Sustainable Tourism Development Practices

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This assignment delves into the concept of sustainable tourism development, highlighting the need for a balanced approach that considers social, economic, and environmental aspects. It emphasizes the importance of collaborative partnerships between stakeholders to achieve biodiversity conservation and responsible resource consumption. The text explores various theoretical frameworks and practical implications of sustainable tourism education in hospitality management programs.

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Running head: SUSTAINABLE OPERATION AND DESTINATION
Sustainable Operation and Destination
Name
Institution

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SUSTAINABLE OPERATION AND DESTINATION 2
Introduction
Collaborative partnership, sustainable processes and corporate social responsibility
(CSR) plays an integral role in promoting sustainable economic development. Achieving
sustainable tourism entails balancing between social, economic and ecological development
outcomes. Tourism operators are expected to adhere to the laws protecting natural resources,
respect the rights of the host community and providing the value of the visiting tourists. The
stakeholders in the tourisms industry should come up with a collaborative mechanism supporting
the sustainable development program. This study is divided into two parts. The first part
addresses the application of the concepts and principles of tourisms sustainability. The second
part focuses on the personal reflection of the tourism sustainability study.
Task 3a
Question 1
Host community plays a major role in the management of sustainable tourism. The three
major components of a wildlife system are the resource, the host, and the tourist. For the purpose
of clarity, the host community is described as the people living within the vicinity of the tourist
attraction site and are affected either directly or indirectly (Wondolleck & Yaffee, 2000). For
example, an increase in the number of tourists visiting the Ruhija national park have led to an
increase of impact of the lives of the local people economically, culturally and socially.
Sustainable tourism highly depends on the involvement, cooperation, and acceptance from the
host community. Therefore, there is need to understand the benefits and disadvantages arising
from the presence of tourist attraction sites (Barber, Deale, & Goodman, 2011).
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SUSTAINABLE OPERATION AND DESTINATION 3
There are several issues associated with the attitude of the host community towards
sustainability and biodiversity coexistence between the wild animals, the resources, the
community and the tourists. First, the attitude of the host community has a direct impact on
tourism sustainability (Zator-Peljan, 2011). For instance tourism impact on the social
environment affect the lifestyle, traditional and religious ceremonies, and behaviour and value
systems of the people. Host community will readily accept tourism system which either
maintains or promote their coexistence (Deale & Barber, 2012).
Second, the acceptance of a tourism by the host community is influenced by its
involvement. For example, a community that depends on hunting and farming for survival would
object a proposal to have protected tourism site in their midst. It would take a lot of collaboration
to defeat the resistance. Last, the perception of the host community also varies from one religion
or culture to another. While one section of the host community might support sustainable tourism
the other group might resist (Dhiman, 2008).
Collaborative partnerships.
Even though tourism is regarded to as a commercial activity with an immense impact on
the host community, collaborative partnership with the stakeholders enhances contribution to
environmental management and biodiversity conservation (Murphy & Murphy, 2004).
Collaborative enhance the understanding of the economic and social benefits of tourism
sustainability as well as an understanding the value of protecting the ecosystem. To achieve
sustainable tourism establishes an interconnection between different shareholders. For instance,
the interests of the visitors, host community, decision makers, and wildlife agencies, local and
foreign investors must be equally addressed (Deale, Nichols, & Jacques, 2009).
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SUSTAINABLE OPERATION AND DESTINATION 4
Where there is a conflict of interest then collaborative partnership cannot exist. For
example, the community around Ruhija national park highly depends on agriculture as an
economic activity. There have been conflicts been the people, forest department, and the gorillas.
Considering the limited land to practice agriculture, the community was forced to engage in
deforestation. Likewise, the gorillas would destroy the crop plantations (Considine & Giguere,
2008). Under such a scenario, the collaborative partnership cannot exist without an
understanding between the stakeholders. Likewise, Cultural aspects might also hinder
collaborative partnership. For example, the community might be using part of the community for
ritual practices (Dhiman, 2008). Therefore protecting a tourist attraction site without addressing
the issues raised by the people would hinder collaborative partnership. Lastly, social factors such
as land ownership have hindered external investors from investing in the community. The land is
owned by the community who is unwilling to sell part of his limited resources to external
investors (Daly, 2012).
Question 2
The Sustainable development refers to the development that fulfills the present needs of
different parties without comprising the ability to meet the needs of the future generations. The
sustainable development comprises of two key concepts. One the need concept which states that
overriding priority should be given to the needs of the poor in the world. And two, the limitation
concept. The concept addresses the limitations imposed by social and technological states on the
ability of the environment to fulfill the present and future needs of the habitats (Evans,
Campbell, & Stonehouse, 2003).

