SUSTAINABLE TOURISM DEVELOPMENT
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Added on 2020-01-28
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Understanding the techniques of planning in the tourism industry: 3 1.1 Benefits of stakeholders from the tourism development planning: 3 1.2 Several advantages and disadvantages of private-public partnership: 4 Task 2: 6 2. Analyse various approaches of tourism development planning: 6 2.1 Understanding the features and levels of tourism planning: 6 2.2 Analysing the importance of interactive planning processes: 7 2.3 Evaluating various techniques to understand the impact of tourists: 8 Environmental: 8 Task 3: (Refer to Poster and Leaflet) 9
SUSTAINABLE TOURISM DEVELOPMENT
Added on 2020-01-28
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SUSTAINABLE TOURISM DEVELOPMENTStudent’s name:Student’s ID:Professor’s name:1
Table of ContentsIntroduction:....................................................................................................................................3Task 1:.............................................................................................................................................31. Understanding the techniques of planning in the tourism industry:............................................31.1 Benefits of stakeholders from the tourism development planning:...........................................31.2 Several advantages and disadvantages of private-public partnership:......................................4Task 2:.............................................................................................................................................62. Analyse various approaches of tourism development planning:.................................................62.1 Understanding the features and levels of tourism planning:.....................................................62.2 Analysing the importance of interactive planning processes:...................................................72.3 Evaluating various techniques to understand the impact of tourists:........................................8Environmental:................................................................................................................................8Task 3: (Refer to Poster and Leaflet)...............................................................................................9Make out the importance for planning of sustainable tourism........................................................9Task 4 Available issues in promotion and development of tourism................................................94.2 Balance between supply and demand......................................................................................104.3 Moral and ethical issues in tourism.........................................................................................11Task 5 Different prospects of tourism in developing and emerging countries..............................115.1 Tourism in developing country................................................................................................125.2 Magazine Article.....................................................................................................................13Conclusion:....................................................................................................................................15Reference List................................................................................................................................162
Introduction:Tourism is a significant sector which contributes to the economy of a country. It is also a goodway for the travellers to spend their free time. Travelling also enriches people and expands thehorizons of the tourists. In the Philippines, the tourism industry is very important because itprovides job opportunities to the common people. Therefore, the country understood that newtechniques and approaches should be taken to make the tourism industry stronger. The main aimof the study is to get an idea about various approaches, which are taken to develop tourismplanning, issues related to the tourism sector, sustainable tourism and the effects of tourism onthe society and economy of a country. Task 1: 1. Understanding the techniques of planning in the tourism industry:Proper planning of the tourism industry is important because it develops the standard, efficiencyand effectiveness of the marketing process. 1.1 Benefits of stakeholders from the tourism development planning: Philippines is a South-east Asian country which is known for its beautiful mountains, beaches,islands and rainforest. Tourism is one of the most significant sectors of the country because ithelps develop the economy of the country. It consists of 7,641 islands which are known for theirrich cultural and historical heritage (Chen, 2015, p.230). The tourism sector of Philippinesprovides employment opportunities to the public. Therefore, in the year of 2015, 4.99 millionpeople from the country were employed in the tourism industry. In the same year, PresidentGloria Macapagal-Arroyo tried to make the image of the tourism industry better by visiting somespecific tourist attractions of Philippines. At the time of her visit to the Tubbataha Reef ofPhilippines, some of her photographs were taken. She was smiling in her diving desk when shetouched a few coral branches. Some people praised the President because she took the effort toboost the tourism industry of the country. However, in Philippines, the tourism sector is rapidlyflourishing and it is strengthening the economy of the country. Different types of approacheshave an impact on the local people, the costs and benefits of the stakeholders. Stakeholders referto a group of people which have the power to affect or to be affected by a tourism industry.3
There are mainly four types of stakeholders such as government, managers, employees and thetourists.Government:The government of Philippines recently understood the importance of tourism industry in thecountry. The government tries to promote the tourism sector because tourism helps develop theeconomy of the country. In 2015, a total number of 5,360,682 tourists visited the country and thegovernment of Philippines received approx. P228 billion pesos from the travellers (Imranet al.2014, p.291). Managers:Managers of the tourism organisations try to introduce innovative ideas, some useful services,and facilities to attract the foreign tourists. This technique helps them create a good reputation ofthe organisations and make them popular. Employees:The growth of tourism sector in a country ensures job opportunities. It is very important forPhilippines because many people live in rural areas. The employees of the organisations also getto know about the significance of tourism sector. As they frequently interact with the tourists, itdevelops their communication and social skills, listening skills and decision-making skills. Tourists:Foreign tourists from various countries come to Philippines and enjoy the views of beautifulsceneries, islands, mountains and beaches. The experience of travelling provides them with anopportunity to know about the culture and history of the country. They also get a chance tocommunicate with the citizens of Philippines. Thus, they get an idea about the traditions,customs, ethics, rituals, mentality and behaviour of common people. Open minded and acceptingtravellers understand the value of cross-cultural communication and they learn a lot from thecultural exchange. Tourism organisations are also part of the stakeholders in tourism. 1.2 Several advantages and disadvantages of private-public partnership:Private and public partnerships are unions of the private and public sectors. It includes theinvention of various areas, which are traditionally parts of the private sector. But the process4
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