Sustainable Business Practices in the Digital Streaming Industry: A Case Study of Amazon Prime Video

MN2805 Business and the
Natural Environment

The digital streaming industry is one of the most popular businesses in the world, it has a
wide network in different countries. This industry has a good market share in the sector and have
a better opportunities to bring innovative and creative options for the customers. A streaming
platform is an online entertainment source for films, TV shows and other streaming media. The
current essay will be based on Amazon Prime Video which has one of the wide customer base in
the world and is operating in several countries (Bergquist, 2019). The company provide on-
demand over the top streaming services with rental options and subscriptions in order to provide
customers with a non-stop streaming experience. The radiations that are emitted by the towers
which are connected with the streaming problems are harmful for the human beings, animals and
birds. It may have severe impact over them and it is a major issue that needs to be addressed by
the businesses.
The digital streaming industry is a growing sector as a majority of people have access to
smart devices. It may give advantage to the industry in order to expand and launch new
provisions for the customers (Kwilinski and et.al., 2019). This has been one of the major reasons
of the popularity of the company and is beneficial in acquiring more customers in the market.
Amazon prime video may have a major advantage due to this factor and it is able to have a
positive impact over many customers. The streaming platform may adopt sustainable approach in
order to remain profitable in the market and gain a better image among different brands. The
company may highly focus on different plan of actions in order to increase the current
productivity of business as well as increase satisfaction of customers towards (Biloslavo, Bagnoli
and Edgar, 2018). The organization may focus upon the value chain activities such as
technologies they are using ion order to reduce its negative impact over the environment. The
harmful rays which are emitted by this industry needs to be considered in order to conserve the
natural heritage and improve sustainability of the business in the market. This aspect may be
helpful in order to increase the overall performance of the business in the market and gain a
better advantage among their competitors which may help in improving the business practices.
The organization may have a better approach towards conducting these sustainable
practices which may have better impact on the business. By having a sustainable business, the
organization may be able to increase its growth opportunities and build better relationships with
the key stakeholders such as suppliers, investors, customers etc. in the market. The company may

focus on fulfilling the needs of these stakeholders in order to increase their overall productivity.
The sustainable thinking of the Amazon Prime Video may be appropriate in order to prepare a
better brand image of the business in the industry which may be helpful for the company in order
to achieve success. By reducing the harmful effects of technology over the environment, the
company may be able to contribute toward environmental sustainability (Camilleri, 2020). The
organization can control the discharge of harmful gas to the atmosphere which would be the
major reason of increased temperature and climate change. These initiatives of the business may
be useful to enhance their overall impact upon the consumers and may be helpful in increasing
its overall brand image which may be crucial in order to gain benefit in the advantage
(Biloslavo, Bagnoli and Edgar, 2018).
These activities may take place with the help of sustainable practices such as introducing
advanced technology which is useful for improving the condition of the business. It may help to
reduce the negative impact of these rays on the environment and may increase the ability of the
industry to produce more content and gain benefit in among their competitors (Vlados and
Chatzinikolaou, 2019). The industry may take the help of energy organizations and effective
solutions for the problem. It may be necessary as with time the negative impact of these practices
may increase which may degrade the environment. This may not be beneficial for the industry to
prosper and increase their advantage in the business environment.
The harmful rays that is ejected by electrical towers may create various health issues for
the living organisms in the environment. These issues may not be beneficial in order to live a
sustainable life and cases of chronic diseases may increase among them frequently. These rays
are a major contributor in the overall degradation of the environment and may need due
consideration by the top management in order to leave better environment for the future
generations (Eliseeva, 2019). The industry may collaborate with tech-professional who are
experienced in this area and may find appropriate solutions for reducing the destructive impact of
such aspects in the environment. These aspects may have created several issues upon the
sustainability of the industry in the market. As the industry is huge, the daily release of these
harmful rays is massive and it may have negative impact on the health of living organisms.
The technological aspect of the business may require advancements and which may be
useful to create better experience for consumers. These rays may be harmful and may create
several mental health problems such as depression and anxiety which is a problem for the