Sustainable Business Practices in the Digital Streaming Industry: A Case Study of Amazon Prime Video

This essay explores the impact of sustainable business practices on the digital streaming industry with a case study of Amazon Prime Video. It discusses the negative impact of emitted rays on the environment and living organisms, and how the industry can reduce this impact through sustainable practices. The essay also highlights the role of technology in the industry and the need for collaboration among companies to reduce the harmful effects of emitted rays.

MN2805 Business and the
Natural Environment

The digital streaming industry is one of the most popular businesses in the world, it has a
wide network in different countries. This industry has a good market share in the sector and have
a better opportunities to bring innovative and creative options for the customers. A streaming
platform is an online entertainment source for films, TV shows and other streaming media. The
current essay will be based on Amazon Prime Video which has one of the wide customer base in
the world and is operating in several countries (Bergquist, 2019). The company provide on-
demand over the top streaming services with rental options and subscriptions in order to provide
customers with a non-stop streaming experience. The radiations that are emitted by the towers
which are connected with the streaming problems are harmful for the human beings, animals and
birds. It may have severe impact over them and it is a major issue that needs to be addressed by
the businesses.
The digital streaming industry is a growing sector as a majority of people have access to
smart devices. It may give advantage to the industry in order to expand and launch new
provisions for the customers (Kwilinski and et.al., 2019). This has been one of the major reasons
of the popularity of the company and is beneficial in acquiring more customers in the market.
Amazon prime video may have a major advantage due to this factor and it is able to have a
positive impact over many customers. The streaming platform may adopt sustainable approach in
order to remain profitable in the market and gain a better image among different brands. The
company may highly focus on different plan of actions in order to increase the current
productivity of business as well as increase satisfaction of customers towards (Biloslavo, Bagnoli
and Edgar, 2018). The organization may focus upon the value chain activities such as
technologies they are using ion order to reduce its negative impact over the environment. The
harmful rays which are emitted by this industry needs to be considered in order to conserve the
natural heritage and improve sustainability of the business in the market. This aspect may be
helpful in order to increase the overall performance of the business in the market and gain a
better advantage among their competitors which may help in improving the business practices.
The organization may have a better approach towards conducting these sustainable
practices which may have better impact on the business. By having a sustainable business, the
organization may be able to increase its growth opportunities and build better relationships with
the key stakeholders such as suppliers, investors, customers etc. in the market. The company may

focus on fulfilling the needs of these stakeholders in order to increase their overall productivity.
The sustainable thinking of the Amazon Prime Video may be appropriate in order to prepare a
better brand image of the business in the industry which may be helpful for the company in order
to achieve success. By reducing the harmful effects of technology over the environment, the
company may be able to contribute toward environmental sustainability (Camilleri, 2020). The
organization can control the discharge of harmful gas to the atmosphere which would be the
major reason of increased temperature and climate change. These initiatives of the business may
be useful to enhance their overall impact upon the consumers and may be helpful in increasing
its overall brand image which may be crucial in order to gain benefit in the advantage
(Biloslavo, Bagnoli and Edgar, 2018).
These activities may take place with the help of sustainable practices such as introducing
advanced technology which is useful for improving the condition of the business. It may help to
reduce the negative impact of these rays on the environment and may increase the ability of the
industry to produce more content and gain benefit in among their competitors (Vlados and
Chatzinikolaou, 2019). The industry may take the help of energy organizations and effective
solutions for the problem. It may be necessary as with time the negative impact of these practices
may increase which may degrade the environment. This may not be beneficial for the industry to
prosper and increase their advantage in the business environment.
The harmful rays that is ejected by electrical towers may create various health issues for
the living organisms in the environment. These issues may not be beneficial in order to live a
sustainable life and cases of chronic diseases may increase among them frequently. These rays
are a major contributor in the overall degradation of the environment and may need due
consideration by the top management in order to leave better environment for the future
generations (Eliseeva, 2019). The industry may collaborate with tech-professional who are
experienced in this area and may find appropriate solutions for reducing the destructive impact of
such aspects in the environment. These aspects may have created several issues upon the
sustainability of the industry in the market. As the industry is huge, the daily release of these
harmful rays is massive and it may have negative impact on the health of living organisms.
The technological aspect of the business may require advancements and which may be
useful to create better experience for consumers. These rays may be harmful and may create
several mental health problems such as depression and anxiety which is a problem for the

