Managing Sustainable Global Value Chains - Desklib

B95345

Managing sustainable
global value chains

Contents
Executive Summary.........................................................................................................................4
INTRODUCTION...........................................................................................................................5
TASK...............................................................................................................................................5
A brief introduction to the firm, its background, origin, strategic objectives.............................5
A brief introduction to the extent of the firm’s local/global operations and its international
competitiveness............................................................................................................................6
Deciding which international market/s to enter...........................................................................7
STP strategies in market..............................................................................................................7
An evaluation of the firm’s market entry modes into the new market........................................8
An evaluation of the firm’s international marketing strategies in the new market
(standardisation vs adaptation of the 4Ps or 7Ps)........................................................................9
Recommendations......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Executive Summary
This report covers different aspects of international marketing management that help an
organisation in gaining competitive edge over competitors within the market place. Some of
these aspects include local or international operations of a company along with its global
competitiveness. Within this report, there will also be use of theoretical models that are
concerned with the marketing approach such as STP for market selection and many more.
Moreover, there will be a description of different modes of market entry in order to expand
business and thereby enhancing its productivity and efficiency. In context to international
marketing management, marketing mix also plays a significant role in deciding marketing
strategies which facilitate an organisation in achieving its objectives in an effective manner.

Managing sustainable global value chains

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Academic literature review..........................................................................................................1
Country case................................................................................................................................5
Industry case................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Global supply chain can be describe as the worldwide system which is consider by
organisation to produce products and services Supply chain is one of the most important part of
business as it will lead to provide accurate resources and raw material which is needed to carry
out business practices in significant and effective manner. It is essential for organisation to
manage supply chain in significant and accurate manner with the motive of meeting business
needs to develop accurate products and services (Hofstetter and et.al., 2021). Suppliers selection
can be consider as one of the major challenge that is faced by company in order to gain
sustainability opportunities in the global supply chain. This chosen challenge can be consider as
significant for busies as it will provide accurate guidance to organisation for considering
sustainability elements while selecting suppliers to purchase products and services. There are
different elements which are associated with the selection of accurate supply chain as well as
enhancing overall performance of business. Selection of supplier is a significant undertaking for
companies to achieve the objectives of inbound and outbound inventory network system. This
selection process might be complex due to the consideration of diverse subjective and objective
variables. It has been determined that sustainability is very important for business in order to
perform supplier selection practices. This will assist in conducting required set of practices and
task in more appropriate manner. There are different changes in international supply chain in
order to meet with the demand of future. Sustainability opportunities in global supply chain will
lead to have significant impact over business as well as assist in enhancing overall performance.
Chosen country for this report is London, U.K. This country includes number of business which
is conducting its practices by considering international supply chain activates. Retail industry is
selected for this report in order to determine significant of sustainability in supply chain as well
as selection of suppliers.
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MAIN BODY
Academic literature review
Suppliers selections
As per the article of Chartered Institute of procurement and supply, (2021) it has been
analysed that selection process is very important for business in order to increase overall
performance and capabilities of company to attain desired goals (Supplier Selection, 2021).
Suppliers selection can be describe as the process which is consider by business in order to
identify, evaluate as well as contract with suppliers. This is consider as one of the crucial process
of business as it will assist in choosing correct and accurate suppliers for gathering raw material
as well as other resources of business. The main motive of suppliers selection process is to
reduce the risk of purchasing raw material as well as developing closeness or long term
relationships between buyers and suppliers (Analyzing the Process of Supplier Selection Criteria
and Methods, 2021). There are various benefits and advantages that could be attain by
organisation by considering effective suppliers selection practices. Keeping a decent and
enduring connection with suppliers is an essential issue in each affiliation. Provider selection is
considered basic to supervising and fostering an effective and productive store network since an
associations' intensity uncommonly relies upon its suppliers expanding the essential job they
perform in the store network. This is significant for maximizing overall values of the purchaser.
It has been analysed that supplier selection is the initial phase of business as it includes how
suppliers can assist in speeding up the process of business as well as performing organisational
practices in effective and efficient manner (Why supplier selection deserves to be one of
company top priorities, 2021). It is essential for organisation to select correct and accurate
suppliers in order to enhance overall performance and productivity of business.
Sustainability supply chain
It is essential for organisation to maintain sustainability in business practices in order to
manage supply chain in significant and effective manner. It has been determined that sustainable
supply chain management includes consideration of environmental as well as financial factors
while conducting supply chain practices in accurate manner (Choosing suppliers for company
business, 2021). There are number of benefits that could be gained by organisation with the
support of sustainability in supply network. Sustainable supply chain the executives includes
incorporating earth and fiscally reasonable practices into the total stock organization lifecycle,
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