(doc) Essay on Sustainable Tourism Development
Added on 2020-06-03
21 Pages6237 Words109 Views
SUSTAINABLE TOURISM DEVELOPMENT1
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................3P 1.1 Deriving benefits from planning tourism development..........................................................3P 1.2 Discussing the benefits and limitations of public and private sector partnership..................4Task 2...............................................................................................................................................5P 2.1 Various levels of planning tourism development and its features..........................................5P 2.2 Importance of Interactive planning in tourism development.................................................7P2.3 Evaluation of various methods available to measure impacts on tourists...............................7P3.1 JUSTIFICATION OF INTRODUCING SUSTAINABLE CONCEPT IN DEVELOPMENT IN POSTER FORM..........................................................................................................................................10P3.2 ANALYSING FACTORS THAT MIGHT HINDER SUSTAINABLE TOURISM INPOSTER FORMAT.......................................................................................................................11P4.1 Evaluation of methods for resolving conflicts of interests....................................................13P4.2 Analysing the outcomes of balance supply...........................................................................13P4.3 Evaluation of ethical and moral issues of enclave tourism...................................................15P5.1 Comparison of current issues with development in tourism.................................................16P5.2 Evaluation with recommendations, future development in tourism......................................18Conclusion.....................................................................................................................................19Reference List:...............................................................................................................................202
Introduction In the starting of 2017, the commencing of celebration to put forth tourism as a primary tool tomake sure that social, international economic and sustainability of environment persists. Theindustry of tourism in the Philippines has been considered a powerful engine for a sustained andstrong growth of economy. Excluding the worthwhile contribution of the economy ofPhilippines, the tourism of the nation also had a major impact on the development of the society.This was deep and broad as it is both capital and labour incentive. Vocational and skilldevelopment are promoted which can be exported and the culture of tourism can be promoted viaa cleaner and safer environment that would benefit not only the tourists but also the totalcommunity altogether. Task 1P 1.1 Deriving benefits from planning tourism developmentStakeholders enjoy direct or indirect benefits from the plans to develop tourism in the country.According to Nellemann et al. (2014, p.78), the list of stakeholders, in relation to tourism,include employees, suppliers, tourists, investors and the local community. In order to achieve thesustainable benefits, the tourism development board of Philippines should involve thestakeholders in this process. Availability of resources: The tourism development planning will help the country to enhancemarketing and tourism support services by providing abundance of assets and resources. Thedestinations will avail enrichment in resource adequacy and quality.Development of economy: With the development of tourism industry in the country, theemployment opportunities will ensure growth and improvement in the standard of living of localpeople. Visitors from all over the world help to generate revenue and this will strengthen theeconomic infrastructure in the country. Competitive edge: Developing plans to improve tourism will help the employees to gain controlover the new market and provide services efficiently. In the opinion of Griggs et al.(2013,p.306), this will also ensure increased resources availability, which will lead to creating acompetitive advantage. Cultural values: Developing tourism will help the people of the country as well as foreigners toexperience the culture and traditions of Philippines. This will strengthen the cultural bondings3
and create respect for the cultural values. Responsibility towards the culture will ensuresustainability in planning for tourism development. Personal growth: With the development of tourism in the country, the people and the localcommunity also gets the opportunity to attain personal growth. The growth in economic andsocial development ensures improved tourism services (including support services). Theproductivity and the performance of the individual is also improves. Integration of market: The integration of world market with national market is important tocreate a competitive edge and to develop the economic conditions. The visitors visiting fromdifferent countries will enhance the revenue generation model of the country. This will help thecountry to develop the destination values and raise its economic values. The stakeholders are directly or indirectly influenced by the decisions taken by Government fortourism development. The authorities taking the decisions must consider the hopes andaspirations of the people and the local community. P 1.2 Discussing the benefits and limitations of public and private sectorpartnership Philippines enjoy beautiful heritage sites and cultural values, which holds the potential togenerate huge revenues and employment opportunities. Manalo (2017, p.45) has commendedthat any country can reach to its potential strength with the help of public and privatepartnerships. The main benefits and limitations of this partnership can be understood as follows:Benefits The Government (having authority and jurisdiction) and the private sector (having huge capital)can combine their efforts to ensure sustainability in tourism development. The collaboration ofthese two sector will help to accomplish integration of the community, growth and developmentof economy and solving legal and ethical issues. The public sector can help in identifying scopefor development and enhancing jurisdiction. On the other hand, private sector can provide strongleadership and develop innovative ideas and techniques to get the desired results. Private sectorholds vast experience of surviving in competitions. The bonding between the private and publicsector can create employment opportunities and boost economic growth and performance. In theview of Bakker and Messerli (2017, p.386), private sector can help the government in managingrisks associated with tourism, with the help of effective risk management strategies. 4
Public sector will keep in check the hunger of maximum use of resources by private sector. Thepartnership will develop dynamic strategies to win over the market. The combined effort ofpublic and private sector in the planning process will also improve the quality of informationused in decision-making process. LimitationsAlong with benefits, the partnership faces certain disadvantages too, such as profit motive,resource distribution and responsibilities allocation. The private sector works with the intentionto generate maximum profit, unlike public sector. Public sector works for the benefit of thepeople and the community. The partnership may face difficulties while distributing resources.This will interrupt the flow of planning for tourism development. Because of the diversestructure of authorities, the partnership may face hindrances in the decision-making process.There may be differences of ideas, opinions, work culture and strategies, which may affect thedynamics of the partnership. Task 2 P 2.1 Various levels of planning tourism development and its featuresThe planning for tourism development can be categorized in four levels. These levels supporteach other and are interrelated. International level: This level comprises of visitors from different countries and flow of tourprogramming. At this level, a developed destination all over the world inspires to developattractive destinations in the country. Philippines aim to develop marketing strategies andpromotional programs to match the international standards. National level: The main feature of planning tourism development at this level is governing theimplication of legislation and policies. The objectives at this level are achieved with the help ofplanning done for short and long-term objectives. Destinations are developed to increasemobility of the visitors from one place to another. 5
Figure 1: Different levels of planning tourism development(Source: Borges et al., p.54)Regional level: At this level, destination attractions are developed with the help of differentpolicies and innovative techniques. In order to promote tourism services at regional level,support services such as, transportation facilities and locations are improved. The main featuresare accommodation at this level. The national policies and procedures are subdivided intoregional levels.Sub-regional level: In order to apply the policies and procedures easily and effectively, thefeatures at this level is diversified. Plans are developed for each situations and sub-regional levelinformation are used for developing strategies. Roadmaps are prepared for the destinations at thislevel to improve surveillance. The development authorities make strategies for each level of planning to develop tourism.These four levels support each other and coordination among these levels is necessary toproperly implement the development plan. The overall information collected from these levelsneeds to be rearranged and analyzed properly. This will help in the decision-making process ineach level. The appropriate authorities must be delegated roles and responsibilities for each levelto determine the overall impact of planning. 6
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