Sustainable Operations and Destinations: Alto Hotel, Melbourne

Sustainable Operations and Destinations: Alto Hotel, Melbourne
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Table of Contents
Executive Summary.........................................................................................................................3
1. Introduction..................................................................................................................................4
2. Sustainable Operations and Destinations: Alto Hotel, Melbourne..............................................5
2.1 Findings..................................................................................................................................5
2.1.1 Implication of Sustainable Business Management Practices on CSR Practices.............5
2.1.2 Key Responsibilities an Organization takes while Implementing CSR Practices...........5
2.1.3 Practices Undertaken by Alto Hotel, Melbourne to Enhance its CSR Practices for
Supporting Destination and Stakeholders................................................................................6
2.1.4 CSR Policies and Promotions of Alto Hotel, Melbourne are Tokenism or Verifiable...7
2.2 Analysis..................................................................................................................................7
3. Recommendations........................................................................................................................8
4. Conclusion...................................................................................................................................9
References......................................................................................................................................10
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Executive Summary
In order to analyse the key responsibilities of Alto Hotel, Melbourne that the organisation
is undertaking for implementing CSR practices, this research is conducted. It also focuses on
management of sustainable business and responsibilities under CSR. For conducting the study,
literature review method has been adopted under secondary method of research, which has a
limitation as it does not involve human interaction. Therefore, the study lacks real-life
experiences. The report has focused on sustainable operations management, which can be
defined as the operational policies, operational strategies, tactics and techniques adopted by an
organisation, in order to support the environmental goals as well as economic goals of the
organisation. It has been explored that with the help of CSR practices adopted by an
organisation, sustainable operations management can be ensured. The report has focused on a
specific case study of Alto Hotel, Melbourne. It has been identified that the hotel has adopted
CSR policies and practices within the workplace, which is depicted through the use of renewable
energy sources and reduced carbon emission. There are three responsibilities defined under CSR
practices, namely legal responsibilities, economic responsibilities and ethical responsibilities.
These responsibilities help in fulfilling the needs and expectations of the stakeholders of an
organisation. An organisation can be termed as tokenism or verifiable based on its activities. In
the case of tourism industry, Alto Hotel, Melbourne can be termed as verifiable as the
organisation is making efforts in reducing the impact on the environment, which is depicted
through its practices. The organisation has also set benchmark for other organisations in the
industry regarding carbon emission, which makes Alto Hotel verifiable.
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1. Introduction
The aim of the study is to identify and present the key responsibilities of Alto Hotel,
Melbourne that is taken while implementing its Corporate Social Responsibility (CSR) practices
to develop a structured approach regarding the management of sustainable business and
application of CSR practices in the organization. For accomplishing the aim, individual
objectives are presented:
 To examine the implication of sustainable business management practices on CSR
practices
 To identify the key responsibilities an organization takes while implementing CSR
practices
 To identify whether CSR policies and promotions of Alto Hotel, Melbourne are tokenism
or verifiable
 To analyse the practices undertaken by Alto Hotel, Melbourne to enhance its CSR
practices for supporting destination and stakeholders
It has been explored that tourism industry is not limited to the accommodation,
transportation and hospitality, but tourism is considered as a complete system, which involves
the sustainable management practices of the organisation. The major impact of tourism can be
seen on the host communities and the destination (Zaei & Zaei, 2013). In this regard, the main
problem that has arisen in the study is to identify the key responsibilities that an organisation
must adopt regarding CSR practices and sustainable business management. The main focus of
this study is on the case study of Alto Hotel, Melbourne. There are two major aspects that are
used in this study, first, sustainable operations management that can be defined as the operational
policies, techniques, operational strategies, and tactics of an organisation, which supports the
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