Sustainable Marketing Management

Running head: SUSTAINABLE MARKETING MANAGEMENT
SUSTAINABLE MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

1
SUSTAINABLE MARKETING MANAGEMENT
1.0 Examination of the marketing strategies of the company
Tesla Inc. is an automotive organization of American origin that also operates in the
energy production based industry. The organization is based in Palo Alto, California.
Tesla Motors was established in the year 2003. Tesla specializes in the development of
electric cars. The solar manufacturing capabilities of the organization manufacture solar
panels. The multiple number of production plants that are developed by Tesla are based
Gigafactory 1 in Reno Nevada (Tesla.com 2019).
The marketing strategy of Tesla Motors is based on the ways by which the market
segments of the organization are developed with respect to the fuel-consciousness of the
customers. The market segmentation strategy of the organization has been able to provide
major levels of support based on the development of innovative and long-term models of the
vehicles (Alayón, Säfsten and Johansson 2017).
The major car models that are offered by Tesla Motors in the automobile industry
include, Tesla Model S, Model Y, Model 3, Model Y and Tesla Roadster. The marketing mix
of the products is able to play a major role in the wats by which the customer segments can
be satisfied with the help of products that are based on their needs and demands.
Product – The major product mix that has been developed by Tesla Motors is based
on the different products of the organization like, Tesla Model S, Model 3, Model Y and
Roadster. The products are mainly aimed at the ways by which highest levels of value can be
provided to the customers. Tesla Motors has developed its image in the industry based on car
models that are offered to the customers. The company focusses on the electric car vehicle
sales for the expansion of global operations (Bachev 2016).
Place – The distribution channels that have been developed by Tesla Motors are
based on the ways by which the products can reach the customers. The different channels

2
SUSTAINABLE MARKETING MANAGEMENT
used by the organization include, company-owned galleries and stores, company-owned
service centres, official website of the company, charging stations. The management of Tesla
has been able to control the distribution process of the organization (Bardos et al. 2016).
Promotion – The promotional strategies that have been implemented by Tesla are
based on the ways by which the tactics and strategies developed to manage the expectations
of customers. The promotional mix of Tesla Motors consists of different activities like, viral
marketing, public relations, sales promotions, direct marketing and personal selling. The
communication of Tesla Motors with customers is able to develop a major promotional mix.
The popularity of Tesla increases with the help of different promotional elements (Chitchyan
et al. 2016).
Price – The pricing strategy that has been implemented by Tesla Motors for the
different car models is termed as premium pricing. The uniqueness of the products and high
value that is provided to the customers are considered to be major factors that are able to
affect the operations of Tesla Motors and the implemented pricing strategy as well
(Tesla.com 2019).
2.0 Identification of key principles of sustainable marketing and management practices
within the company. Identify six sustainability principles
The principles of sustainability are mainly based on the ways by which a particular
community is able to ensure that the social, environmental and economic systems are well
integrated in nature. The organizations need to implement the six principles based on
sustainability in order to maintain their profitable operations on a long term basis
(Geissdoerfer et al. 2017).
 Maintaining and enhancing the quality of life of the residents – The quality of
life of the communities or individuals are different for the various