Sustainable Business Development - Procter & Gamble Case Study

Running Head: Sustainable Business Development
Sustainable Business Development
Name of the Student:
Name of the University:
Author’s Note

1SUSTAINABLE BUSINESS DEVELOPMENT
EXECUTIVE SUMMARY
The following assignment is based on the value proposition of the chosen company.
The aim of the report is to develop innovative tool and technique that will foster the
establishment of better ways of manufacturing and production. The chosen company for this
report is Procter & Gamble which is one of the leading producer in the American Market and
supplies its product worldwide. With the help of different models of innovation the report
will discuss in relation with the organisation. Later the assignment will constitute the business
model description for Procter & Gamble Company is eminent in providing the consumer
goods in a branded package form of goods to all the consumer who can get accessed to the
product throughout the world. On the other hand the business operation development is
determined as the decision of the organisation with regard to determining the productivity of
the organisation and its capacity to respond to the business model needs.

2SUSTAINABLE BUSINESS DEVELOPMENT
Table of Contents
Introduction............................................................................................................................2
Discussion..............................................................................................................................3
Business model description....................................................................................................3
Value proposition development.........................................................................................4
Business operations development......................................................................................4
Supply chain development.................................................................................................4
Financial value capture......................................................................................................5
Competitive advantage.......................................................................................................5
Strategic fit.........................................................................................................................5
Identification and assessment of assumptions and uncertainties.......................................6
Phased development plan to address uncertainties............................................................6
Selection of innovation tools and techniques.....................................................................7
Candid and critical self-analysis........................................................................................7
Recommendation................................................................................................................7
Conclusion..............................................................................................................................7
Reference................................................................................................................................7
Appendices.............................................................................................................................7
Introduction

3SUSTAINABLE BUSINESS DEVELOPMENT
The following report is based on the value proposition in the development of the
business. The organisation selected for this particular report is Porter and Gamble. With the
help of different models of innovation the report will discuss in relation with the organisation.
The aim of the report is to explain the different models of the value proposition that is
comprised of different canvas. The key vital part of the report is to find the contact of
sustainability trends on the value proposal for the selected organization Proctor and Gamble
(P&G), an American multinational consumer goods company (Davenport, Iansiti & Serels,
2013). The organization of Procter and Gamble was developed in the year 1937. There are
various small firms are incorporated in Procter and Gamble which comprises the generation
of value proposition. It is considered to be the most important aspect to be connected with the
customers. The factors determine the efficiency of marketing and segment the product
according to different target audience. The American based organization is the highest
producer of largest company and seller of the consumer based product (Gamble et al., 2015).
Discussion
Business model description
The business model description for Procter & Gamble Company is eminent in
providing the consumer goods in a branded package form of goods to all the consumer who
can get accessed to the product throughout the world. The company is operating practically in
five segment that is in Beauty; Grooming; Health Care; Fabric & Home Care, and Baby,
Feminine &Family Care (Brea, Casadesus & Grifell‐Tatjé, 2015).
The key partners of Procter & Gamble under the brands are Mach3, Venus, Dawn,
Mr. Clean, Head and Shoulder, Charmin.