Report on Sustainable Management & Marketing
16 Pages3053 Words73 Views
Added on 2020-04-07
Report on Sustainable Management & Marketing
Added on 2020-04-07
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Running head: SUSTAINABLE MARKETINGSustainable management and marketingName of the Student:Name of the University:Author note:
SUSTAINABLE MARKETING1Executive summaryIn this report a complete analysis of the CSL Behring organization will be explained. The organisation is a major name in the pharmaceutical world in Australia and its marketing strategy with the various rival competitors have also been elaborately analysed. The marketing mix of this company is compared with that of the other organizations. A recommendation has also beenprovided that will help the organization in their future long run to prosper and grow.
SUSTAINABLE MARKETING2Table of ContentsBackground of the company............................................................................................................3Analysis............................................................................................................................................4Product vs. sustainability.............................................................................................................4Price vs. sustainability.................................................................................................................5Promotion vs. sustainability.........................................................................................................6Place vs. sustainability.................................................................................................................7Comparison to the rivals..................................................................................................................7Recommendations............................................................................................................................8Conclusion.......................................................................................................................................8Reference.........................................................................................................................................9Appendix........................................................................................................................................11
SUSTAINABLE MARKETING3IntroductionIn this report, the marketing analysis of the CSL company deals with the various range ofspecialized products that are used to treat and prevent some serious medical conditions of thehumans. The market analysis is all about the qualitative and the quantitative assessments that arefound in the market and it also deals with the size of the market that has its own value andvolume. The customer segments, competition, buying patterns are all under the economicdevelopment that is termed as the barrier to the regulation and its entry. In this report, a completebackground of the CSL company that has its headquarters in Melbourne will be explained alongwith its various sustainability practices with the resources, society, environment etc. Acomparison of the four P analysis with this CSL organization to that of the other competitors inthe market will also be discussed. Background of the companyThe CSL company is a specialized global bio therapeutics that delivers and develops thevarious innovative biotherapies that will save ones live (Sheehanand Atkinson 2016). Thecompany also helps is supporting the people through various life threatening medical conditionsthat has served full lives. The major facility has been provided to countries like Australia, UnitedKingdom, U.S, Germany and Switzerland and has employees more than 17,000 in more than 30countries (Csl.com.au 2017). The company is an expertise in various plasma products that dealswith the production of the various range of life saving medicines along with the vaccines usedfor influenza and pharmaceutical products. Through research and development, the company isgrowing itself and making their activities more focused in production of new products and lifecycle management. The company invests more time in developing the protein based medicinesthat can be used to treat some serious human diseases. The medicines are usually made fromhuman plasma or by the use of the various recombinant biotechnology. The products that theCSL group provides often varies from country to country. The company has opened up its officesin various country that deals with the share registry, CSL customer service, investor relations andshare registry. In 2015, the CSL joined hands with the Novartis in order to make the influenzavaccine named Seqirus that is the second largest vaccine in the world. The CSL Behring is inAustralia that is the chosen nation for the plasma fractionator.
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