This report explores the importance of stakeholders in sustainable tourism development, discusses benefits for stakeholders, analyzes planning stages, and evaluates methods to measure tourist impact and resolve conflicts.
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SUSTAINABLE TOURISM DEVELOPMENT
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INTRODUCTION Tourism development is really needed to earn the competitive advantage or benefit for any countryorstate’seconomicgrowth,growthofsociety&globalpositioningwiththe development of that country. This report helps to know the importance of stakeholders in development and planning terms in sector of tourism of the country or state. This also gives knowledgeabout positive and negativeside of private& public partnership for tourism development. This study is designed to know the features of different tourism level of any country along with the evaluation of interactive planning significance in tourism sector. Various techniques are also used to understand the impact of visitors on destination community with the techniques of conflict resolving that can be occurred. This study focuses on the latest issue of development of tourism and also provides suggestions for the future benefits in planning and development of tourism. To fulfill the purpose of this study or to make understanding Qatar is selected as country. 1
PART 1 1.1 Identification of stakeholders and discussion on benefits for stakeholders from planning of tourism development for Qatar Concept of sustainable tourism Sustainable enhancement of tourism is an activity where the present needs of tourists are met keeping the resources safe for future needs also. The concept of sustainable tourism is becoming popular now days. This can be only done through maintenanceofpresentdestinationsandutilizingthe resources carefully. The stakeholders of tourism decide the waytosuccessfullyimplementtheplanofsustainable development of tourism. The tourists are necessary for the achievement of goals relating to sustainable development of Qatar. Figure1: Stakeholders in tourism Identification of stakeholders The stakeholders may be employees, managers, investors,government,employeesofthe organization, private companies as well as public companies,touristsetc.Customersarecritical stakeholders for business to grow and sustain. Customershaveexpectationforlowprice, attractive destinations and high quality experience from organizations. At other side, employees are seeking for more flexible and opportunity driven workplaces for their capital and other benefits. Organizationsandinvestorsintourismhave demands for maximization of profitability in a short time. Sustainable tourism has to consider the integrationofstakeholderswithsharingof benefits in adequate manner. Benefits from sustainable tourism planningCommunity:ThesocietyofQataremphasizes 2
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Thesustainabletourismalsohelpsinprovidingbetter returnsinsocial,economicalandenvironmentalterms. Sustainability is beneficial for present as well as future and helps to maintain the resources to meet the needs of future. Benefits for stakeholders Tourist as customer:The planning of sustainable tourism emphasizes on the facilities which are essential for every tourist. If a visitor has good experience in a country he visits it again. When a tourist visit a country he requires some basicamenitieslikegoodfood,bettercommunication, transportation facilities, healthy weather etc. if he is devoid of such basic things, then he does not get a good experience. Also the attitude of natives of the country plays a very importantroleinmakingacountryagoodtourist destination. more on natural environment resources so it is alsoadvantageousforit.Sustainabletourism brings about lot of employment in every country thereforebeingadevelopingcountryitis beneficialforQatartoplanforsustainable tourism. Employees: Tourism being a wide sector provides goodsalariesandwagestoemployeesand workers. Tourism is a growing industry and is gaining importance now days. Therefore,itis necessary for each and every nation to look upon the tourism carefully. The creation of employment and increased salaries and wages therefore brings better return on investment to the stakeholders. Sustainable tourism is better for Qatar because it also helps in development of the country. Investors:Itcanincreasethelongterm profitabilityofdifferentbusinessesand organizationofQatar.Itmayalsoresultin coordination and cooperation among the private andpublicsectorswithintheQatartourism industry.Thiscanresultintheoverall development of Qatar and the quality of living of people in Qatar. The growth rate of Qatar can also increase through tourism and its proper planning. 1.2 Discussion on advantages and disadvantage of public/private tourism planning partnerships drawing on a current example Planning ofprivate orpublic tourism refers toFinancial benefits: This can save the finance of the 3
connection between private and public industries to achieve the desired goals of sustainability. It is used for developing a particular sector. Hence, in case of this country also planning of private and public tourism shows a key role for the all round development in tourism. Advantages Supporttocommunityforbetterment:The sustainable development of Qatar is dependent on public and private sector planning of tourism of Qatar.Thisalsohelpsinachievingsocial, economicandenvironmentalgoals.Ithelpsin creation of jobs, reduction in crime, increase in wages of labor and protection of natural resources of the country. These can also result in improving the living standard of people of the country, overall GDP also increases. Effective use of resources: Along with this, the planningofpublicandprivatesectortourism emphasizesonefficientuseofresourceslike culture, heritage, infrastructure, natural resources, man-maderesourcesetc.Theplanningof public/privatesectortourismalsofocuseson developmentofpoliciesoftourismwhichare beneficial for the whole tourism sector. With the coordination of private/public sector