Contemporary Business Management!

Running head: CONTEMPORARY BUSINESS MANAGEMENT
Contemporary Business Management
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1CONTEMPORARY BUSINESS MANAGEMENT
Table of Contents
Comvita....................................................................................................................... 2
PESTLE Analysis........................................................................................................2
Organizational Culture and Comvita...........................................................................3
Organizational Structure and Comvita........................................................................4
Organizational Structures that Comvita can use.........................................................5
Sustainable Business Practices..................................................................................7
References................................................................................................................10

2CONTEMPORARY BUSINESS MANAGEMENT
Comvita
The organization Comvita was founded by Claude Stratford and Alan Bougen
in 1974 with the inherent desire to improve the health of people of New Zealand
(Comvita.co.nz, 2018). According to the motto of the organization under discussion
here bees are their inspiration whereas honey their medicine (Healthpost.co.nz,
2018). The organization is known for the wide variety of honey that they offer to the
customers, especially the Manuka Honey, which can be traced back to its source
(Comvita.co.nz, 2018). The organization rather than taking the help of artificial
means for the manufacture of honey has cultivated more than 40,000 beehives from
which the honey that the organization sells is extracted (Comvita.co.nz, 2018). More
importantly, the organization is currently trying to use Manuka Honey for medicinal
purposes (Healthpost.co.nz, 2018). Two of the most important products for which the
organization is famous are Manuka Honey and fresh-picked Olive Leaf Extract
(Comvita.co.nz, 2018).
PESTLE Analysis
Political Factors  New Zealand enjoys a stable political environment
 Limited number of political strikes and struggles
 National government takes initiatives for the
promotion of business in the nation
Opportunity: This actually acts as an opportunity for the
organization which it can utilize to expand its business into
the different parts of New Zealand.
Economic Factors  One of the most stable economies of the world
(Nzherald.co.nz, 2018)
 The global recession which adversely affected the
economies of the different nations of the world had
very little effect on the nation
Opportunity: Comvita can utilize this stable economy of the
nation to earn a high revenue and thereby financial growth.
Social Factors  The people of the nation are very conscious regarding
their health (Healthpost.co.nz, 2018)

3CONTEMPORARY BUSINESS MANAGEMENT
 Consumption of honey and its related products is high
among the people
Opportunity: This actually acts as an opportunity for the
organization since it can use this social trend to sale its
products.
Technological
Factors
 New Zealand is a fairly advanced nation in terms of
technological advancements
 Online as well as e-commerce modes of business are
extremely popular in the nation (Nzherald.co.nz,
2018)
Opportunity: This means that the organization will not have
to depend on the technological advancements of the other
nations and thus this act as an opportunity for the
organization.
Legal Factors  Organizations had to abide by various legislations of
the national government like Fair Trade Act, Fair
Wage and others (Huhtala et al., 2015).
Opportunity: These legislations are likely to make the
corporate governance policies of the organization more
effective and thereby help in its effective management.
Environmental
Factors
 Organizations operational in the nation had to abide
by the Paris Agreement (2016) and thereby take
initiatives to reduce the pollution done by them by
more than 2% (Nzherald.co.nz, 2018).
 The organizations also need to abide by the various
governmental legislations related to environment
Opportunity: Effective pursuit of these conventions will
enable the organization to attain a positive brand image and
thereby higher growth.