Sustainable Management Approaches

This assignment explores diverse approaches to sustainable management across various fields, including mosquito control, leadership styles, water resource management, and fashion industry practices. It examines topics like radiation, transgenic methods, symbionts in population control, cultural perspectives on leadership, collaborative partnerships for water sustainability, and ethical considerations in the fast fashion industry. The assignment emphasizes the multi-faceted nature of sustainable management and its application in diverse contexts.

Running head: SUSTAINABLE MANAGEMENT
Sustainable Marketing
Name of the student
University name
Author’s note

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Table of Contents
Introduction and background of the company within the Australian and international scenario 2
Major approaches to planning.......................................................................................................4
Sustainability practices....................................................................................................................4
Management of human resources................................................................................................5
Leadership strategies....................................................................................................................6
Controlling technology and value chain......................................................................................7
Recommendations and future strategies......................................................................................7
Conclusion...................................................................................................................................8
References....................................................................................................................................9

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Introduction and background of the company within the Australian and international
scenario
The CSL private limited is a global speciality biotechnology company mainly focusing
upon the areas of research and development. The company produces a range of products and
services for the betterment of the human health along with coping with a plethora of diseases.
The CSl products include blood plasma derivatives, vaccines, cell culture reagents. The company
contributes in the areas of medical, genetic research and manufacturing applications. The
organization is headquartered in Melbourne, Australia. Though it has branches all over USA,
Germany, and UK and has a huge number of subsidiaries or partnering agencies. Some of the
subsidiaries of the CSL limited are- Securus, GmbH, bioCSL Pty Ltd. etc.
The CSL areas of speciality have been divided particularly into three specific areas of
expertise such as - plasma products, vaccines and pharmaceuticals and research and
development. The products derived from human plasma can be life-saving under certain
conditions such as - trauma, massive transfusion, disseminated intravascular coagulation. The
use of plasma derivatives such as prothrombin complex concentrates has been increasingly used
nowadays for the treatment and prevention of coagulation in major accidents or trauma cases.
The CSL Limited maintains a strong relationship with its subsidiaries and partners
globally through its series of corporate social responsibilities. The company also contributes to a
good share of philanthropist activities by providing free vaccines for children. The organization
possesses a number of global distribution channels, thus enabling equity of access to each and
every consumer. The company face strict competition from a number of its market
contemporaries such as Novogen, Ausbiotech, biotech 365 and many others.
Planning
The strategic planning of the company can be explained with the help of the CSL
mission, vision and values statement. The mission statement of the organization is to deliver
quality work to the customers in less time and at affordable prices. As commented by Sun et al.
(2017), the mission statement can be expanded into the planning of effective customer loyalty
programs. The values and ethics of the company can be divided into a number of objectives such

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as patient focus, innovation, collaboration, integrity and superior performance. The company
focuses on turning innovative technologies into plausible solutions. CSL being a
biotechnological company a number of SMART goals can be set up for the company, which
helps in long-term strategic goal achievement. The SMART goals can be divided into five
factors such as specific, measurable, achievable, realistic and time-bound.
Attributes Effects
Specific ● The aim of the company is to design cost-effective biotech products
● Generate plasma-derived products for controlling some of the major
blood-related disorders such as thalassemia and haemophilia
● Reducing the dependence on technology and medicines by focusing more
on botanical extracts
Measurable ● The effect of the R&D products of the company can be measured with
the help of online health survey reports
● A number of partnering health channels can be approached for
propagating health advocacy partnered through CSL
Achievable ● The goals set by the companies need to be discussed with the potential
stakeholders
● Garnering sufficient funds through presentation of facts and research
Realistic ● The technology introduced should be backed up with sufficient data
● The stakeholders need to be provided with clear and transparent
expression of interest
Time-bound ● The company plans to implement a new range of plasma-derived
products within the next 2 years or sooner

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Major approaches to planning
A number of approaches can be undertaken for the planning of the strategic goals and
objectives of any business organization. The approaches could be divided into the following
types such as traditional, modern and innovative. The CSL Limited emphasizes upon both
traditional and innovative approaches for reaching out to a wider customer base. As asserted by
Turker and Altuntas (2014), the traditional approaches are based on the already established facts
and research. Therefore, there are fewer chances of errors, establishing 100 percent results.
Additionally, implementation of the tested methods and approaches helps in reducing the
pressure on natural resources.
Additionally, the practice of the traditional approaches also helps in reducing the
dependence of new age chemicals and technologies. This further helps in reducing the level of
carbon emissions. The innovative technologies, on the other hand, help the company in reaching
out to a more diverse range of patients. As commented by Kong and Ko (2017), a drastic
increase in the rate of global warming could be related to the cellular mutation levels resulting in
disease of serious and chronic nature.
Sustainability practices
This has been reciprocated in the rise in demand of new age and technologically
advanced medicines. The focus of the company is to implement sustainable methods and
approaches in generating new medicines or health-related interventions by focussing more upon
the botanical extracts. As commented by Yammarino (2013), long-term use of steroid-based
medicine has been seen to enhance symptoms and expressions of diabetes or other long-term
illnesses within people.
Management of human resources
The human resource management within a company is dependent upon a number of
governing factors. As commented by Islam (2014), the implementation of effective human
resources management strategies further governs the success rate of an organization. The
management strategies of the CSL Limited can be compared to a number of other biotech
companies for understanding the loopholes within the management process of the present

