Sustainable Business Practice and Strategies for Crowne Plaza Melbourne

Running head: SUSTAINABLE BUSINESS PRACTICE AND STRATEGIES
Sustainable business practice and strategies
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SUSTAINABLE BUSINESS PRACTICE AND STRATEGIES
Executive Summary
The following report is based on the identification of the sustainability measures of a hotel in
Australia and the ways by which it is done. The report has taken the example of Crowne Plaza in
Melbourne as an example to complete the following assignment. The report starts with the
introductory part and provides a brief overview of the country and also the hotel. It also provides
the initiatives, achievements and the ways by which the management of the hotel measures the
sustainability of the business organization. The report ends with a brief but compact conclusion
and an appendix part where a number of charts mentioning sustainability are highlighted.

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SUSTAINABLE BUSINESS PRACTICE AND STRATEGIES
Table of Contents
Introduction......................................................................................................................................4
Brief overview of Australia.............................................................................................................4
Overview of the Hotel.....................................................................................................................5
Initiatives within the Sustainable Hospitality Framework...............................................................5
Achievements..................................................................................................................................6
Measurements..................................................................................................................................7
Critical Perspective..........................................................................................................................7
Conclusion.......................................................................................................................................8
Reference List..................................................................................................................................9
Appendix........................................................................................................................................11
Appendix 1.....................................................................................................................................11
Appendix 2.....................................................................................................................................12

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SUSTAINABLE BUSINESS PRACTICE AND STRATEGIES
Introduction
The following report is prepared to verify the different strategic initiatives that are
practiced and undertaken by the organization to manage the environmental and other needs. The
report is based on a number of considerations that has included the current legislations and
regulations present in the country and the ways to implement them in the workplace. The
example of Crowne Plaza hotel which is one of the most luxurious hotels of the globe is taken
here for helping the readers gain a clear understanding of the different types of sustainability
measures that are adapted by the chain of hotel to ensure their long term stay in the Australian
market (melbourne.crowneplaza.com 2018).
Brief overview of Australia
Australia is one of the few countries in the world that has a dedicated range of environmental
policies and sustainable measures to minimize the impact of the different government and private
companies operations on the environment. These legislative measures and policies have set aside
the target for the carbon emissions, energy, waste and the use of the available resources of the
company (Stylos and Vassiliadis 2015). The environmental management issues that are included
in the formulated policy include;
a. Emission of greenhouse gas and ozone depleting substances
b. Suppliers of the company, products and use of different materials
c. Use of water and wastage of water
d. Office waste, building waste and recovery of the different resources