Building a Sustainable Organization: Case Study Analysis

This report analyzes a case study of Christoph Gebald and Jan Wurzbacher's entrepreneurial venture in building a sustainable organization. It critically evaluates their roles and responsibilities, discusses economical and ethical dilemmas, and provides insights on sustainable business management.

Building a sustainable
organisation case study
analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher:
................................................................................................................................................3
Task 2...............................................................................................................................................7
Discussing the economical and ethical dilemmas:.................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Sustainable organization is considered as the commercial business that focuses for the existence
for the long period of time and also constructing the business that is very large in the industry. In
addition to this in order to build a sustainable business management requires to focus on utilizing
several different channels and removing various problems. The way of creating the organization
more sustainable is known to be the one of the complex Method and the offerings of the business
is need to be in demand among the consumer base of the organization for long period of time and
they also need to focus on innovating as well as modifying their goods as well as services in
order to address and meet the demand of customers of the business. The following report is
basically based on the case study of Christxoph Gebald and Jan Wurzbacher (McSweeney. and
Hayhurst, 2022). The case studies are based on their entrepreneurial venture.
MAIN BODY
Task 1
Critically evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher:
Christoph Gebald and Jan Wurzbacher Represented that commercial business where the
goods and services was the emission of carbon dioxide that they can utilise in order to emit from
the surroundings and atmosphere. The existence enhancement in the quantity of the carbon
dioxide which is there available in the atmosphere is enhancing at a very high speed. It is
enhancing the rate of global warming as well and it is also known to be one of the vital problem
of the planet that is associated to the atmosphere. In addition to this the vision of the respective
organization was to minimise the emission of the carbon by few percentage from the atmosphere
of the glow. Moreover to this several kinds of the responsibilities as well as obligation of
respective organization is create the sustainable business and managers are described in the
specific points below:
Through evaluating the health of their workers as well as other citizens that are living close
to the plant – The machinery and plant for the admission of the carbon might release the
dangerous polluted which can be harmful for the health of the people which are the inside as
well as nearby the premises of the organization. In addition to this these people can either be

the workers of the business or the normal citizen that are living around as well as nearby the
organization (Dorobantu, Gupte, and Li,2022)
 Anticipating the future of the respective organization - Sustainable commercial
businesses are the businesses which function for the more and more period of time and
also maintains on achieving there long term objectives and goals in an effective as well as
efficient way. In order to be a sustainable leader or manager it is crucial for them in order
to evaluate the existing as well as upcoming demand of the services or the product that
are offered by the business in the market area and also maintains on enhancing it to offer
the consumers with more and more level of satisfaction.
:
 OKR – This is basically is known to be the framework that is basically utilised for
making and setting the objectives and goals of the business as well as monitoring the
results in order to evaluate the existing productivity and performance of the organization
in order to identify the measures for enhancing the rate of performance as well. This type
of the tool can be utilised by the respective organization in there operations through
creating and making specific goals for gathering the carbon dioxide from the atmosphere
and also constructing the business more profitable in the market area which can assess the
business in maintaining the atmosphere more clean as well as safe for the people. At the
time when completing the cycle of function or specific time period for the completion of
the goal this needs to be valid through the appropriate outcomes if it is compared to the
desired outcomes and evaluating the several other deviations as well.
 Swot analysis :
◦ Strengths – This is known to be the powerful element which offers the organization
and edge over their competitors in the industry. The strength of the respective
organization is that they poses the large amount of investment as well as capital
which is there for them that can assist them in utilizing in their operations and
functioning of the organization for long period of time in an effective as well as
efficient way. (tyhre, 2022).
◦ Weakness – These are known to be the drawbacks or the weakness that can lead to
providing the negative influence on the operations and long term sustainability of the
organization. One of the major weakness of the organization is that they lack the

understanding and knowledge regarding the market and sector and also the offering
which can lead to there negative functioning in the market area.
◦ Opportunities – The assist in providing the commercial business rajhans in order to
build a commercial business for achieve long term development and success in the
industry. In relation to the respective organization management can construct and tap
into the Newmarket area which can assist them in skilling the operations of the
business and enhance the level of profitability and income that can assist them in
gaining the edge over their competitors in the market area for the long period of time
as it will it to the long term sustainability as well as growth of the business in the
industry in an effective as well as efficient way..
◦ Threats – It is known to be the element that offer the possibility of decline and failure
of the commercial business in the market area. In context to the respective
organization major threat of the business is that they need to focus on following the
policies as well as rules of the government that they have imposed which also lead to
minimising the authority or power of the organization and if the organization fails to
comply with imposed policy and laws of the government then they can lead to face an
encounter several legal consequences.
 PESTLE analysis :
◦ Political – This factor refers to the policies and that are imposed by the legal thorat
ease of the particular area. In context to the respective organization, the industry in
which the organization is functioning has the major impact and influence on the this
factor because of the environmental safety and conservation because of that the
organization and legal authorities impose several crucial policies and rules for the
betterment of atmosphere (Shah, and Bookbinder, 2022). In order to smoothly
function the operations of the organization management of the respective organization
need to focus on following and doing all the policies and laws in an effective as well
as efficient way.
◦ Economical – This component of the pestle analysis involves inflation, rate of foreign
exchange, economy, rate of employment rate of interest rate and various other.
Several elements 4 like level of employment supply as well as demand of the product
have the major impact over the respective business in the market area.

