Sustainable Management of Uluru-Kata Tjuta National Park | Desklib

The report intends to shed light on the process of sustainable management in the particular light of the tourist activities of Uluru-Kata Tjuta National Park. The report begins by offering an overview of the concept of sustainability and sustainable management and also the manner in which it is being utilized by the park. The report next discusses the manner in which the park manages its operations, resources and brand image while taking into effective consideration the process of sustainability. Furthermore, the report also discusses the manner in which the notion of sustainability is being utilized by the park for sustainable development and also to contribute in a significant manner towards the environment, society and the economy of Australia. Lastly, the report concludes by offering two recommendations, namely, the use of corporate social responsibility activities and ecological footprinting to attain a higher level of growth.

Running head: SUSTAINABLE OPERATIONS AND DESTINATIONS
Sustainable Operations and Destinations
Name of the Student:
Name of the University:
Author’s Note:

1SUSTAINABLE OPERATIONS AND DESTINATIONS
Executive Summary
The report intends to shed light on the process of sustainable management in the particular
light of the tourist activities of Uluru-Kata Tjuta National Park. The report begins by offering
an overview of the concept of sustainability and sustainable management and also the manner
in which it is being utilized by the park. The report next discusses the manner in which the
park manages its operations, resources and brand image while taking into effective
consideration the process of sustainability. Furthermore, the report also discusses the manner
in which the notion of sustainability is being utilized by the park for sustainable development
and also to contribute in a significant manner towards the environment, society and the
economy of Australia. Lastly, the report concludes by offering two recommendations,
namely, the use of corporate social responsibility activities and ecological footprinting to
attain a higher level of growth.

2SUSTAINABLE OPERATIONS AND DESTINATIONS
Table of Contents
Introduction................................................................................................................................3
Sustainability and Sustainable Management..............................................................................3
Uluru-Kata Tjuta National Park and Sustainable Management.................................................4
Implication of sustainable management practice.......................................................................4
Operations..............................................................................................................................4
Resources...............................................................................................................................5
Brand Image...........................................................................................................................6
Prevention and Precaution..........................................................................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8
References................................................................................................................................10

3SUSTAINABLE OPERATIONS AND DESTINATIONS
Introduction
As opined by Montabon, Pagell and Wu (2016), the notion that the organizations need
to take responsibility for the damage that they business actions are causing to the
environment and the society have gained a substantial amount of prominence in the
contemporary. Galpin, Whitttington and Bell (2015) are of the viewpoint that the brand
image of an organization depends on the significantly on the extent to which it contributes
positively towards the development of the planet as well as the society in which it is
operational. This is important from the perspective of the long-term growth as well as
development of the organizations but also for ensuring that they are not over-utilizing the
resources of the planet. This report will analyze the concept of sustainable management in the
particular context of the management process used by the Uluru-Kata Tjuta National Park.
Sustainability and Sustainable Management
Ernst et al. (2016) have articulated the fact that sustainability can be defined as the
process through which the organizations are being able to manage change in an ever changing
business environment so as to attain a certain minimum level of growth without causing the
over-utilization of resources. As stated by Olawumi and Chan (2018), the concept of
sustainable management had gained prominence in the particular light of the fact that the
natural resources of the planet are fast depleting and if any substantial action is not being
taken then there will no resources left for the future generations. The net result of this is that
the organizations need to manage the diverse affairs of their business in such a manner that
they are not only not over-utilizing the resources of the planet but at the same are being able
to contribute positively towards the planet, society as well as the economic prospects of the
nation in which they are operational (Engert, Rauter & Baumgartner, 2016). In this regard,
one of the most important frameworks of sustainability which had gained prominence in the

4SUSTAINABLE OPERATIONS AND DESTINATIONS
contemporary times is the triple bottom line approach to sustainability through the use to
which the organizations are required to take into effective consideration the entities of planet,
people and the society (Dyllick & Muff, 2016).
Uluru-Kata Tjuta National Park and Sustainable Management
The Uluru-Kata Tjuta National Park of Australia is being jointly owned by the
indigenous people of the region who are called by the name of Anangu and the national Parks
Australia which is responsible for the sustainable management of the different heritage parks
of the nation. The net result of this is that all the important decisions of the park, be it related
to management, utilization of the resources of the park, promotion of sustainable or
responsible tourism at the park and others are being jointly taken by both the Anangu people
and the Parks Australia (Pleshet, 2018). More importantly, it is seen that there are places in
the park which are not only spiritually as well as emotionally important for the Anangu
people but at the time showcase the national culture of Australia in a succinct manner. Thus,
for the effective utilization of the resources of the park and also to attain long-term growth
both the Anangu people and the Parks Australia had adopted the framework of sustainable
management. The primary idea of both the joint owners behind the usage of this style of
management is not only to preserve the heritage site under discussion here but at the same
time to derive substantial amount of revenue from to boost the national economy of the
nation (Clarke & Waterton, 2015).
Implication of sustainable management practice
Operations
The national government of Australia for the management of the operations of the
park had made both the Anangu people and also the Parks Australia the joint owners of the

