Building a Sustainable Organisation: Benefits, Limitations, Types of Innovation, and Importance

This report discusses the benefits and limitations of building a sustainable organisation, types of innovation, and its importance. It highlights Bio Bean, a British company that recycles coffee grounds to produce ozone-friendly fuel. Sustainable organisations reduce waste, cost, and time, and attract customers. The report also includes a reflection on the importance of adopting sustainable practices in daily life.

Building a Sustainable
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
PART –A ........................................................................................................................................3
Benefits of sustainable organisation ......................................................................................3
Limitations of sustainable organisation..................................................................................4
Types of innovation ...............................................................................................................5
Importance of sustainable organisation..................................................................................5
PART B ...........................................................................................................................................6
Reflection...............................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
In an organisation is it important to maintain the sustainability in order to survive in
competitive market. There are various number of employees who give their full focus and efforts
to conduct their working in such a way to maintain sustainability within their business
organisation in known as sustainable organisation (Cruz-Jesus, Pinheiro and Oliveira, 2019).
Sustainability refers to the ability to meet the present needs or desires from natural resources
without compromising on desires of future generations. In today world many companies are
involved in generating innovations with sustainability also. As it is very essential for the
management of company to give more focus on sustainable development in order to gain
competitive advantages over competitors. To define the concept of sustainable development the
selected organisation is Bio Bean which is most famous British company of coffee grounds
recycler. It was established in 2013 at Cambridgeshire, England which engaged in producing
ozone friendly fuel from the waste of coffee mugs.
This report consists benefits and limitations of sustainable organisation, types of
sustainable innovations and its importance. Further, it highlights the reflection which show how
lifestyle of people can changed by adopting sustainability.
PART –A
Benefits of sustainable organisation
Reduces cost- Sustainable company used raw material in their production function which
is unused and waste produced by the general public. Many companies used wastage such like
plastic bags, containers and other as raw material to produced recycle product from them to offer
in market which helps them to reduce their cost (Cvenkel, 2020). So the procurement cost of the
company is eliminated which helps them to save more money for future development and
innovation. Also waste material is easy available which helps operation manager to start their
production function without any delay. Management of Bio Bean used same strategies as they
used coffee waste for their raw material and saved money for purchase machinery.
Reduces Waste- The main objective of manufacturing sustainable products is reduce the
wastage in order to save environment . As the management of company collected waste to use it
as a raw material to manufacture finished goods. It is most effective method to reduce waste by
recycling it as a new product and sell it into the market to earn profitability. Bio Bean collected

the waste generated form coffee then recycled it to produce finished goods which reduces waste
form the market.
Building brand image and market share- In the today dynamic world, there is huge
competition in the market and many firm generate innovation which attract large number of
customers and increased their expectation from product and services. In order to gain
competitive advantage, companies have to bring new innovation and feature in their products to
meet the requirements of customers (Junior, Majid and Romli, 2018). By manufacture the
sustainable product an organisation can gain competitive advantage because customers are now
more conscious about garbage management and how company deal with wastage. In modern era,
people are more attracted toward natural and sustainable product which is beneficial for their
health and environment. Bio Bean is the most famous fuel producer form the waste material and
supply power to buses of London.
Limitations of sustainable organisation
Huge investment required- In order to produced sustainable product, advanced
technology are needed which are not available easily in the market. For installing new and
advanced technology the Bio Bean is required huge fund at initial stage as well as it is very
difficult to them to raise finance from competitive market. Also they have to upgrade their
technology time to time to produce product as per recent trends which also require fund for
maintenance.
Time consuming- It is very lengthy and time consuming process to establish a new
sustainable business. As entrepreneur have to conduct huge market research to develop a
innovative business plan and how they use waste to produce new product which attract people to
try. Also they give more time to hire talented employees who have full knowledge about new
technology and whole manufacturing process of sustainable product in order achieve success. In
Bio Bean, employees takes huge time to separate waste into biodegradable as well as non
biodegradable in order to start production process (Kajornbun and Dhirathiti, 2019).
Difficult to maintain continuous innovation- Nowadays, people are more demanding
and attracted towards innovation which creates difficulties for sustainable organisation to
produce innovative product from waste material. The main objective of Bio Bean is to increase
their profitability and customer base, but it is very difficult for them to maintain their position in

market with same product (Karman, 2019). As they make fuel from coffee waste which
generates many difficulties for them to bring innovation in order to survive for long run.
Types of innovation
There are various type of innovation in sustainable business which are divided into four
categories in which high market innovation ideas are costly or difficult to implement whereas
low market ideas is less costly and easy to implement.
Radical innovation- In this type of innovation, sustainable business used new and
advanced technology in new market. As Bio Bean can use this innovation by using advanced
technology and can deal in new market place to increase their customer base. As they have to
make complete change in their technology and design their product in new manner.
Architectural innovation- This type sustainable business innovation, Bio Bean can
bring this type of innovation by using their current technology and sell their products in new
market. As they can also make some improvement in their current products in order to meet the
their desired goals to maximise their customer base (Nguyen, 2021). As they can add minor
changes in their services to present it in unique way to gain competitive advantage.
Disruption innovation-This type of innovation which can company use by installing
new technology to offer their sustainable product and services in current market place. As
management of Bio Bean can bring this type of innovation in their organisation by implementing
new technology in their production process to produce more fuel and use coffee waste with more
innovative way in order to provide their power supply services in existing market.
Incremental innovation- This type of innovation which can be used by the company by
using their current technology in existing market in different way in order to increase their
market share. As management of Bio Bean can bring this type of innovation by improving their
current marketing, production and distributing activities as they can add new features in it to
increase their customer experience (Rai, 2018). By making continuous improvement in their
current product and services they can achieve success in market.
Importance of sustainable organisation
Spread awareness about more greenery- The main motive of sustainable organisation
is promote and spread awareness to develop more greenery in environment. As Bio Bean are
involved in recycling the coffee waste into fuel or power for buses which encouraging people to
reduce waste and pay more attention to plant trees. Bio Bean operates their business at large

