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Market Analysis of Tesla Motor Company

   

Added on  2019-09-26

8 Pages1897 Words434 Views
RUNNING HEAD: MARKET ANALYSISTESLA MOTOR COMPANYMARKET ANALYSIS

MARKET ANALYSIS2Tesla Motor Company Tesla, Inc. is an American automaker company, energy Storage Company and the solar panel manufacturer based in Palo Alto, California founded in July 2003.Tesla’s vehicles are being produced at the factory of Fremont in California, in this large number of vehicles are being made and they are trying to expand its product line and their production plan of the company was to increase to a production capacity of vehicles that should be around 500,000 a year from the year 2018.When Tesla reached to the public in the year 2010, it had become the first American car company after the Ford motor company in 1956. After that Tesla's stock has lifted as the company was continuously updating the new models and the features by using the perception of the curios public.In the year 2012 tesla stopped the production of the roadster and started concentrating on its new model of S sedan which was cheered by the automotive critics for its design and performance. The best part they have contributed for an economy was that if someone buys the Tesla roadster sportscar they are indirectly helping to pay for the development of the low-cost family car.

MARKET ANALYSIS3Situation Analysis Tesla motor is focusing on advertising their model S vehicle. Their goal was spreading the information to the consumers about the S model that is far better than its customers. They were trying to attract the consumers by their environmental friendly vehicle and as well as their luxury options too. The factors affecting the tesla motor company was its distinctive competencies, its growth perspective, pull management model and its competition, in spite of all these factors affecting company then also it has achieved the competitive advantage without compromising the design or the functionality.They are using the SWOT analysis for gaining the competitive advantage. Most affecting competitors are Chevrolet Volt, Toyota Prius, Honda Civic, Smart car and the Toyota rav4 hybrid. (Tansel, A. K,2015)Segment Information The main segment of the Tesla Motor company as per the metrics of the company was Revenue as it has shown a major growth in the automotive sales from 20.585 dollars million in Q1/10 and have shown a major growth and have reached to 878.09 dollar million in Q1/15.The information for the tesla motor are:Lack of competition: As every company at the time of establishment announces it launch but if they will do so it will be their biggest loss so they have not announced anything about the launching their electric vehicle. Due to it, Tesla has become one of the companies who is selling the volume of a high-end, high-range electric vehicle. Only due to this strategy being used they have gained a lot in the market and this was according to them was the main strategy to be used for gaining the competitive advantage.Segmentation on the basis of Green car market: it was easy for making the mistake of treating all thealternative fuel cars as belonging to the same car segment. Due to this, all the vehicles i.e. hybrid vehicles, plug-in hybrid all are treated similarly to each other. They have used in this green car segment for capturing the market which was like putting a fake picture in the minds of the consumers.As this cannot be possible so they should not use these type of fake words for increasing their revenues and their profitsModel S is one of the major segment which is fully electric, four door, having a capacity of five adult passenger that produces zero tailpipe emissions and accelerates from zero to 60 miles per hour in as

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