Management

Running head: MANAGEMENT
Management
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Table of contents
Introduction......................................................................................................................................2
Background of the companies and core business activities.............................................................2
Different issues faced by the companies.........................................................................................3
Sustainable development goals, which should be adopted by the companies to sustain in the
market..............................................................................................................................................5
CSR report of the companies...........................................................................................................5
Quality of social accounting approach............................................................................................7
Social report that reflects through the values of the companies......................................................8
Conclusion.......................................................................................................................................9
Reference list and bibliography.....................................................................................................10

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Introduction
Core business values are important for getting the direction of the organizations towards
sustainability (Keller & Richey, 2017). The purpose of this study is to highlight the core business
activities as well as social initiatives of the companies namely Kia motors Corporation and Tata
motors Limited for understanding core business values of the companies.
Background of the companies and core business activities
Kia Motors Corporation
In the year 1944. Kia Motors Corporation was founded, which has become the South
Korean’s oldest motor vehicles manufacturer (Kia.com, 2019). In the year 2016, the business
revenue of the company reached KRW 52.713 billion. Kia Motors Corporation has become the
main subsidiary of Hyundai Motor Company (Kia.com, 2019). Within 74 years of establishment,
the company has started operating in near about 172 countries. Near about 1.5 million products
are being manufactured by the company in every year. Analyzing the vision of the company it
has been identified that Kia Motors Corporation aims to blend the culture for becoming the best
innovative automotive company in the world (Kia.com, 2019). By ensuring the mutual prosperity
to the people, Kia Motors Corporation wants to grab the customers’ attention. Analyzing the core
business strategy of the company, it has been identified that it strongly believes on customer
delight services. Analyzing the business performance of Kia Motors, it can be said that the
business revenue of the company is growing in the fastest manner.
Tata Motors Limited
Tata Motors Limited is a famous India based automobile manufacturing company,
established in 1945. It is a subsidiary of Tata group (Tatamotors.com, 2019). In the year 2018,

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the business revenue of the company reached US$43.910 billion. In the initial stage, the
commercial vehicles were being manufactured by the company (Tatamotors.com, 2019). The
vision of the company is utilize thee materials and staffs in proper manner so that the industrial
base in India can be strengthen up. Analyzing the core business activities in Tata motors, it has
been identified that in order to grab the attention of large numbers of customers, Diversified
range of products are being sold by the company. With the total numbers of $45 billion
organizations, Tata has become the leading global manufacturing automobile manufacturing
brand (Tatamotors.com, 2019). Analyzing the portfolio of the company, it has been identified
sports cars, expensive ranges of cars, buses and defense vehicles are being produced by the
company. The company focuses to connect the aspirations with the tech-enable products for
sustaining in the fore front of the market. In order to bring the new spark in mobility solution, the
company. With the total numbers of 81,090 employee strength, it has become the leading
automobile manufacturing organization (Tatamotors.com, 2019). Analyzing the different themes
of issues faced by both the companies, it can be clearly said that business sustainability is the
major concern of the organizations in case of sustaining in the case of dealing with the current
business challenges.
Different issues faced by the companies
Analyzing the sustainability report of Kia motors and Tata motors, it can be said that both
the organizations have tried to develop the sustainability report by following both the
environmental and social criteria. Kia motors has started its sustainability report with world
map, where the company has mentioned about its business expansion strategies. The company
clams to provide the transparent and fair governance by developing the honest and open
communication with the community (kia.com, 2019). Green project can be considered as the