Recommendations for Improving Tourism in India and UK

The assignment content highlights the importance of understanding the demand and needs of tourists in planning tourism activities. The report analyzes the current state of tourism in India, concluding that it is a developing country with many opportunities. To improve tourism, recommendations suggest focusing on providing necessary services to meet tourist demands. Additionally, private companies are encouraged to offer low-priced services to attract more tourists.

SUSTAINABLE TOURISM

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
1.1 Ways in which tourism stakeholder will get benefitted from tourism development
planning in India.....................................................................................................................3
1.2 Advantages and disadvantages of public-private sector partnership in tourism planning
and development at India.......................................................................................................4
TASK 2......................................................................................................................................5
2.1 Key steps of tourism development and roles of various authorities and features at
different level.........................................................................................................................5
2.2 Interactive planning and its importance...........................................................................5
2.3 Tourism impacts and methods to measure those impacts................................................6
TASK 3......................................................................................................................................7
3.1 Sustainability in tourism development.............................................................................7
3.2 Reason behind sustainability is an issue and identify factors that may prevent
sustainable tourism.................................................................................................................8
3.3 Various stages of sustainable tourism development.........................................................8
TASK 4......................................................................................................................................8
4.1 Methods of resolving a conflict of interest to ensure the future well being of a
developing tourism destination..............................................................................................8
4.2 Analysing the implication of balancing supply and demand...........................................9
4.3 Evaluating the moral and ethical issue of enclave tourism..............................................9
TASK 5....................................................................................................................................10
5.1 Comparison between developing country and emerging destination.............................10
5.2 Recommendation for evaluating the future development of tourism in both destination
..............................................................................................................................................10
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................12
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INTRODUCTION
Tourism is one of the fastest growing sectors nowadays. In this regard, main concept
of sustainable tourism is to make positive impact on the environment. It takes full account of
its current and future economic, social and environmental impact as well. One of the major
reasons of incorporating this tourism is to ensure that local community should get benefited
from tourism in terms of cultural and social responses. The present study is based on a
developing tourism destination and which requires more development in future as well. For
this, India will be taken into consideration which is one of the biggest developing countries
these days. It comes under the fastest growing countries nowadays as millions of tourists visit
different places in this country (Ripp, Eidenschink and Milz, 2011). However, it is essential
for the government of country to take several measures in order to maintain sustainable
tourism. Further, this study gives appropriate description about the sustainability in tourism
planning and development. It also analyses all the relevant national and regional policy issues
in order to integrate sustainability concepts in the process as well.
TASK 1
1.1 Ways in which tourism stakeholder will get benefitted from tourism development
planning in India
Stakeholders can be individual or a group of people which plays a crucial role in
attaining higher success of any business. Within the tourism industry, there are different types
of stakeholders such as local government, tourists, travel agencies, local community etc.
These are the major people and play a most important role in developing the tourists within
the particular country. Considering the most important stakeholders tourists are the major one
and for increasing tourism government of India is taking several initiatives (Hankinson,
2005). It is quite essential for local government of India to fulfil the needs and expectations
of their visitors.
From the planning of tourism development in India all their tourists might get
benefited as they can acquire expected services. On the other hand, local community is
another major stakeholder and most important part of tourism industry. It is quite essential for
them to provide an appropriate and suitable environment to the tourists through which they
can make their experience more memorable (Comfort, 2014). In addition to this, travel
agencies are the group of people who provide required services to their customers such as
places to stay, travel tickets, etc. Due to this, the entire tourist will get benefited and they can
easily take any of the required information easily.
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Further, it can be stated that without appropriate contribution of all the stakeholders,
tourism sector cannot be easily developed. With the help of the sustainable tourism country
can provide most quality travel experience to all their visitors along with the development of
local community (Timothy and Nyaupane, 2009). By going through the appropriate planning
and developing an good and sustainable tourism, India would become the most developed
country. For this, proper contribution of all these people is very crucial.
Some of the most common benefits that stakeholders will get from the development
of tourism in India are as follows:
STAKEHOLDER BENEFITS
Government
They will be able to gain foreign currency and will also achieve
great foreign tourist arrival in India. It will also increase their
income which will help in the development of nation.
Travel agents These people will get great revenues in the form of fees and
commissions.
Banks Increase in monetary transactions.
Audience (Tourist) Able to get an appropriate environment which can fulfill all
their needs and demands.
