BUS5SMM Sustainable Marketing in Australia
Added on 2020-05-11
11 Pages2908 Words51 Views
Business DevelopmentLeadership ManagementLanguages and CultureCalculus and AnalysisEnvironmental Science
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Running head: SUSTAINABLE MANAGEMENTSustainable MarketingName of the studentUniversity nameAuthor’s note
1SUSTAINABLE MANAGEMENTTable of ContentsIntroduction and background of the company within the Australian and international scenario2Major approaches to planning.......................................................................................................4Sustainability practices....................................................................................................................4Management of human resources................................................................................................5Leadership strategies....................................................................................................................6Controlling technology and value chain......................................................................................7Recommendations and future strategies......................................................................................7Conclusion...................................................................................................................................8References....................................................................................................................................9
2SUSTAINABLE MANAGEMENTIntroduction and background of the company within the Australian and internationalscenario The CSL private limited is a global speciality biotechnology company mainly focusingupon the areas of research and development. The company produces a range of products andservices for the betterment of the human health along with coping with a plethora of diseases.The CSl products include blood plasma derivatives, vaccines, cell culture reagents. The companycontributes in the areas of medical, genetic research and manufacturing applications. Theorganization is headquartered in Melbourne, Australia. Though it has branches all over USA,Germany, and UK and has a huge number of subsidiaries or partnering agencies. Some of thesubsidiaries of the CSL limited are- Securus, GmbH, bioCSL Pty Ltd. etc.The CSL areas of speciality have been divided particularly into three specific areas ofexpertise such as - plasma products, vaccines and pharmaceuticals and research anddevelopment. The products derived from human plasma can be life-saving under certainconditions such as - trauma, massive transfusion, disseminated intravascular coagulation. Theuse of plasma derivatives such as prothrombin complex concentrates has been increasingly usednowadays for the treatment and prevention of coagulation in major accidents or trauma cases.The CSL Limited maintains a strong relationship with its subsidiaries and partnersglobally through its series of corporate social responsibilities. The company also contributes to agood share of philanthropist activities by providing free vaccines for children. The organizationpossesses a number of global distribution channels, thus enabling equity of access to each andevery consumer. The company face strict competition from a number of its marketcontemporaries such as Novogen, Ausbiotech, biotech 365 and many others. Planning The strategic planning of the company can be explained with the help of the CSLmission, vision and values statement. The mission statement of the organization is to deliverquality work to the customers in less time and at affordable prices. As commented by Sunet al.(2017), the mission statement can be expanded into the planning of effective customer loyaltyprograms. The values and ethics of the company can be divided into a number of objectives such
3SUSTAINABLE MANAGEMENTas patient focus, innovation, collaboration, integrity and superior performance. The companyfocuses on turning innovative technologies into plausible solutions. CSL being abiotechnological company a number of SMART goals can be set up for the company, whichhelps in long-term strategic goal achievement. The SMART goals can be divided into fivefactors such as specific, measurable, achievable, realistic and time-bound.AttributesEffects Specific ●The aim of the company is to design cost-effective biotech products●Generate plasma-derived products for controlling some of the majorblood-related disorders such as thalassemia and haemophilia●Reducing the dependence on technology and medicines by focusing moreon botanical extracts Measurable●The effect of the R&D products of the company can be measured withthe help of online health survey reports● A number of partnering health channels can be approached forpropagating health advocacy partnered through CSLAchievable●The goals set by the companies need to be discussed with the potentialstakeholders●Garnering sufficient funds through presentation of facts and research Realistic●The technology introduced should be backed up with sufficient data●The stakeholders need to be provided with clear and transparentexpression of interestTime-bound●The company plans to implement a new range of plasma-derivedproducts within the next 2 years or soonerMajor approaches to planning A number of approaches can be undertaken for the planning of the strategic goals andobjectives of any business organization. The approaches could be divided into the followingtypes such as traditional, modern and innovative. The CSL Limited emphasizes upon both
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