Sustainable Management and Marketing - A Case Study of Hershey

Running head: SUSTAINABLE MANAGEMENT AND MARKETING
Sustainable Management and Marketing
Name of the Student:
Name of the University:
Author note:

1SUSTAINABLE MANAGEMENT AND MARKETING
Table of Contents
Introduction................................................................................................................................1
Discussion..................................................................................................................................1
Marketing Mix.......................................................................................................................1
SWOT analysis.......................................................................................................................3
Position of the company.........................................................................................................5
Sustainable marketing principles...........................................................................................5
Conclusions and Recommendations..........................................................................................6
References:.................................................................................................................................8

2SUSTAINABLE MANAGEMENT AND MARKETING
Introduction
Founded in the year 1984, by Milton S. Hershey, the company is now one of the
leading companies in the field of Confectioners and is the largest chocolate manufacturers in
North America (Patalinghug 2016). This report will elaborate on this company, analyzing its
macro and micro environmental factors using SWOT analysis tools and marketing mix. It
will also shed light on the sustainable marketing initiatives taken by this company and will
suggest few strategies and principles that it could be used by it in order to improve its
strategies.
Discussion
Marketing Mix
Product
Hershey is very popular for its chocolates and other different sweet chocolate syrups
and sauces. There are a wide range of products of it available in different shapes and sizes.
The conical shape of the Hershey kisses and new hand rolled packaging is few products add
to the appeal. A consistent and continuous product innovation strategy of the company in its
marketing mix has aided the company to grow all through these years. Hersheys products are
positioned as something that is both healthy and delicious for the growing children. In
chocolates, it has Reese’s, Hersheys, Kisses, Brookside, Almond Joy, Take5, Kit Kat,
Mounds and York (McCabe 2015). In candies, it has offered its customers with Twizzlers,
Allan Candy and Jolly Rancher. Ice Breakers, Breath Savers and Bubble Yum are the
products that falls under the category of ‘Hersheys Mint and Gums’. Furthermore, it has also
launched Lancaster, Rolo, Payday, Symphony, Drops, Pot of Gold, York Peppermint Pattie,
Nuggets and many more (Alcaraz 2016).