Sustainable Business Plan for 'Food in Your Own Style' Restaurant

This report outlines a sustainable business plan for a new restaurant, 'Food in Your Own Style'. It covers proposed future business, customers, competitors, skills analysis, projected profit and loss, funding sources, required resources, and management information system.

Sustainable Business
Plan

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Proposed future business ............................................................................................................4
Competitors.................................................................................................................................5
Skills Analysis.............................................................................................................................5
Project the two year profit and loss account and propose the two years cash flow forecasts
which includes the break-even analysis as well .........................................................................6
Evaluate, find and select the suitable source of funding in order to grow the opportunity of
business ......................................................................................................................................6
Obtain the resources which include both tangible and intangible between now and ether one to
two years ahead...........................................................................................................................6
Type of organisation and the management information system which is required in order to
effectively control the business ..................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A business plan refers to the document which defines in the detailed form about the
company's objectives and in which manner it plans to achieve its goals. A business plan basically
lays out the written roadmap for the firm from financial, marketing and operational point of
views as well. In the present report, a new restaurant opening is taken into consideration which is
named as “ Food in your own style”. The present report will cover discussion about the
proposed future business, customers, competitors as well. In addition to this, the report will cover
analysis about skills analysis, projected two year profit and loss account and also about suitable
sources of funding in order to grow the business opportunity. Moreover, the report will cover
discussion about the management information system which is required to effectively control the
business and also about the vision of the business idea.
MAIN BODY
Proposed future business
According to the planning, a new restaurant has been planned to open into the office
premises. This is the new innovation which has been planned to do and the restaurant provides
various kinds of cuisines whether it is in the vegetarian or non- vegetarian sector. Restaurant
provides different kinds of fast food dishes and along with this it also provides three course meal
as well which includes starters, main course and desserts as well(Galai and et.al., 2016). Starters
basically include cured salmon with prawns, vegetable gyoza, charred spring onions and
romesco. Main course basically include fish and chips, Bangers and mash, toad in the hole,
Shepherd's pie and steak and kidney pie. There are certain desserts which basically include stick
toffee pudding, jam roly poly, fruitcake, knicker vocker glory and fruit fool. The restaurant has
to make sure that they get patent for it into positive manner so that no one can copy this concept
in their organisation or office premises as well.
Customers
There are certain customers which has been targeted in order to run the restaurant into efficient
manner(Karrar., 2020).These customers act as the base who get the revenue for the restaurant
into positive manner. The target customers can be be B2B and B2C as well.

The restaurant which is named as food in your own style has target customers from the
offices and there are certain other big bakeries who want our special products for their
customers. So these are the main customers which have been targeted by the restaurant into
result oriented form. Its the restaurant responsibility to satisfy their customers into positive
manner (McKenzie and Sansone., 2019). The USP of restaurant is that they provide their
customers with desserts on their first order due to which they can attract large number of
customers as well. According to the research it has been observed that before the final launch of
their restaurant products and services they have organised the tasting ceremony due to which
they go an idea about the customers taste and preferences due to which they finally introduce
their products and services into positive manner. So these are the main customers of restaurant
which have been targeted for their further running of the restaurant.
Competitors
As it is a new concept into the market, so there are less chances of large number of
competitors into the market. It is very important for the restaurant to do competitor analysis so
that they can positively identify their tough competitors into the market. There are various other
restaurant who are selling same products and services into the market due to which they have
grabed the market share on the larger scale. As it is a new concept to the market so there are less
restaurant who are providing their services by establishing themselves within the organisation.
There is a reason due to which customers have to buy products from this particular restaurant
because they provide a reasonable price to their customers of their products and services. This is
the main reason due to which they customers have to buy products and services from their
restaurant only.
Skills Analysis
For taking forward the idea of business it is very important that to learn certain skills into
positive manner. In order to move forward the idea of business it is important to conduct skills
analysis (Moro Visconti., 2019). For starting a business it is important to have certain skills such
as communication Skills, analytical skills, problem solving skills, listening skills, time
management and planning skills. The skill gaps can be identified through learning with practical
experiences and it can be also identified from the failure of any department and loop holes of the
restaurant service.

In this manner, these skills can be identified which needs to be improved in order to run
the business into successful manner. These are the main skills which are required while running
the business into positive manner.
Project the two year profit and loss account and propose the two years cash flow forecasts which
includes the break-even analysis as well
Cash flow Statement
Particular January Feb March April May June July

