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Sustainable Management and Productivity | Assignment

   

Added on  2020-03-16

13 Pages3751 Words79 Views
Running head: Sustainable management and productivity Sustainable management and productivity

Sustainable management and productivity Table of ContentsIntroduction.................................................................................................................................................3Marketing strategy......................................................................................................................................4Sustainable practices...................................................................................................................................4Marketing mix.............................................................................................................................................6Recommendations.......................................................................................................................................8Conclusion...................................................................................................................................................8Appendices..................................................................................................................................................9SWOT analysis of CSL limited.......................................................................................................................9References.................................................................................................................................................102

Sustainable management and productivity Introduction The paper presents a brief overview of the CSL Company. It explains that how the company is dealing in various biotechnology products. It explains the marketing strategies and marketing mix of the company. It explains that how the company overcomes on its competitors in the market. It explains the SWOT analysis and positioning strategy of the company. It explains that how sustainability affects the business activities and operations of the company.CSL Limited is a universal biotechnology corporation that deals in various market products. The CSL products include vacancies, cell culture, blood plasma derivatives, and antivenom products that are used in various genetic and medical manufacturing and research applications. The company was founded in 1916 and its head office is located in Melbourne, Victoria. The firm is a public company and its stock is traded on the Australian stock exchange (Krätke, 2014). The firm products can be separated by the firm division. The various products are produced by the various divisions in the market. The core values include patient focus, collaboration, integrity, superior performance and innovation (Gilding & Pickering, 2011). All these core values play a vital role in order to meet organizational goals and objectives. The company provides unique products to people in the market. The firm is offering its products in Australia, Switzerland, U.S, United Kingdom and Germany. There are approx 17,000 employees are employed in the firm. The research and development, vaccines, and plasma are the main products of the organization. The firm is investing a lot of money to improve current therapies and existing therapies in the firm. The Sanofi, Grifols SA and Baxter International Inc. are the main competitors of the corporation. It provides great job opportunities to approx 17,000 workers across the world. It is expanding its business activities and operations in more than 30 countries in the world. By giving good employment opportunities to people, the company is giving contribution in the society to maintain sustainability in the market (Ghaffar et al, 2014). The company is increasing awareness about the harmful products with the help of varioussocial media channels. Further, the company is using effective and unique marketing and business level strategies to increase the revenue and profit of the company. The company also provides effective and successful therapies to the patients (Převorovský et al, 2011). In this way, 3

Sustainable management and productivity it focuses on the needs, and requirements of the patients. The main mission of the company is to deliver the best quality of products at right time at affordable and reasonable prices. It maintains higher rules, regulation, and standards of ethics. It is enhancing customer quality and value by providing innovative biotechnology products and services to the people. The firm maintains a sustainable human resource management in the organization (Vicente, Ikuyo, Mota & Hasegawa,2013). Marketing strategy The marketing strategy of CSL Biotechnology Company is unique and effective. DuPont quality grains is monitored and focused on improving and enhancing the quality of grain for end users. Mainly, the company focuses on the agricultural customers in the market. The tools of biotechnology are using in plant breeding and science seed research. Now the commercial products and goods are coming in the market (Madani, 2012). The company has developed new technologies through its effective marketing strategies. The new technologies include insect-resistant crops, virus-resistant crops, herbicide-tolerant crops, modified end-use characteristics and new hybridization system. By using these technologies, the company is rapidly increasing itsrevenue and profits in the market. Under marketing strategy, the company needs to understand the value chain system in the organization (Buckley, Forsans & Munjal, 2012). It defines as a process and system which is required to convert technology into a value chain product. The company believes that value chain is efficient and effective for the commodity corn. Through value chain and new technology, the company is able to understand the needs, requirements, and expectation of the consumers. The company is dealing in various biotechnology products. The products of the company are varied and vast to increase the revenue and profit of the company. Itis essential for every to business to develop and build the marketing strategies in order to gain long-term success in the market (Hamidi, Gustafason, Pellegrini & Gasson, 2011)Sustainable practices The sustainable practices play a vital role in CSL limited company. It reduces greenhousegas emissions and it creates an innovative and new disease therapy with the use of pesticides. The significance of sustainable development is increasing in CSL Company (Gilding & Pickering, 2011). The company is maintaining sustainability in the environment. Through 4

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