The study focuses on the sustainable management and marketing of the organization, which mainly focuses on the circular economy. The study provide a clear idea about the issue of resources faced by the company as well as how they overcome. This also focuses on the resource loops that are there in the circular economy which are mainly follow by the organization. Lastly, the study provide a clear value dimension which include value proposition, value creation and value capture process. In the end it concludes by stating why the circular economy is important for the organization to safe guard the environment.