibility: Contract design
under information asymmetry. Omega, 67, pp.19-30.
McCarthy, L., 2017. Empowering women through corporate social responsibility: A feminist
Foucauldian critique. Business Ethics Quarterly, 27(4), pp.603-631.
Riyadh, H.A., Sukoharsono, E.G. and Alfaiza, S.A., 2019. The impact of corporate social
responsibility disclosure and board characteristics on corporate performance. Cogent
Business & Management, 6(1), p.1647917.
Take, A.C., 2017. Corporate social responsibility. Value Sharing for Sustainable and Inclusive
Development, p.75.
Online:
CORPORATE RESPONSIBILITY.2021 [Online] available through
:<https://haywardtyler.com/about/corporate-responsibility/>CORPORATE
RESPONSIBILITY
Tesco's Corporate Social Responsibility Initiatives.2020 [Online] available through
:<https://www.icmrindia.org/Casestudies/catalogue/Business%20Ethics/Business%20Ethics
%20-%20Tesco%20Corporate%20Social%20Responsibility%20Initiatives.htm>