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SUSTAINABLE OPERATION AND DESTINATION 5
The Ugandan tourism sustainability should be balanced between the agricultural needs of
the Ruhija community and the commercialization of tourism. Overdependence of agriculture led
the people to engage in deforestation which directly impacted their livelihood as well as that of
the wildlife. The development led to increasing wildlife-human conflict (Considine & Giguere,
2008).
With the global wildlife conservation initiatives on the rise, the Ruhija Busindi national
park was launched with an aim of promoting collaborative partnership with the community. The
main goal was to effectively manage the use of the limited resources to the best interest of the
people and the wildlife. The development was meant to promote biodiversity use of natural
resources for the present and future generations. Through the Gorilla friends group, it was agreed
that the park would be opened for international tourists. 20% of the revenue generated would be
given back to the community. The money was aimed at enhancing economic development as
well as developing tourists’ accommodation that would enhance the economic well-being of the
people in the long term (Graci, 2013).
Since the initiative was established, the community has enjoyed the creation of several
development opportunities. First, the food production has increased because of tourist growth in
the area. Second, the community has been taught about other income generating methods besides
farming. Today, beekeeping and product development are thriving in the area. (Goodland, 2001)
Third, the Ruhija home for the orphans has been established to support provide education and
social support to children. Likewise, the children also entertain the tourists with cultural songs
hence promoting the Uganda heritage globally. Today the orphanage has attracted sponsorship
from the international world thanks to the Ruhija part initiative. Last, the local people have
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SUSTAINABLE OPERATION AND DESTINATION 6
invested in the accommodation sector providing housing to the tourists (Faulkner & Faulkner,
2003).
Most importantly, the level of conflicts that previously existed between the wildlife and
the community have been contained. Today people have recognized the importance of
commercialized tourism. The areas have been protected meaning the gorillas are not endangered.
Likewise, the community has been offered diversified ways of earning a living. The number of
tourists visiting the park has increased tremendously with the visitors always feeling satisfied.
Lastly, the environment is protected: That is a group in collaboration with the community have
engaged in reforestation and protecting the environment. This shows that there exists a
collaborative partnership among the stakeholders (Daly, 2012). The community appreciates the
park/ initiative because it has become part of their daily livelihood. With a positive host
community, sustainable tourism development becomes successful. The initiators of the park have
succeeded in conversing bio-diversity in the Ruhija area (Barber, Deale, & Goodman, 2011).
Assessment Task 3b – Individual Reflection of Studying Sustainability
The general objective of studying sustainable tourism in the developing countries like
Uganda are Sustainable practices, Responsible consumption, and corporate social responsibility.
Therefore, the reflection essays have been based on the three parameters.
a) Sustainable practices
The first aspect of sustainable practices is based on the sustainable practices. Personally, I
have learned that sustainable tourism should focus on contributing to the healthy and balanced
economy through the generation of tourism-related revenue, taxes, and jobs. In doing so tourism
should protect and enhance the host communities’ culturally, socially, and historically by
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SUSTAINABLE OPERATION AND DESTINATION 7
building resources to be enjoyed by both the residents and the tourisms in the long term (Barber,
Deale, & Goodman, 2011).
Sustainable practices are based on the environmental, social and economic spheres. First,
Social sustainability entails the maintenance of social capitals like services and investments that
provide the basic relation framework to the society. Second, economic sustainability states that
economic capital should be enjoyed and distributed fairly in the community. And third,
environmental sustainability refers to protecting the community welfare by protecting the
existing natural capital. In other words for successful environmental sustainability stable
population should practice sustainable consumption (Dhiman, 2008).
Based on my understanding of sustainable practice, stakeholders in the tourism industry
should strive to maintain and nurture social capitals which involves satisfaction of security,
social and economic needs. However, the social needs should not undermine environmental
quality and natural base. Therefore, sustainable tourisms should ensure that the interest of the
parties has been met. For example, the host community will only embrace the practice with a
promise that their needs have been catered for. Likewise, by protecting the environment, the
lives of the wildlife would not be endangered. The move would reduce the human-wildlife
conflicts. The course was productive in enriching my understanding of collaborative partnership
in enhance sustainable practices in the tourism sector (Deale & Barber, 2012).
b) Responsible consumption
At the end of the course, I have fully understood the ascot of responsible consumption
and its importance to sustainable tourism. According to my tutor, people should learn the
importance of sustainable living. The individual should not overconsume the limited resources in