A. Cash flow from
operating activities
Sales/Revenue 3060 4590 6120 6120 6120 9180 9180
Payment of salary -3000 -3000 -3000
-
3000
-
3000
-
3000 -3000
Rent Paid -216 -216 -216 -216 -216 -216 -216
Staff Wages -1000 -1000 -1000
-
1000
-
1000
-
1000 -1000
Payment of Utilities -100 -100 -100 -100 -100 -100 -100
Phones -3007 -10 -10 -10 -10 -10 -10
Fright and postage -5 -5 -5 -5 -5 -5 -5
Stationary -2 -2 -2 -2 0 0 -2
Promotion and
advertisement -9000 0 0 0 0 0 0
Legal Expenses -50 0 0 0 0 0 0
Transport -50 -50 -50 -50 -50 -50 -50
Vehicle running -250 -250 -250 -250 -250 -250 -250
Insurance -20 -20 -20 -20 -20 -20 -20
Maintance -100 -100 -100 -100 -100 -100 -100
Misc. Expense -20 -20 -20 -20 -20 -20 -20
Setup cost -14600 0 0 0 0 0 0
Net cash flow from
operating activites:- -28360 -183 1347 1347 1349 4409 4407
B. Cash flow from
financaing activities:-
Repayment of Loan -10 -10 -10 -10 -10 -10 -20
Interest Payment -50 -50 -50 -50 -50 -50 -50
Net Cash flow from
financing activities:- -60 -60 -60 -60 -60 -60 -70
C. Cash flow from
Investing activities:-

Initial investment made -40000 0 0 0 0 0 0
Net cash flow from
investing activities:- -40000 0 0 0 0 0 0
Tatal cash
inflow/outflows(A+B+C) -68420 -243 1287 1287 1289 4349 4337
Break-even point (in units) = Fixed Cost / (Selling price per unit – Variable Cost per Unit)
= 7453 / (994.5 – 716.42)
= 7453 / 278.08 = 26.80
Margin of Safety: (Current Sales – Break Even Sales) / Current Sales * 100
= (50 – 26.80) / 50 * 100
= 45.4 %
Evaluate, find and select the suitable source of funding in order to grow the opportunity of
business
There are various kind of sources of funding through which the business has the
opportunity to grow into positive terms. Restaurant can take loans from the banks and financial
institutions through which they can arrange funding for themselves into positive manner. There
are also other options of sources of funding which include venture capital, business incubators,
government grants and subsidies (Rosati and Conti., 2016).The most appropriate option of
funding is the bank loans which are required in order to grow the restaurant into positive manner.
So these are the options of getting funded into result oriented manner.
Obtain the resources which include both tangible and intangible between now and ether one to
two years ahead
There are certain tangible and intangible resources as well which help the business to
grow themselves into positive manner:
Tangible resources are the funds, equipment within the restaurant, furniture, electronic
equipments, signage and packaging as well. There are certain intangible resources as well which
can be utilised for better performance of the company which includes brand image, trademarks,

patents, licensing, advertising, brand recognition, good will of the company as well (Tokarski
and et.al., 2017). These are main tangible and intangible resources which are required for proper
performance of the restaurant in order to maintain their standard into the market.
Type of organisation and the management information system which is required in order to
effectively control the business
As it is a new business into the market and act as start up as well into the market due to
which they require lots of information at the level of management. The restaurant which is
named as “ Food in your own style” considered under the category of sole proprietorship because
it is the idea of a single person or individual due to which it consider under this category of
business(Türko., 2016). The management information system also plays a very important role in
terms of executing the working of the whole business. It is a system which gathers data of daily
activities of the business and their performance at the professional level due to which it can be
analysed that how the business or organisation is performing. That's why management
information system is required in order to run the business into effective manner.
Vision of the business idea
The vision of the restaurant plays a very significant role in terms of achieving
organisational objectives and goals into positive manner. The vision of the restaurant is that to
extend this concept at the international level offices or businesses as well. So for building the
future of business it is very important that restaurant should be clear about their vision so that
they can accordingly take decision for it into positive manner. That's why it is very important to
have vision for their business into result oriented manner.
CONCLUSION
The above stated report concludes that business plan is very important in order to run the
business into efficient manner. It has been concluded that for starting the business it is very
important for the restaurant that they should have clarity about the products and services they are
going to offer. It has been determined that there are certain competitors of the restaurant and also
they have to target the customers into appropriate manner so that they can effectively run their
business into result oriented form. It has been observed that there are certain skills which are
required in order to run the business into effective manner. There are various kinds of sources of

funding in order to grow the business opportunity. There are certain tangible and intangible
resources which are required in order to have proper performance of the business. A restaurant
has to be clear about their vision so that accordingly restaurant take decision for it into positive
manner.

REFERENCES
Books and Journals
Galai and et.al., 2016. How to create a successful business plan: for entrepreneurs, scientists,
managers and students. World Scientific.
Karrar, H. H., 2020. Business plan.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Rosati, U. and Conti, S., 2016. What is a smart city project? An urban model or a corporate
business plan?. Procedia-Social and Behavioral Sciences, 223, pp.968-973.
Tokarski and et.al., 2017. The possibility of using the business model canvas in the establishment
of an operator's business plan. Torun Business Review, 16(4), pp.17-31.
Türko, E. S., 2016. Business plan vs business model canvas in entrepreneurship trainings, a
comparison of students' perceptions. Asian Social Science, 12(10), pp.55-62.