Sustainable Business Practices and Strategies

Running head: SUSTAINABLE BUSINESS PRACTICES AND STRATEGIES
Sustainable business practices and strategies
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SUSTAINABLE BUSINESS PRACTICES AND STRATEGIES
Table of Contents
Part 1................................................................................................................................................3
Recommendations for actions of the organization..........................................................................3
SMART Framework........................................................................................................................5
Part 2................................................................................................................................................6
Measurable Metrics.........................................................................................................................6
Importance of Proposed Metrics......................................................................................................7
Identification of the Data Needed....................................................................................................9
Collection of the Data....................................................................................................................10
Potential Challenges to be faced by the Organization...................................................................10
Ways of addressing the Challenges...............................................................................................11
References......................................................................................................................................12

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SUSTAINABLE BUSINESS PRACTICES AND STRATEGIES
Part 1
Recommendations for actions of the organization
KIA Motors is the second largest automobile manufacturer in South Korea with annual
sales of 3.3 million vehicles. The company has achieved success just because of the coordination
between the employees and the shareholders of the business. The decision making process of the
company is dependent on both the employees and the shareholders. However there are some
specific actions that need to be implemented by the management of the organization to achieve
the desired results and stay sustainable for the coming future (Wells, 2017).
Recommendations from Apple Sustainable Strategy
1. The company must study the example of Apple and focus on research and development
activity. Engaging in research and development will help the organization to create a
value for their products (Upward & Jones, 2016). The company must design and develop
new cars and vehicles that are rich in their design and user experience. Like Apple which
has created a brand culture by attracting customers who identifies the brand value of their
products, innovativeness and simplicity the company must also create and maintain a
brand value of their own. Adopting the following measures will help the organization to
create a brand value of their own and help them to achieve a competitive advantage in the
market.
2. Marketing and sales has been a problem for KIA motors in case of international
expansion. The company must preserve confidentiality while the development phase of
its new products to increase the desirability and curiosity in the market (Rothaermel,

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SUSTAINABLE BUSINESS PRACTICES AND STRATEGIES
2014). KIA can also use the Teaser Marketing Campaign that involves the leakage of
some of the features of the new product before the launch of the product. KIA can also
adopt strategic alliance of Apple which can be of great help during international
expansion (Smink, Hekkert & Negro, 2015).
3. The company can partner with local automobile companies to gain ground in the host
country. Partnering with local automobile companies will be of great help as it will help
in the creation of a brand value for the organization and will also help them to secure a
competitive advantage in the market (Kim & Mauborgne, 2004)
Blue Ocean Strategy
1. According to, Geissdoerfer, Bocken & Hultink, (2016) the management of the company
can also utilize the blue ocean strategy to improve their current condition. The
management of the organization must focus on the acts and the activities to provide a
certain leap in the motivation and business results that are driven by the people.
2. The management of the mentioned company must keep a real time feedback of the state
of affairs which will help the employees to get motivated (Bohnsack, Pinkse & Kolk,
2014).
3. The proper implementation of the Blue Ocean Strategy can also help the organization to
distribute leadership abilities to different people in the management of the organization
(Rawson, Duncan & Jones, 2013). The market of the modern days demands leaders at
every level of the management. If KIA Motors is able to distribute different leadership
tasks to the different people in the organization including the senior, middle and lower
levels of the organization, the company will be able to achieve the desired goals.