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SUSTAINABLE OPERATION AND DESTINATION 8
the expense of other people. The tutor went further to state that factors such as deforestation
which led to global climate warming, destruction of the environment, social inequality and non-
proportional consumption of resources go against the push for sustainable living.
Sustainable consumption is a founding concept of good life which focus on meeting
human wants for positive emotions, achieving goals, commitment and relationships. Therefore,
responsible consumption should be based on the principles of strategic purchasing and spending
and environmental friendly. One method of promoting responsible consumption in the tourism
sector is sustainable traveling products which protect the natural base.
Educational institutions, business, NGOs and government agencies have been listed as
the foundation to change the social values and perception on responsible consumption. In the
tourism sector, responsible consumption should be expanded in enhancing the best practice
towards sustainability (Goodland, 2001). Personally. I have learned that the tourist industry has
focused on promoting hedonistic needs and positive emotions as a way to promote responsible
consumption. Some of the strategies that enhance responsible consumption are abolishing
hidden taxes and subsidies, promote cost transparency and creating awareness on sustainable
tourism.
c) Corporate social responsibility (CSR)
Corporate social responsibility is an integral part of sustainable development. In the
today’s competitive global market, companies cannot ignore the influence of importance of the
community/ its environment in their operations. I have learned a lot from the relationship
between the two factors. For example, tourism parks and clubs engage in the donation of
services, goods, supporting economic projects in the community and volunteer services to the
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SUSTAINABLE OPERATION AND DESTINATION 9
community as a way of fulfilling social sustainability. In other words, being supportive to the
community ensures that the community accepts and support a company’s activities in their midst
(Zator-Peljan, 2011).
The course emphasizes on an inclusive social sustainability and participation in the
company activities. For instance, the Ruhija national park in Uganda gives 20% of their annual
revenue back to the community. The amount it used to promote social equity in the distribution
of resources through investing in economic projects. The union has also educated the community
on their income generating alternatives such as beekeeping and product development. In return,
the community has fully embraced the existing of the park. The people have built
accommodation for the tourists leading to the success of the park in terms of income generation.
Therefore CSR benefits both the community and an organization (Daly, 2012).
I have acquired vast knowledge on how best tourism sites can collaborative with the local
people through CSR. The site personnel sometimes act as ambassadors who connect the facility
to the community.
Conclusion
Generally, the study has played a critical role in advancing my understanding on
sustainable development. I know that sustainable development in the tourism sector is not a sole
responsibility of the tourisms operators. It is a duty of all the stakeholders to support the
initiative through Collaborative partnership, sustainable processes and corporate social
responsibility (CSR). Achieving sustainable tourism entails balancing between social, economic
and ecological development outcomes. Biodiversity can only be achieved with the willingness of
all the parties to engage in a collaborative partnership. Resources should be consumed
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SUSTAINABLE OPERATION AND DESTINATION
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responsibly with the commitment of fair handling of the social, economic and environmental
aspects of sustainable development.

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11
References
Barber, N., Deale, C. S., & Goodman, R. (2011). Sustainability in the hospitality management
curriculum: Perspectives from three groups of stakeholders. Journal of Hospitality and
Tourism Education, 23(1), 6-17.
Bramwell, B., & Lane, B. (2000). Tourism Collaboration and Partnerships: Politics, Practice,
and Sustainability (Aspects of Tourism). London: Channel View Publications.
Considine, M., & Giguere, S. (2008). The Theory and Practice of Local Governance and
Economic Development. London: Palgrave Macmillan UK.
Daly, H. E. (2012). Allocation, distribution, and scale: Towards an economics which is efficient,
just and sustainable. Ecological Economics, 6(3), 185–193.
Deale, C., & Barber, N. (2012). How important is sustainability education to hospitality
programs? Journal for Teaching in Travel and Tourism, (12), 2, 165-187.
Deale, C., Nichols, J., & Jacques, P. (2009). A descriptive study of sustainability education in the
hospitality curriculum. Journal of Hospitality & Tourism Education, 21 (4) 34-42.
Dhiman, S. (2008). Products, people, and the planet: the triple-bottom-line sustainability
imperative. Journal of Global Business Issues.
Evans, N., Campbell, D., & Stonehouse, G. (2003). Strategic Management for Travel and
Tourism. New York: Butterworth-Heinemann.
Faulkner, H. W., & Faulkner, B. (2003). Progressing Tourism Research. London: Channel View
Publications.
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SUSTAINABLE OPERATION AND DESTINATION
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Goodland, R. (2001). Sustainability: Human, Social, Economic and Environmental. Washington,
DC: World Bank.
Graci, S. (2013). Collaboration and Partnership Development for Sustainable Tourism. An
International Journal of Tourism Space, Place and Environment , 15 (1) 20-35.
Murphy, P. E., & Murphy, A. E. (2004). Strategic Management for Tourism Communities:
Bridging the Gaps. London: Channel View Publications.
Wondolleck, J. M., & Yaffee, S. L. (2000). Making Collaboration Work: Lessons From
Innovation In Natural Resource Managment. Chicago: Island Press.
Zator-Peljan, J. (2011). Challenges of Sustainable Tourism Development in the Developing
World: the case of Turkey. Global Management Journal , 1-33.
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