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Report on Sustainable Management and Marketing

   

Added on  2020-04-07

15 Pages3444 Words37 Views
Running head: SUSTAINABLE MANAGEMENT AND MARKETING Sustainable Management and MarketingName of the Student Name of the University Author’s Note

2SUSTAINABLE MANAGEMENT AND MARKETINGTable of Contents 1. Background of the company:.......................................................................................................32. Sustainability theory and practices of CSL:................................................................................33. Recommendation:........................................................................................................................94. Conclusion:................................................................................................................................11Reference List:...............................................................................................................................13

3SUSTAINABLE MANAGEMENT AND MARKETING1. Background of the company: CSL is one of the most prestigious global bio-therapeutics companies occupying apredominant place all over the World due to its innovative process of serving people who are inurgent need of bio-therapies. This particular organization has already established its widespreadbusiness wings in 30 countries. Australia, Germany, Switzerland, United Kingdom and the U.Sare the necessary countries where the entire business process of this specific organization hasalready been established. More than 1700 employees are appointed within the operation processof CSL (Csl.com.au 2017). CSL Behring is a global provider of plasma-derived & recombinantproducts. In order to gain international image and reputation the business experts of CSL haveimplemented sustainable strategy and policy within the organization. As per the ethical beliefs and values of this specific organization people from differentgeographical backgrounds and attitudes are treated with equal respect and dignity. It has beenobserved that CSL after expanding their entire process of business in the international market hasimplemented numerous business strategy and policy. With the help of this specific businessstrategy and policy the business executives have decided to drag the attention of internationalcustomers. However, CSL in order to funnel down the entire business process in the market ofAustralia can follow some of the most effective business strategies and policies. However, thisspecific study has focused to make an in-depth evaluation about sustainable strategies andpolicies of CSL for surviving in the market of Australia. 2. Sustainability theory and practices of CSL: 2.1 Sustainability planning and strategy:

4SUSTAINABLE MANAGEMENT AND MARKETINGIn order to expand their entire process of business in the global market CSL has followedsome of the most significant strategies and policies for drawing the attention of global customers.The strategies and policies that have been followed by the business experts of CSL are asfollows:Implementing corporate social responsibility within the business organization:Implementing corporate social responsibility within the business organization is one ofthe most effective sustainable policies that CSL has implemented within the business process.Providing a positive work environment to the workers is one of the most significant corporatesocial responsibilities (Bansal and DesJardine 2014). The business experts are flexible in bearingthe cost of employees if they face any kind of health issue at the workplace. In addition,supporting the local communities by providing biomedical facilities are the primary initiativesbased on which the business experts of CSL has gained the image and reputation in the globalmarket. Enhancing the service quality:At the very initial stage the customer service providers of CSL did not have multi-lingualflexibility based on which they fail to communicate with the people of different cultural andreligious backgrounds. However, after expanding the entire process of business in globalscenario, the business experts would have to face innumerable difficulties in communicatingwith the customers. However, the business experts in order to interact with the target customershave decided to provide an effective training to the service providers (Gao and Bansal 2013).Service providers after being flexible in multilingual communication would like to deal with thecustomers more effectively.

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