Sustainable Operations and Destinations: Ella Jungle Resort

Running Head: ST 0
Sustainable Operations and
Destinations
Ella Jungle Resort
(Student Details: )
2/20/2020

ST 1
Contents
Introduction................................................................................................................................2
Reflection on the Ella Jungle Resort..........................................................................................2
Conclusion..................................................................................................................................6
References..................................................................................................................................7

ST 2
Introduction
This reflective paper is focused on sustainable operations and destinations so that
reflection on the learning acquired from the course can be integrated effectively. With the
help of this reflective essay, I will analyse the course material theories, ideas as well as core
concepts presented by the lecturer during the course. I will also summarize my feelings about
the material covered throughout the course and term as well. The reflective paper is going to
demonstrate my understanding of the concepts learned during the term with the help of the
selected topic as the ‘Ella Jungle Resort’ (EJR), Sri Lanka. The chosen destination will be
assessed from the sustainable tourism perspective with the help of the concept of Butler’s
Sequence. I have learned so many concepts during the course such as responsible production
and consumption, Kuznet’s Curve, sustainable and responsible tourism, GSTC, the
economics of externalities, any many more in the context of sustainable operations and
destinations. While learning about current affairs topics during the course, I realized that
Butler’s Sequence theory took my attention and hence I decided to reflect on a tourist
destination of Sri Lanka as EJR. Thus, by reflecting on the same I will summarize all of the
learning from the future career motive.
Reflection on the Ella Jungle Resort
During the course, I have studied a lot about sustainability and thereby sustainable
tourism and operations with the help of CSR, TBL, and sustainable development goals along
with Butler’s Sequence. Here, I am going to apply Butler’s Sequence theory on sustainable
tourism for EJR, Sri Lanka. In general, the theory suggests that almost all tourist resorts
usually go through a 6 stage model which is termed as the tourism life cycle model (Butler,
1980). In this context, the theory given by Butler states that these tourist resorts initially are
developing on a very small scale and then they get larger and superior til stagnation occurs.
Here, stagnation is having the meaning of no further growth in terms of flowering and
moving in the context of resorts. Reading and studying about EJR, Sri Lanka made me feel
that world tourism is lagging in sustainability and thereby the world needs to address the key
issues related to sustainable tourism. I believe that we all need to cautious about sustainable
tourism because future generations will not be able to see present earth creatures and
destinations (World Tourism Organization, 2020).