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company. In this respect, the CSL limited believes that implementing the traditional management
approaches is not sufficient and follows a rather systematic business management policies and
approaches. The aim of the company is to implement customer focused, demand driven HR
practices. This helps in the establishment of customer loyalty programs which are important for
retention of value-added customers. In order to minimize risk and maximize production, the CSL
limited had implemented cross-cultural review, portfolio management and gating decision points
for moving a project forward.
The CSL limited gains an upper hand compared to some of its counterparts such as living
cell technologies and Lumenis. Here, the CSL limited believes in constantly adding values to its
organizational culture by providing the employees with sufficient growth and development
opportunities. The company organises employment training programs for educating the
employees with new intervention strategies in the field of research and development. In this
respect, the organization establishes a healthy and positive competition between the different
employees working within the organization by providing them with performance bonus and
incentives. As commented by Sinnadurai and Fong (2015), the establishment of competitive HR
strategies helps in the maintenance of a positive organizational culture.
CSL follows strict policies by implementing appropriate screening techniques for
recruiting right candidates based on relevant experience and appropriate educational
backgrounds. The company spends a considerable part of the market share in employment
training programs. The recruitment rates of the company are 30 % higher compared to some of
its counterparts such as Lumenis and Living cell technologies. However, as argued by Itaya
(2014), where the emphasis had been laid on sustainable HRM policies. This is further based on
three main approaches such as - reproducing capability.
Here, the goal is to design HR systems which cater to the social, environmental and
demographic factors for the achievement of the organizational objectives. The second HRM
approach which could be implemented in the present context includes the creation of a socio-
eco-environmental friendly image which is mainly aimed at maintaining long terms positive
goals and relationships with the stakeholders. The third approach combines the other two aiming
towards the achievement of long-term goodwill prospects of the organization within the current
market.

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Leadership strategies
The sustainable leadership approaches focuses upon long-term environmental and social
outcomes along with gaining more market share and profitability for the organization. In this
respect, the leadership goals take into consideration the corporate social responsibility of the
organization. Some of the aspects of sustainable approaches are incorporating a strong sense of
trust, morality, and environmentalism. These coincide with the values propagates by non-
traditional leadership approaches. Therefore, transformational leadership styles are more
prevalent within a sustainable environment. As commented by Bourtzis et al. (2016), the
transformational leadership takes into consideration the new motivations along with the old
ethics which are important for maintaining the unique culture and values of the organization.
The CSL limited follows the transformational leadership style, which takes into
consideration the changes within the global market along with the constantly changing market
dynamics.
Additionally, the CSL limited incorporates shared leadership styles, which enhances the spirit of
cooperation within the team working within the current organization. As asserted by Blomme et
al. (2017), a laissez-faire leadership style is incorporated into the work culture of the current
organization with a view to imbibing the view of the employees in designing the organizational
plans and business models. These help in the maintenance of the sustainable and long terms
goals of the organization.
Controlling technology and value chain
The intervention and advent of modern technology can be used to improve the aspect of
supply chain and logistics for the current company. The supply chain can be further divided into
inbound and outbound logistics. Some of the interventions which could be implemented over
here are conducting online surveys and social media trafficking along with the use of social
media for management of supply chains. In this context, the CSL limited can emphasizes upon
online tools and techniques for maintaining a strong and effective relationship with its suppliers
and buyers. The integration of strong technological tools and intervention strategies have been
found to be useful in maintaining a direct selling and advertising platform. As commented by
Kondolf et al. (2017), such interventions help in the tracking of the goods and services sold by

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the company. Therefore, such similar measures also help in transparent marketing channels
which coincide with the goals of sustainable management policies.
Recommendations and future strategies
In the current assignment, the sustainable management and marketing strategies with
respect to CSL limited has been taken into consideration. Here, a detailed study had been
conducted based on the organizational policies and processes of the organization. Here, a number
of smart goals for the organization have been designed based upon the requirements and the
current market scenario. Here, the emphasis has been placed on the different leadership styles
and approaches used within the organization of interest for meeting the goals of the sustainable
marketing.
However, one of the most important perspectives in the establishment of sustainable
marketing and management strategies are the implementation of strategic HRM and
organizational policies which creates a balance between the profitability ratios of the company
and the long-term objectives. Thus, CSL being biotech company their aim is to design effective
medical intervention strategies which can help in providing cost-effective and efficient generic
medications with the help of recombinant methods and technologies, However, as argued by
Liphadzi and Vermaak (2017), lack of funds along with sufficient research data often prevent
the organization from achieving success in such projects.
Therefore, implementation of transformational leadership styles along with emphasizing upon
sustainable and natural resources can help in meeting the requirements of the organization.
Conclusion
The current study focuses on the aspect of sustainable marketing and management which
helps in maintaining the organizational goals and objectives. For the present study, the CSL
limited had been taken into consideration which is an Australian biotech company. The main
goal is to implement sustainable marketing methods and management policies. Some of the
effective measures have been highlighted over here such as the implementation of
transformational leadership styles along with advanced scientific methods and technologies. For
example, implementation of recombinant therapies for generation of medicines can reduce the

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pressure on the natural resources. The CSR policies also provide a quick overview of the
company as a whole.
However, the organization maintains a fair and lawful work culture by promoting a
workplace culture of mutual trust and respect. Though, in this regard, the lack of technical
support and changing political scenario affects the business processes of the organization to a
great extent.

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Bourtzis, K., Lees, R.S., Hendrichs, J. and Vreysen, M.J., (2016). More than one rabbit out of the
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