International Construction

Running head: International Construction
International Construction
Student Name
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5th Sep 2018

International Construction
Abstract
The building and related construction activities create a crucial impact on the
environment. UAE has been witnessing increased construction activity in the home
country by international brands such as Royal BAM Group of Europe. The Royal
BAM is a very popular construction firm in Europe which specializes in civil
engineering and construction projects worldwide. The host country has been
benefited and at the same time making efforts to minimize the effect on the
environment of the new construction of buildings. A green construction design
philosophy is promoted in order to enhance the sustainability commitments of
conduct in UAE by International brand Royal BAM. The aim is to lower down
resource deletions and the carbon dioxide harmful gas emissions in these
constriction efforts and initiatives made by these global firms. There is a need that
the government of the nations uses and encourages external business
entrepreneurs entering the regional country to use sustainable means of construction
strategies such that it becomes a norm for such industries working in UAE.

International Construction
Table of Contents
Introduction................................................................................................................. 3
Company Overview.....................................................................................................4
Research.....................................................................................................................5
Construction Industry in Middle East...........................................................................6
Opportunities of sustainable construction for global contractors.................................8
Strategies of Company to Diversify Engagement in Global Market...........................11
Impact of International Market Strategies on Local Construction Industry................13
The positive effects of sustainable construction industry in Middle East...................14
The negative effects of a sustainable construction industry......................................16
Advantages of Local Construction Firms...................................................................16
Discussions...............................................................................................................18
Conclusion and Recommendations...........................................................................18

International Construction
Introduction
The construction sector and creation of buildings play a significant role in society.
Not only do buildings provide a means to have a good standard of living for the
people of a country, but also adds crucial economic benefits as well. On the other
hand, the same sector is also highly responsive to be using natural resources at a
fast pace, consuming enormous energy, emission of greenhouse gases on a global
level, pollution in air and creation of enormous wastes. In the Middle East, of late
there has been an increasing concern about the negative effects of the construction
industry and its associated activities on the country's environment and resources.
The construction industry in the UAE is growing fast with a huge number of
international construction companies entering the market to offer high-end
technology and innovative construction services (Ding, 2014). As a ripple effect this
is also enhancing the standard of living and opportunities for local construction
company owners in UAE to grow, learn, compete and also act as local collaborators
and suppliers for these international traders. But, there is less focus given on
adopting additional methods and strategies to increase the quality of the
environment by making changes in building design and construction methods. The
concept of sustainability's now being realized as a necessity for internal construction
business and is needed for long-term sustenance.
Green construction essentially signifies the approach which considerations are made
by construction companies to reduce the use of resources and emission of wastes
and consumption of energy during the entire work cycle of these constructions.
These are commonly known as green building (Wang and Rivard, 2012).
Sustainable construction and green building are concepts which give global as well
as local constriction companies and to the entire construction, industry ways to

International Construction
develop positive approaches to environmental resources. Such practices put a lot of
emphasis in using sustainable construction sites, projects, efficient in water use,
conservation of energy, use of energy in an effective manner, materials which are
resource efficient to be used, minimization of waste, ventilation and many other
standard practices.
Company Overview
Royal BAM Group is a very popular company associated with civil and construction
activities in Europe since 1886. The company is from Holland. The firm has unified
with many collaborators and is distributing its services in two main lines of business
– constructions and civil engineering activities. The firm actively works as a PPP or
public-private partnerships. Royal BAM Construction Company has made a
noteworthy contribution to its native nation. This brand makes the famous
Amsterdam Aajx football club space along with Bataafsche Aanneming Maatschappij
(Baminternational, 2018).
The main feature of this construction company is its widely networked branches and
units in different countries where it operates. The firm believes in being close to its
customers, and the presence of Royal BAM is there in the Middle East, USA, Africa
and Australia as well. It provides high quality and highly innovative construction
solutions supported by technology and knows how to varied places in the world. The
main philosophy of the brand is to help the customers have a real value for their
investments. To achieve this company philosophy, Royal BAM works closely with the
customers (Jarrah, 2015). They believe in creating and maintaining a lasting
partnership by offering high quality and outstanding construction services. Be it
creation, maintenance, using innovation and expanding work Royal BAM has gained

International Construction
quite a lot of popularity with its plethora of impressive construction projects. The firm
has very experienced skilled employees with over 21,000 workforce delivering
thousands of quality projects delivered each year globally.
Research
Research Question
The main reach question here being addressed is how sustainable construction is
embraced internationally and what opportunities the international builders are getting
in implementing the concept in an international scenario.
Research method
The qualitative and descriptive research method is chosen in order to undergo this
research report. This method is simple and can take help and reference from
research made by other researchers in published journals and books.
Data
For this secondary research data is used and these are the data which another
researcher has generated on their research on the same subject. Here no interview
or survey is made. In order to get data research has explored many countries where
international construction developers are working and how they are addressing the
sustainability concept.
Literature Review
Construction Industry in the Middle East
Construction sector in the Middle East with special mention to Dubai suffered
setbacks in the year 2009. This was in succession of the financial crisis faced by the