5SUSTAINABLE OPERATIONS AND DESTINATIONS
park. In this regard, it needs to be said that the primary factor which motivated the national
government of Australia to do so was to give preference to the interests of both the Anangu
people and also the Parks Australia. However, despite this initiative taken by the national
government it is seen that there are still various kinds of operations related issues that the
park is currently facing and the major ones are those which are related to the utilization of the
resources of the park (Ireland et al., 2018). For example, it is seen that the Anangu people
believe that the plants, animals, landscape and the other attributes of the park are not only
scared but at the same time contain valuable information or knowledge regarding life itself
(Logan & Antons, 2017). In the light of this fact, the current focus of the operations
management team of the park is to respect this knowledge and also to utilize these resources
of the park in an ethical manner so to derive economic benefits from the same. The net result
of this is that the operations management team of the park in order to ethically utilize the
resources of the park and also to derive economic benefits from the usage of the same are
currently offering tours and travel services, film making, photography and other similar kinds
of services to the tourists who frequent the park. It is pertinent to note that the majority of the
Anangu people are against such actions on the Park Australia yet in the recent times a mutual
agreement had been reached through which some of the particular sections of the park have
been declared scared and no tourism activities are being encouraged in that area (Figueroa &
Waitt, 2010).
Resources
The major resources of the park are the landscape, plants, animals and other entities
which are considered to be scared by the Anangu people and are also symbolical
representation of the national culture of Australia. However, in the recent times it is seen that
these natural resources of the park are being miss-utilized by the tourists who visit the park
because of their unethical practices. In this regard, mention needs to be made of the practice

6SUSTAINABLE OPERATIONS AND DESTINATIONS
of the tourists through which they take back home stones or similar relics from the park as
souvenirs. Furthermore, it is seen that the tourists trample as well as litter the places or the
sites which are considered to be sacred by the Anangu people. Thus, that these actions of the
tourists have not only been criticized by the Anangu people but at the same time these people
have urged the Parks Australia to stop tourism activities in the park under discussion here.
However, at the same time it needs to be said that the national government of Australia
derives a substantial amount of revenue through the promotion of tourism activities at the
park under discussion here (Baumgartner & Rauter, 2017). Thus, in order to respect the
sentiments of the Anangu people and also to promote sustainable as well as responsible
tourism at the park under discussion here the Parks Australia is taking the help of the
measures of active supervision and also offering education to the people regarding the
cultural as well as historical value of the park so as to effectively utilize the resources of the
park.
Brand Image
The park under discussion here in order to create a positive brand image is taking the
help of various kinds of corporate social responsibility (CSR) activities so as to derive a
higher amount of revenue through tourism activities at the park. In this regard, one of the
most important measures adopted by the park is the act of offering protection as well as
looking after the interests of the Anangu people. This measure had been adopted by the park
authorities so as to protect the Anangu people from receiving the same fate that the other
indigenous people of Australia had received in the recent times (Formentini & Taticchi,
2016). More importantly, the park through its act of protecting the cultural as well as heritage
value of the park had been able to create a positive brand image itself in the recent times and
this is perhaps one of the major reasons for the extensive popularity that the park currently
holds among the tourists.

7SUSTAINABLE OPERATIONS AND DESTINATIONS
Prevention and Precaution
One of the major challenges that the management team of the park under discussion
had been facing for a very long time is the manner in which they should manage the affairs of
the park without comprosing the interests of both the owners of the park (Tukker et al.,
2017). The net result of this is that the Board of Directors of the park had decided to take the
help of the triple bottom line approach to sustainability which will not only take into effective
consideration the interests of both the owners but at the same time contribute in a significant
towards the people, planet as well as the profitability of the nation itself. For example, in
order to constribute towards the social growth the authorities of the park have undertaken the
role of offering education to the tourist regarding the cultural as well as the heritage value of
the park so that they are being able to utilize the resources of the park in an ethical as well as
sustainable manner (Ireland et al., 2018). More importantly, the authorities by means of
effectively utilzing the park as a tourist destination are being able to generate a significant
amount of revenue which in turn had contributed in a significant manner towards the
economic growth of the nation itself. In addition to these, by stringently monitoring the
activities of the tourists in the park under discussion here and also by taking the help of the
process of ecological footprinting to reduce the damage the act of tourism in the park is
causing towards the environment the authorities of the park have been able to make a positive
contribution towards the conservation of the environment as well. Furthermore, the success
attained by the national park clearly reveals the fact that the natural resources of the planet
can be utilized in an ethical manner for the promot of tourism while generating a substantial
amount of revenue from the same (Logan & Antons, 2017).

