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Sustainable Hospitality - Report

   

Added on  2021-05-30

25 Pages4708 Words86 Views
Running head: SUSTAINABLE HOSPITALITYSustainable hospitalityName of the studentName of the universityAuthor note

SUSTAINABLE HOSPITALITY1Executive summaryThe report consists of the factors that are related to sustainability of the hospitality sector. Inorder to complete the report the eco lodge that is the green hotel has been taken into account.The report is the analysis of the case where the investors have approached to the builder inorder to operate the Green Hotel in a remote natural area. It is a coastal zone but there arecertain considerations that has been included in the report. The wildlife sanctuary is in closeproximity to the same. The location of the same is within the local community where themajor occupation of the people is farming and animal husbandry. The majority of the peoplepractices the indigenous culture like weaving in this area. Tourism can be a positiveopportunity in this case.

SUSTAINABLE HOSPITALITY2Table of ContentsIntroduction:...............................................................................................................................6Environmental management system:.........................................................................................6Phase: 1: Initial review:.............................................................................................................7a). Legal aspects:....................................................................................................................7b). competitive aspects:..........................................................................................................7Lower costs of the hotel:........................................................................................................7Location in the natural community:.......................................................................................7Corporate social responsibility:..............................................................................................8Phase 2:......................................................................................................................................8Information and commitment:....................................................................................................8Phase 3:......................................................................................................................................8Data assessment:........................................................................................................................8Phase 4:......................................................................................................................................9Analysis and training:................................................................................................................9Phase 5:....................................................................................................................................10Management system and documentation:................................................................................10Phase 6:....................................................................................................................................11Standard criteria: social/economic:..........................................................................................11Support local entrepreneurs:................................................................................................13Exploitation:.........................................................................................................................13

SUSTAINABLE HOSPITALITY3Equitable hiring:...................................................................................................................13Basic services:......................................................................................................................14Phase 7:....................................................................................................................................14Standard Criteria: Cultural heritage.........................................................................................14Code of behaviour:...............................................................................................................14Incorporation of culture:......................................................................................................14Phase 8:....................................................................................................................................15Standard Criteria: Environment:..............................................................................................15Sustainable design and construction of infrastructure:........................................................15Purchasing policy:................................................................................................................15Consumable goods:..............................................................................................................15Energy management and consumption:...............................................................................15Water conservation and consumption:.................................................................................16Wastewater:..........................................................................................................................16Waste management plan:.....................................................................................................16Biodiversity conservation:...................................................................................................16Phase 9.....................................................................................................................................17Marketing Strategy:..................................................................................................................17Profile of the target market:.................................................................................................17Positioning strategy of the eco lodge within your target market:........................................17Product/service policy:.........................................................................................................17

SUSTAINABLE HOSPITALITY4Channels of promotion:........................................................................................................17Conclusion:..............................................................................................................................18References................................................................................................................................19Appendix:.................................................................................................................................22

SUSTAINABLE HOSPITALITY5Introduction:Green hotel are eco-friendly lodges that are designed for developing the tourismfactor. The region is located in the coastal region and it located in the rural community. Theactivities like animal husbandry is the primary means of occupation in this region. The reportconsists of an effective marketing strategy of natural and cultural tourism. In order todescribe this the report explains the aspects like the environment management system, this isdivided into various phases. The first phase is the legal aspects and the competitive aspects.The second phase discusses the sustainable goals that includes the socio-cultural as well aseconomic performance. The third phase consists of the assessment of the data. This is doneby preparing a SWOT analysis of the eco lodge. The fourth phase includes the analysis andtraining of the employees. The employees are given training on the sustainability factor. Thefifth phase includes the management system and the documentation system. The sixth phaseinclude the standard criteria that is the social as well as the economic criteria. This involvesthe cultural heritage and the ways in which the company will contribute to the developmentof the environment. A well-equipped marketing strategy has been included towards the end ofthe report. The report ends with a conclusion that briefly consists of the essential findings ofthe report. Environmental management system:The report prepares an environmental management system that is supposed to bebased on the Green Globe Certification. This can be divided into different phases.

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