PESTEL Analysis of the Contemporary Hospitality Industry

Contemporary Hospitality Industry

PESTEL analysis
 PESTLE is a framework that is taken into use by
companies to gain knowledge of the influence of macro
environment upon functioning of entity. This consists of
a number of factors that have a huge impact on any
enterprise and thus need to be taken into due
consideration.

Political factor
 UK’s stable political system provides
opportunities for Grosvenor to analyse the
consistent policies and establish a strong
brand image among the population of this
nation.
 WA PILA faces threat of political instability,
terrorist attacks that possess the ability to
hamper the reputation of entity within market.

Economic factor
 The strong economy of Britain fosters Grosvenor House
to make use of infrastructural and other facilities, thereby
meeting the needs and demands of people in an
appropriate manner. This facilitates company to
strengthen its market as well as financial positioning.
 The sustainability of WA PILA stands the risk of being
hampered by inflation, recession and fluctuations in
foreign exchange rates.