1.2 Advantages and disadvantages of public-private sector partnership in tourism planning
and development at India
The whole tourism industry is becoming more complicated day by day, and there are
various issues faced by this industry. One of the best ways to maintain sustainable tourism is
to make better collaboration between public as well as private sector (Comfort, 2014). For
this, PPC model can be very much beneficial which can be defining as a private public
collaboration. Through this, country can generate various employment opportunities and
maintain whole protection for all the natural sources.
The major advantages of using this collaboration model in India are effective growth
of economy. India is the wide nation which is growing on the fast rapid pace. Further, it is
quite effective to use this model in order to eliminate different barriers of funding. With the
help of public private collaboration good revenues can be set for both public and private
firms as well (Rodgers, 2007). On the other hand, at the time of making such time of
agreement there must be several types of risks which can be occur. These types of risks might
leads to develop an ambiguity as there are several things which might not be clear between
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parties. At the time of proper planning for tourism development both of these parties can go
together and promote the total infrastructure as well as natural resources and many more. It is
the best way through which more number of tourists and visitors are attracted towards the
company.
TASK 2
2.1 Key steps of tourism development and roles of various authorities and features at
different level
In order to go through the appropriate tourism development there are several key steps
which local government of India as well as local community must have to follow. From past
several years it has been founded that country is facing wide range of issues in terms of
development of sustainable tourism (Grimwade and Carter, 2000). For this, appropriate
collaboration is one of the most important and effective approach. In this, government need to
set up a structure where proper partnership can be established with local communities as well
as several other private authorities. Several government website for visiting such places
online can be the effective step for tourism development. By this, the whole experience of
visitors can be made more exciting and interactive. They must have to focus on the quality
services as nowadays people are highly concerned about the quality. They require suitable
and relaxed services and it is the best way to nurture the experience of visitors (Ray and
McCain, 2009). Further, the whole natural resources must be preserved by taking good care
of them.
In addition to this, it has been founded that different authorities are having different
responsibilities in the appropriate tourism development. Local authorities are requires to go
through the proper analysis of all the national policies so that proper understanding can be
attain (Sustainability tourism, 2005). National authorities are responsible for making
appropriate funding for the local authorities so that proper development can take place. They
are also responsible for making appropriate visitors policies which tourism agency should
have to follow.
2.2 Interactive planning and its importance
Interactive planning system plays a major role in advancements of tourism industry.
This system helps in keeping whole focus on the area of future development as well as
designing. It determines that all the actions of planning are most important part. With the help
of adopting interactive processing system all the authorities can design appropriate plans and
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procedures (Ray and McCain, 2009). By maintaining this proper plan, India might leads
towards the proper development as well. In addition to this, there is a great importance of
using this system as it helps in overcoming with the communication gaps between
government and society. It makes a processing more interacting and government can easily
understand the requirements of tourists. Whole local and national tourism agencies of India
can easily meet out with their goals as well as mission and vision. Further, it can be stated
that by implementing interactive processing system Indian authorities are able to modify their
learning and communication in relation to the top tourism (Hankinson, 2005). Within this
area of field, they can easily attain appropriate tourism development and go through the
proper development planning of sustainable tourism.
2.3 Tourism impacts and methods to measure those impacts
The whole tourism development of India can be highly affected by the several factors
such as:
Social factors: Due to this, India can go through the appropriate modification within
the area of holiday activities as well as work related activities. In the community of India
there are different types of holidays and holiday which highly affect the total tourism of
country in a positive way (Jackson, 2008).
Seasonal factor: Different vacation patterns might affect the total tourism. At the
time of winter season people not choose any place of India where heavy snowfall takes place.
In the summer season people would like to go to such places where they can enjoy little
winter as well. Further, this factor can be easily measure in terms of rise and fall of tourists.
Economic factors: At the time of economic recession government will lead to impose
high duty on the custom (Pizam, 2012). Tax rate as well as Vat rate can be increased in the
different travelling activities. Airline fares will increases due to the increasing tax rate and it
might leads to decrease the number of tourists as well.
In order to measure the above given impact, different travelling agencies can take
several reviews from their customers. All such factors are having negative impact on the
tourism of country. Due to this, government of India need to develop several policies for
preserving natural environment and attracting more number of visitors in off seasons also
(James and Higham, 2007). For this, they can also implement several discount offers for their
tourists in off season. In addition to this, several policies are required to develop for save
animals, planet, eco-tourism, etc.