scale as well as generate good amount of revenue which inspire other business to adopt
sustainability and eco friendly practices in their operations in order to contribute in environment
(Rantala, Ukko and Rantanen, 2018). Also they also drive the attention of many investors to
invest in sustainable project and companies who are engaged in this type of activities to inspire
public to reduce waste.
Increase productivity and opportunities- Sustainable business organisation used waste
as raw material to produce products which reduces their cost and time to purchase raw material.
Which helps them to use their fund to implement new technology and increase their productivity.
As also they can grab new opportunities by hiring people who have better knowledge about how
they can increase their quantity and quality of product and services to increase customer
experience. Bio Bean used this type of strategy which make it a leading company in international
market which also attract investors and new customers to invest in their innovation or products
which leads to increase in their productivity also. By this they can generate more employment in
country which allow youth to increase their skills and get better opportunities to grow.
PART B
Reflection
In today world, people are more busy and live a hectic life style which creates many
health issues and mental disturbance among them. As they have busy work life schedule so they
have no time to give more focus on their health and environment. Also they are not paying
attention towards the poor current environmental conditions as well as generating lot of wastage.
It has been analysed by me that we have adopt sustainable lifestyle to live healthy life. It also
helps us to connect more with environment and nature to get fresh air, natural resources which
enhance our health condition (Sharma, 2018). The main reason behind increasing many diseases
and poor health condition is dynamic environment and poor weather condition as nature is
deteriorating day by day. As people use plastic bags, containers and produce waste which harm
the environment and natural resources. But after all of this, now people are getting aware about
the conditions and start working to adopt sustainability in their work or practices in order to
protect environment as well as natural resources for future generations. Along with that many
business organisation also start working in such they a way to achieve sustainable development.

In their production function, they use many methods and technology to reduce water and
power waste in order to mitigate the pollution in environment. As a responsible person and
student I also start to adopt ozone friendly practices in my working and daily routine to
contribute in the sustainability. As I used bicycle, avoid plastic bags and containers and electric
gadgets in order to reduce pollution. For short distance is used bicycle and public transportation
instead of personal vehicle which leads to decrease in use of more fuel and traffic in the market.
By this I also make easy for public to travel and reach their destination on time. Also, I make
sure whenever I left the room and other places to switch off the lights, fans addition to other
electronic gadgets and do not use extra lights which is not required. I also used bucket to take
bath rather than shower to reduce waste and save water for future. By planting tree, used dust
bean two dust bean for wet or dry waste in order to reuse it for another purpose. By learning new
things such how to separate waste in biodegradable and non biodegradable in order to compost
biodegradable waste and reuse to save cost and time (Staniškienė and Stankevičiūtė, 2018). As I
will also share all these things to my friends and family as they adopt sustainable practices in
their life to contribute more to enhance the environmental condition.

CONCLUSION
As per above presented information, it has been concluded that building the sustainable
organisation is most important in today world to survive in market as many laws are formulated
related to environment which every company have to follow to run their business successfully.
Because it is essential to reduce waste and use natural resources wisely to build image in the
market. The advantage of sustainable organisation is reduces waste, cost and time as well helps
in to attract large number of customers. There are various type of innovation such as radical,
architectural, disruptive, incremental innovation as well as importance of sustainable business is
saves environment and increases productivity.

REFERENCES:
Books and Journals
Cruz-Jesus, F., Pinheiro, A. and Oliveira, T., 2019. Understanding CRM adoption stages:
empirical analysis building on the TOE framework. Computers in Industry. 109. pp.1-13.
Cvenkel, N., 2020. Evaluation of Workplace Well-Being Research: Developing Healthy,
Resilient and Sustainable Organisation—A Public Sector Case Study. In Well-Being in
the Workplace: Governance and Sustainability Insights to Promote Workplace
Health (pp. 345-368).
Junior, B.A., Majid, M.A. and Romli, A., 2018. Green information technology for sustainability
elicitation in government-based organisations: an exploratory case study. International
Journal of Sustainable Society.10(1). pp.20-41.
Kajornbun, S. and Dhirathiti, N.S., 2019. Local administration organisation capacity
development for tourism promotion in the Andaman coastal provinces, International
Journal of Tourism Policy. 9(4). pp.300-319.
Karman, A., 2019. The role of human resource flexibility and agility in achieving sustainable
competitiveness. International Journal of Sustainable Economy. 11(4). pp.324-346.
Nguyen, T.H.M., 2021. Key Aspects of the Control Environment in the Context of Sustainable
Development of Organisation. Journal: Accounting. Analysis. Auditing. (3). pp.48-56.
Rai, A., 2018. Job crafting intervention: fostering individual job redesign for sustainable
organisation. Industrial and Commercial Training.
Rantala, T., Ukko, J. and Rantanen, H., 2018. Designing a performance measurement system for
university-public organisation collaboration. International Journal of Public Sector
Performance Management. 4(3). pp.349-372.
Sharma, M., 2018. Development of a ‘Green building sustainability model’for Green buildings in
country. Journal of cleaner production. 190. pp.538-551.
Staniškienė, E. and Stankevičiūtė, Ž., 2018. Social sustainability measurement framework: The
case of employee perspective in a CSR-committed organisation. Journal of cleaner
production. 188. pp.708-719.