Sustainable Business Planning & Strategy

Running Head: SUSTAINABLE BUSINESS PLANNING & STRATEGY 0
TENGRI
19
Sustainable Business Planning &
Strategy
(Student Name)

SUSTAINABLE BUSINESS PLANNING & STRATEGY 1
Table of Contents
Background of Company.................................................................................................................2
Marketing Mix of Tengri.................................................................................................................2
Case and Synthesis of Theory..........................................................................................................3
Tengri Positioning Analysis............................................................................................................3
Sustainable Practices of Tengri.......................................................................................................4
Area of Improvement Required for Tengri......................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

SUSTAINABLE BUSINESS PLANNING & STRATEGY 2
Background of Company
Tengri is one of the foremost companies that are centered on the London winter fashion marque.
It is local, communal and global commercial that was own and whole established by the Nancy
Johnston in the year 2014. Tengri delivers variety of woolen product to their consumers that thru
the business more modest in the foremost market. They deliver fabrics, yarns, fibers they majorly
obtain their raw substantial from Mongolia and the foothills of Khangai. Tengri has adopted
transparent, sustainable and virtuous supply-chain in their business to deliver their product in
huge amount to the international market. They have expanded their business in the international
market that gives them new opportunities to target their customers in an operative and well-
organized way. The company is concerned vary their products into the lifestyle and fashion
articles. Their product is virtuously originals and ecological friendly (Tengri, 2019).
Marketing Mix of Tengri
Place: the company delivers their products through their own outlets and through the platform of
online. The fiber of the company is majorly manufactured from the country Magnolia due to the
reason of pure and high quality of fiber being purchased by the company. Moreover, for
distributing their product, the company has tied up with different companies that help in
enhancing their sales in the international market. They partnered with Savior beds to
manufacture the premium handmade sleep method. Tengri also associated with other company
such as Selfridges to produce the luxurious fibers in an operative manner (Li and Leonas, 2019).
Promotion: the company majorly targeted their consumers through the platform of online as well
as official websites. They have attractive official website in which the information about the