8SUSTAINABLE OPERATIONS AND DESTINATIONS
Recommendations
The authorities of the park under discussion here for the improvement of the prospects
of the park and also to earn a higher amount of revenue through the promotion of tourism
activities can take the help of the below given recommendations-
 Use of CSR activities: The Park under discussion here is currently using the CSR
activity of preservation of the culture and heritage of the Anangu people. However, it
is likely that the park by taking up the cause of environmental conservation and other
similar environment related issues would be able to significant enhance its brand
image while being able to contribute in a significant manner towards the cause of the
environment.
 Ecological Footprinting: The joint owners of the park are in ongoing debate
regarding the manner in which they need to utilize the natural resources of the park so
as to derive the maximum amount of benefit from the same and also to reduce the
damage that they are causing towards the environment through their tourism
activities. Thus, it is likely that through the usage of the process of ecological
footprinting the owners of the park would be able to not only track the damage that
they are causing to the society and the planet but at the same time device various
measures for the mitigation of the same on the basis of the results of the analysis.
Conclusion
To conclude, the concept of sustainable management had gained a substantial amount
of prominence within the cannon of the contemporary business world. More importantly, the
effective utilization of the process of sustainable management not only enables the
organizations to attain a steady level of growth but at the same time helps them to utilize the
resources of the planet in an ethical manner. The net result of this is that the organizations

9SUSTAINABLE OPERATIONS AND DESTINATIONS
taking the help of this process are trying to make a positive contribution towards the
environment, society and also the economy of the nations in which they are operational.
These aspects of the process of sustainable management become apparent from the above
analysis of the Uluru-Kata Tjuta National Park.

10SUSTAINABLE OPERATIONS AND DESTINATIONS
References
Baumgartner, R. J., & Rauter, R. (2017). Strategic perspectives of corporate sustainability
management to develop a sustainable organization. Journal of Cleaner
Production, 140, 81-92.
Clarke, A., & Waterton, E. (2015). A Journey to the Heart: Affecting Engagement at Ulu r u-
Kata Tju ta National Park. Landscape Research, 40(8), 971-992.
Dyllick, T., & Muff, K. (2016). Clarifying the meaning of sustainable business: Introducing a
typology from business-as-usual to true business sustainability. Organization &
Environment, 29(2), 156-174.
Engert, S., Rauter, R., & Baumgartner, R. J. (2016). Exploring the integration of corporate
sustainability into strategic management: a literature review. Journal of cleaner
production, 112, 2833-2850.
Ernst, L., de Graaf-Van Dinther, R. E., Peek, G. J., & Loorbach, D. A. (2016). Sustainable
urban transformation and sustainability transitions; conceptual framework and case
study. Journal of Cleaner Production, 112, 2988-2999.
Figueroa, R. M., & Waitt, G. (2010). Climb: Restorative Justice, Environmental Heritage,
and the Moral Terrains of Uluṟu-Kata Tjuṯa National Park. Environmental
Philosophy, 7(2), 135-164.
Formentini, M., & Taticchi, P. (2016). Corporate sustainability approaches and governance
mechanisms in sustainable supply chain management. Journal of Cleaner
Production, 112, 1920-1933.

11SUSTAINABLE OPERATIONS AND DESTINATIONS
Galpin, T., Whitttington, J. L., & Bell, G. (2015). Is your sustainability strategy sustainable?
Creating a culture of sustainability. Corporate Governance, 15(1), 1-17.
Ireland, L., Zabek, M., Galindez-Silva, C., Weir, S., West, R., Olds, L., ... & Read, J. (2018).
More than just the animals: opportunities and costs of reintroducing threatened black-
footed rock-wallabies to remote Indigenous land. Pacific Conservation
Biology, 24(4), 388-396.
Logan, W., & Antons, C. (2017). Intellectual and cultural property and the safeguarding of
intangible cultural heritage. In Intellectual Property, Cultural Property and Intangible
Cultural Heritage (pp. 15-32). Routledge.
Montabon, F., Pagell, M., & Wu, Z. (2016). Making sustainability sustainable. Journal of
Supply Chain Management, 52(2), 11-27.
Olawumi, T. O., & Chan, D. W. (2018). A scientometric review of global research on
sustainability and sustainable development. Journal of cleaner production.
Pleshet, N. (2018). Caring for Country: History and Alchemy in the Making and Management
of Indigenous Australian Land. Oceania.
Tukker, A., Charter, M., Vezzoli, C., Stø, E., & Andersen, M. M. (Eds.). (2017). System
innovation for sustainability 1: Perspectives on radical changes to sustainable
consumption and production. Routledge.