industry (Rivera and Clement, 2019). These advancements may have a significant impact on
technology in increasing the efficiency of the industry on order to provide harmless content to
the consumers. It may be helpful in order to reduce the negative impact of these emitted rays on
the environment and may have an effective image on the customers. With the help of this
practice, the organization may be able to increase their overall productivity and have a better
impact upon the business practices which may be beneficial in order to provide better services to
the customers (Kwilinski and et.al., 2019). Most of the companies in business may come together
and make appropriate strategies for following a similar concept in order to reduce this negative
impact upon the environment and gain advantage in the industry.
The organization have been consistently trying to control these negative impacts and
make sustainable changes their strategy. This may have a better advantage for the industry and
increase their overall business. The industry is monitoring their release of these rays in the
atmosphere and calculating its impact on the business (Shi and et.al., 2021). It may have made
investment in the sector in order to acquire appropriate resource for controlling the negative
impact of such practices to the environment. The industry may make effective changes in their
current approach which has been beneficial in order to enhance their overall business. The
industry may flourish with the help of these practices and it may be beneficial in order to gain
competitive advantage in the business.
It is important that the industry will adapt the strategies which will be reducing the effect
of the rays which is harmful for human being as well as animals. This is important because of
various reasons which are mentioned previously in the report. So there are various techniques
which can be adopted by the companies to ensure that it will not have more negative impact on
the people and animals. One of the main techniques can be to reduce the tower which are situated
in various places instead the companies can use satellite or underground wire system as it will
not affect the humans and animals and will be beneficial for the company as well as others
(Sima, and et.al., 2020). This will ensure that the death rate of animals and effect on the people
will be reduced and everyone can perform their routine tasks which they should be doing.
The companies should be abiding by the rules which is established by the government to
ensure that they will not be harming the people and animals. As they will be abiding with the
rules and regulations of the government they will be reducing the harmful things from their
companies and industries. The companies should be conducting various activities which will

help them to reduce the effect of rays such as covering it with some sort of shield which will not
let the harmful rays reach to the humans and animals. This shield will be protecting the animals
from coming into contact with it (Liu and Kong, 2021). The companies should reduce the use of
high powered wires as animals come into contact with those wires and get affected from them.
There are various new technologies which will be supporting the company in reducing the effect
of those harmful rays.
The companies in the industry should ensure that they are not forming various towers in
the societies. As if those towers are closer to the human society it will be affecting the health of
the people. The companies must try to decrease the usage of mobile phones and try to gain profit
from such aspects. This can be by charging more price and fixing day to day limit of usage of
those applications. It will ensure that the use of smartphones will be reduced and it will be
benefiting the environment. This is a step which will also provide profit to the companies as they
are able to help the people in various manner (Pendergrass, and et.al., 2019). It will eventually
reduce the harmful effect of those towers on animals and human beings and people can easily
cooperate with the companies as they will not have any other choice when all the companies in
the industries will be setting the norms which are similar.
Technology may play an important role for the industry as it may be highly dependent on
the digital platforms which provides the content to the consumers. In order to present films, web
shows and other content on these platforms, technology may have a significant role and it may
be difficult for the business to execute the practices without the help of this factor. The industry
may be connected with the factors of technology and provide better aid to the business in order
to gain competitive advantage in the sector (Mohr and Metcalf, 2018). Technology has essential
role towards maintaining the sustainability of the organization and may increase its chances in
order to introduce new and advanced products which may be beneficial for the business. It may
provide better assistance to the industry in order to provide the content to wide variety of
audience. By the support of technology, the industry must get ability to increase their customer
base as well as connect with a variety of customers from different places and have a better
impact on them in order to gain benefit.
Sustainable business strategy may be adopted by the sector in order to improve the
current situation of the business and help the business to increase their long term productivity
and have a better impact on their overall growth. This strategy may explain that the business to

adopt sustainable practices which may have a positive advantage for the business in the market.
The sustainable practices may provide the company with a better approach towards conducting
the organizational practices and enhance the response in the environment. The industry may be
able to gain the support of the government as they may consider putting several conditions on the
businesses in order to reduce its negative impact on the environment. The digital streaming
platforms may have become an industry revolution and it has created various support for the
companies to provide their content to a wide variety of audiences effectively and efficiently
(Rivera and Clement, 2019). With the help of this practice the industry may be able to flourish
and may focus upon its long term goals and disrupt the current video and audio market. The
business may be able to increase the engagement of the consumers and may be able to have a
better impact on their productivity.
According to the above it has been concluded that the digital streaming industry has been
benefited by adopting sustainable practices that have been applied in order to gain better
advantage in the industry. This has been beneficial for the industry to decrease the negative
impact of such harmful rays which is emitted every day in the environment. The industry can use
several advanced techniques in order to increase the effectiveness of this process and increase its
sustainability in the business environment.

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