◦ Social – This factor involves behaviour as well as attitude of the consumers in the
market area as well as taste and preferences of the customers. In context to the
respective business management need to focus on spending more on the research and
development department in order to Find the solution for more modified product and
services which can assist them in enhancing their level of goodwill which will
ultimately lead to the long term sustainability and success of the business in the
market area in then effective as well as efficient way. (Gehlot, and Shrivastava, 2022)
◦ Technological – This factor of the pest analysis involves adaptation of the latest
technology innovation as well as automation. In context to the respective business as
management is functioning in the carbon emission then there is requirement of top
level as well as latest technological machineries and equipments which are able to
gather the carbon dioxide from the atmosphere and surroundings and also conserve it
appropriately so that the gathered and saved carbon dioxide can be conveniently sold
for the further utilization. In addition to this the innovation need to be consistently
monitored as well as upgraded in order to avoid as well as minimise any type of
problem or difficulty. The tools and machinery need to be modified so that
management need to monitor on the tools and equipments for the smooth functioning
of the business in the industry and also evaluate how the functioning can be more
effective as well as efficient.
 Legal – This component of the specific framework involves all the regulations and laws
as well as legal policies that are imposed by the legal authorities of the specific place. In
case of the respective organization management need to focus on obeying every type of
policies as well as laws that are imposed by the government authorities of the particular
for the long period of time which will assist them in their smooth as well as appropriate
functioning of the organization in the market area which will ultimately lead to their long
term development as well as sustainability in the industry in an effective as well as
effectual way (Bankwala, 2022)
◦ Environmental – The betterment of the environment as well as atmosphere belongs to
this category of the specific framework. The need as well as significance of this
component is innocent on a regular interval of time because of the enhancement of
the pollution in that was fair which is leading to the dangerous as well as harmful

impact on the health as well as well being of the workers or other people. In relation
to the respective respective organization management is highly focused to save the
atmosphere and environment so that they are doing all the measures that are required
to adopt for the betterment of the environment and they also make sure that they are
not at all polluting the environment in anyway.
Task 2
Discussing the economical and ethical dilemmas:
Some of these economical and ethical dilemmas are mentioned in the following points :
 Maintaining the cash flow – The maintenance of cash and equivalents is one of the most
difficult dilemma for a leader (not if the company is operating on a large scale). amount
of money deposited in the bank and amount of money needed to be invested with the
choices of sources. (Shin, and Peachey, 2022)
 High employment level – This directly leads to the amount of people that are ready to
work with the company.. It may be good for the country and its people but not for the
company.
CONCLUSION
Ram darbar report it has been concluded that atmosphere and environment is known to be
one of the sensitive matter and the organization that functions can impact the atmospheres as
well and they can also negatively or positively effective. So the respective organization need to
focus on obeying as well as follow all the laws and regulations that are imposed by the legal
authorities for the betterment off the environment for the long period of time period in addition
to this organization that are highly sustainable are the businesses that functions for long term and
they also focuses on functioning in the betterment of the community as well as environment.
Moreover to this there are several kinds of the issues which the managers are the leaders of the
respective organization encounters at the time of constructing the sustainability of the business
for the long period of time in an effective and efficient way.

REFERENCES
Books and Journals
Bankwala, Y.J., 2022. Nurturing Conscious Organizations and Individuals. In Global
Perspectives on Indian Spirituality and Management (pp. 337-344). Springer,
Singapore.
Dorobantu, S., Gupte, A. and Li, S.Y., 2022. Stakeholder governance: aligning stakeholder
interests on complex sustainability issues. Handbook on the Business of Sustainability,
pp.63-83.
Gehlot, M. and Shrivastava, S., 2022. Sustainable construction Practices: A perspective view of
Indian construction industry professionals. Materials Today: Proceedings, 61, pp.315-
319.
McSweeney, M. and Hayhurst, L.M., 2022. An overview of Sustainable Development Goal. The
Routledge Handbook of Sport and Sustainable Development, p.1.
Shah, M.U. and Bookbinder, J.H., 2022. Stakeholder Theory and Supply Chains in the Circular
Economy. In Circular Economy Supply Chains: From Chains to Systems. Emerald
Publishing Limited.
Shin, N. and Peachey, J.W., 2022. Measuring Sustainable Development Goal 16. In The
Routledge Handbook of Sport and Sustainable Development (pp. 414-423). Routledge.
Styhre, A., 2022. Awards and Prizes as Status-Conferring Devices in Urban Development
Settings. In Status and Organizations (pp. 97-120). Palgrave Macmillan, Cham.