Sustainable Marketing and Electric Vehicles
Added on 2020-05-28
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Running Head: Sustainable MarketingTeslaSustainable Marketing
Running Head: Sustainable MarketingP a g e | 1Table of ContentBrief Background...................................................................................................................................2Sustainable Marketing-Need of the Hour..............................................................................................3Environmental factors- Need for creation of sustainable marketing.....................................................4Air acidification..........................................................................................................................4Carbon Footprint.......................................................................................................................4Total energy consumed.............................................................................................................4Water Eutrophication................................................................................................................4Toxic emissions from the engines..............................................................................................4End of life vehicles.....................................................................................................................5Impact of Sustainability issues on Tesla.................................................................................................5Tesla-Managing sustainability in the business.......................................................................................8Conclusion...........................................................................................................................................11References...........................................................................................................................................11
Running Head: Sustainable MarketingP a g e | 2Brief BackgroundTesla Incorporation which was previously named Tesla Motors is a public listed company and was formed in the year 2003 by a bunch of Engineers. The inspiration behind formulation of the companywas to change the mind-set of the people who assumed that electric cars lack in speed, style and class, Tesla wanted to change the perception of people and disrupt the automobile market (Nykvist & Nilsson, 2015). Tesla proved to the world that Electric cars can be bigger, better, quicker and morefun to drive than fuel cars. Tesla has a noble mission; it wanted to accelerate the world’s transition towards sustainable energy. Tesla operates in Automotive and Energy sector, it employees more than 30,000 people who are on a mission to reduce the use of fossil fuel as the source of Energy. Theheadquarters of the company are located at Palo Alto, California and all its vehicles are produced at its Fremont factory in California. Tesla serves across the globe and it also has set up a forward looking mission for itself; Produce 500,000 cars by 2018(Doucette & McCulloch, 2011)Tesla was focussed on providing sustainable energy to the world and hence it did not limit itself to the production of electric cars, it took it a notch higher and designed unique set of energy solutions to cover the entire sustainable energy ecosystem, Powerwall, Powerpack & Solar roof are some of itssolution which facilitates generation, consumption and storage of renewable energy. Since the inception Tesla has been in the news for its breakthrough technology and its mission for providing sustainable energy, its CEO Elon Musk is seen as one of the most profound Thought leaders across the world (Rajashekara, 2013)Tesla wants to build world’s most affordable electric car and make its products accessible and affordable to a large number of people, accelerating the advent of clean transport and clean energy
NeedsforCustomersRunning Head: Sustainable MarketingP a g e | 3production. The report is aimed at identifying the environmental factors which are creating a need for the sustainable marketing and to assess the potential impact of the issues on Tesla in the future. It will also be interesting to see how Tesla is ensuring and managing sustainability in the organization(Mangram, 2012)Sustainable Marketing-Need of the HourIt can be understood as the component of sustainable development which meets the needs of the current world without compromising the ability of the future generation to meet their own needs. It is a new age concept in marketing but it is picking up on the popularity charts and companies aroundthe world are using this concept as a game changer in their respective industries and also with a rooted mission to make the world a better place(Martin & Schouten,2011)Meeting the needs of consumer’s while preserving the ability of the future generation to meet their needs is the underlying concept of sustainable marketing (Emery, 2012)NowFutureFuture Now
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