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TASK 3
3.1 Sustainability in tourism development
Sustainability is a concept which plays a most important and crucial role in the
development of tourism. In India, there is a huge requirement of maintaining sustainability
due to several environmental issues. Sustainability can be maintained by identifying different
needs of tourists as well as social and environmental impact of tourism in environment (Page
and Connell, 2006). There are several principles of economic and socio-cultural aspects as
well as other sustainability principles which need to be followed.
Figure 1 the three spheres of sustainability
(Source: Sustainability tourism, 2005)
With the help of following these principles, different authorities of country can access
the current state of tourism and take several measures to improve such conditions in future as
well. By analysing current state of country government can easily go through the challenges
and opportunities faced by India (Mehmetoglu, 2004). In this regards, different strategies can
be developed so that sustainable tourism can be developed. These are the major indicators
which help India to effectively use all the environmental resources and maintain and maintain
natural processes.
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3.2 Reason behind sustainability is an issue and identify factors that may prevent sustainable
tourism
Sustainability is also defined as an issue in India as they are having very limited
number of resources. The whole development within this sector requires lots of commitment
from different parties at different level such as local community, government, private
companies. It requires developing appropriate framework and without creating proper
destination framework nothing can be executed in appropriate manner (Knowles, 2002). In
addition to this, funding is considered as a major factor which might affects the total
development of India. Due to the less funding, India is not able to provide high class and
quality services to their visitors. Negative coordination among private and public parties also
affects the total sustainability of country. Further, government of country need to take several
initiatives in order to boost up the tourism of their country such as localization, capacity
building and integration of strategic planning (Ripp Eidenschink and Milz, 2011).
3.3 Various stages of sustainable tourism development
There are several stages of sustainable tourism development such as:
Stage of exploration: Here, visitor starts discovering about the places where he/she
wants to travel and visit. Visitors can explore about the different areas such as facilities,
knowledge etc.
Development phase: Within this phase, better facilities can be provided to tourists by
developing better strategies/
Stagnation or maturity stage: In this stage, a tourist begins to increase in the country
and country starts earning as well.
Declining stage: In this stage of sustainable tourism, congestion can be increased and
unsustainable development decreases (Pizam, 2012).
Rejuvenation phase: In this stage, several changes can be made as per the needs and
demands of visitors.
By going through the increasing tourism in India, it can be define that country is on
the stage two where they require huge development in terms of technological developments,
finances, labour etc.
TASK 4
4.1 Methods of resolving a conflict of interest to ensure the future well being of a developing
tourism destination
The issue of conflict is increasing in India as there are many forms of parties like public in
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which all the members of have different goals and operates differently in the industry and
other form of industry is private. These public parties aim at providing improved facilities to
the tourists by providing them cheap price. On the other hand, private companies focus on
earning high profit by charging high prices on their products but the services which they
provide is of high quality (Knowles, 2002). Local communities also focus on attracting
tourism but they want that the natural resources and the beauty should not be damaged. These
are the reasons for creating interest conflicts. It is very essential to solve these issues that and
it is only possible through access to cost effective sources of finance, effective planning,
collaboration etc. with the help of collaboration, tourist operates can easily make use of the
services which will be helpful in satisfying all the needs and wants of the people. Cost
effectiveness sources will allow private companies to provide good sources in less cost. In
addition to this, suitable strategies will be helpful for different parties to work together by
achieving all their goals and objectives.
Sustainable development plan for tourism of India are highly affected by the factors like
slower economic growth, high inflation, wide rich and poor gap, inbound and outbound travel
activities, etc. it is important for the government to adopt all the above given points in order
to develop tourism effectively (Rodgers, 2007).
4.2 Analysing the implication of balancing supply and demand
According to this, it means that the demand of the market should be equal to the
supply. In simple words balancing means when there is demand in accordance with the
supply. It is a point in which the country is able to provide all the requirement according to
the supply. It is only possible when the country is able to understand all the necessities of the
people and accordingly it is able to provide the required supply (Pizam, 2012). The country
should focus on understanding the requirement and accordingly it should be able to fulfil the
supply. In addition to this the country should be able to adopt new technology as it will be
very helpful in satisfy all the required needs and accordingly it will be able to supply to the
people. There are many reasons due to which the country fails to meet the demand. Seasonal
change, when there is seasonal change the country fail in providing the demanded thing on
time.
4.3 Evaluating the moral and ethical issue of enclave tourism
Enclave tourism is referred to the packages which are provided by the different
tourist. This results in use of all the hotel and all the place according to the agencies. All the
norms should be followed by these tourist agencies (Grimwade and Carter, 2000). All the
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term and conditions mentioned on the package should be as per the requirement of the
customer. In case of not fulfilling the criteria which they promised to fulfil then companies
will be liable to break the rules as per the government norms. So the agencies should follow
all the norms or else it is punishable by law.
TASK 5
5.1 Comparison between developing country and emerging destination
To compare the current issues associated with the tourism development in the chosen
destination India and the emerging destination, the three aspects are taken into
considerations:
 Political aspects: Considering the current issues in the existing political scenario of
the country depicts that the unrest in the country deviates the tourism away from the
country whereas in the emergent destination London, the legislative bodies attracts the
tourism and the investments with the favorable rules and regulations.
 Economical aspects: The countrymen in India have the low disposable income which
has the direct impact on the tour planning activities (Page and Connell, 2006). On the
contrary, the UK’s economic condition is stable which has entitled the residence of
UK to higher disposable income which enhances the tourism activities.
 Social aspects: These factors analyses the trends and the demands of people as per the
above description. The tourism demand in UK is much advanced and developed as
compared to India.
5.2 Recommendation for evaluating the future development of tourism in both destination
Following are ways to recommendation which can be followed in order to improve tourism:
They should understand all the need and requirement of the tourist. They should focus on
providing all the necessary thing which the tourist normally require (Ray and McCain, 2009).
Moreover they should fulfil the requirement and according to the demand they should supply
the tourist which their necessities. It will be helpful in improving the tourist with all the
required necessities.
CONCLUSION
From this report, it can be articulated that India is a developing country which has
many opportunities which avail. India should focus on providing their country people proper
education so that they could come up with new idea and could increase the employment level.
Further, private companies should focus on providing all services at low price so that the
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tourist gets benefited and more and more tourist visit.
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REFERENCES
Books and Journals
Comfort, D., 2014. Sustainability in the global hotel industry. International Journal of
Contemporary Hospitality Management. 26(1). pp.5 – 17.
Grimwade, G. and Carter, B., 2000. Managing small heritage sites with interpretation and
Community involvement. International journal of heritage studies. 6. Pp. 33-48.
Hall, J. A. and Clayton, A., 2009. How will climate change impact on the tourism industry?:
Interviews with leading representatives of the travel and tourism industry in Jamaica.
Worldwide Hospitality and Tourism Themes. 1(3). pp.269-273.
Hankinson, G., 2005. Destination brand images: a business tourism perspective. Journal of
Services Marketing. 19(1). pp.24–32.
Jackson, L., 2008. Residents' perceptions of the impacts of special event tourism. Journal of
Place Management and Development. 1 (3). pp.240 – 255.
James, E. S., and Higham, 2007. Critical Issues in Ecotourism: Understanding a Complex
Tourism Phenomenon. Routledge.
Knowles, T., 2002. Food Safety in the Hospitality Industry. Elsevier.
Mehmetoglu, M., 2004. Tourist or traveller? A typological approach. Tourism Review. 59 (3).
pp.33 – 39.
Page, S .J. and Connell, J., 2006. Tourism: A Modern Synthesis. 2nd ed. London: Thomson
Learning.
Pizam, A., 2012. International Encyclopedia of Hospitality Management 2nd edition.
Routledge.
Ray, M. N. and McCain, G., 2009. Guiding tourists to their ancestral homes. International
Journal of Culture, Tourism and Hospitality Research. 3(4). pp.296 – 305.
Ripp, M., Eidenschink, Y. and Milz, C., 2011. Strategies, policies and tools for an integrated
World Heritage management approach: Experiences from the city of Regensburg.
Facilities. 29(7/8). pp.286 – 302.
Rodgers, J., 2007. Avce Travel and Tourism Advanced. Heinemann.
Timothy, J. D. and Nyaupane, P. G., 2009. Cultural Heritage and Tourism in the Developing
World: A Regional Perspective. Routledge.
Online
Sustainability tourism, 2005. Challenges faced by Philippines regarding to sustainability
tourism. [Pdf]. Available Through :<http://dirp3.pids.gov.ph/ris/books/pidsbk05-
tourism.pdf>.[ Accessed on 4th December 2015].
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