the projects of tourism can be completed with faster pace and can also result in efficient use of resources and cost effectiveness. country and result in monetary benefits for Qatar. Qatar is a developing country therefore tourism planning of the country should be done wisely. Eachandeverycountryshouldfocusonits sustainable development as this concept is much useful now to preserve the resources for future. The resources can be man, material, money etc. all the resourceskeepsagreatvalueintheoverall country’sdevelopment.Thescarcityofany resourcescanleadtofailureofthetourism industry. A good tourism is one that meets the demands of the tourists. Disadvantages Chances of conflicts: Also with the benefits, there are some disadvantages of sustainable tourism of Qatar.Suchpartnershipplanningincreasesthe chances of risk and the sensitivity of stakeholders towards it. Therefore, this public/private tourism planning partnership project can result is various problems relating to maintenance of relationship among different private and public industries. Financial risk: This can also result in increased financial risks for Qatar. The coordination of both publicandprivatesectormayrequiremore resources which may lead to lack of resources for the tourism industry of the country. Qatar can lead to the path of development through tourism. 4
TASK 2 2.1 Analyses of the features of Tourism Development planning at different levels. Planning of development in tourism is done at various levels. The reason behind doing such planning is to achieve some specific goals of tourism of certain area. In case of Qatar tourism planning can help in fulfillment of objectives of sustainable tourism. The major goals for the planning of tourism for any country can be increasing the satisfaction of visitors, economic development, social development and sustainable development in Qatar, optimum utilization of resources of the country, integration of different communities of society, etc. The planning of development of tourism is divided into international, national, regional and sub regional level plans. Described the following are the features of different levels of plan - 1. International level Planning of Qatar tourism at international level means setting up of its tourism at the global level. It should therefore improve its transportation facilities. It should focus on its travel and tour programs and policies. Also it should try to attract more and more international tourists. For this it has to improvise its facilities provided to the tourists. The contemporary development of the country is also necessary. It is one of the major factors to be looked upon. Tourism program and policies should be such that promote tourism and focus more on the needs of the tourists. ThestakeholdersofQatartourismshouldalsomakemorecontributiontowardstourism development of the country. 2. National level On national level, department of tourism focuses on the tourism policies for the country. They should develop such plans that connect major routes of the country and its main regions. The development legislation of tourism, structure of organization and policies of investment of this country should also be regarded as relevant stage in planning of tourism at national level. 3. Regional level At the regional level Qatar’s planning of tourism is done regarding framing regional policies, different types of attractive location, transportation network, education at regional level and 5
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framing marketing strategies for the development of tourism. There are different regions in every country and planning for every region is important. This level of planning is also very important for Qatar. 4. Sub-regional level There are various sub regions under every region and therefore as the planning of region is important, the planning of sub regions is also important. At this stage planning is done for the sub regional level. It emphasizes on different situations of different sub regions. Qatar also has different sub regions under every region. It emphasizes on the attractive features of every sub region, providing all the facilities to the tourists visiting these areas like transportation, food, accommodation, communication etc. The above discussed levels are the different levels for the planning of tourism. The focus should be made on all of them equally. All the levels are equal and important for tourism planning and development. Every country may have increased tourism for any of the level so focus should be made equally on all of them 2.2 significance of interactive planning systems and processes in tourism developments We can say interactive planning is a procedure which helps in promoting the participation in boththedevelopmentanddesignofdesirablefutureinthatparticularindustry.Thus development in sector of tourism in Qatar makes this country able to achieve the desirable future of sustainable development without any more waiting. In tourism of this country, interactive planning systems and processes provides large number of benefits to different stakeholders.It alsoincreasestheopportunityofcommunicationinbetweenstakeholdersthathelpsin understand the entire concept, goals and objectives of tourism in efficient manner.Planningof interactive of system include resource plan that consist of different information of needed, availability and shortage in resources for sustainable tourism of the country. That is why planning in interactive manner helps in sustainable use of resources which are natural and environmental of the country. Planning in this manner also focus on safety of tourist. Process in interactive planning includes various phases which are interconnected, that help in improvement of sustainable tourism in Qatar. 6
The process of interactive planning includes importance of planning of tourism with market orientation, making available the right product to the consumer. A good approach to the consumer provides facilities and attractions, and services are helping to fulfill the demand and expectations with no negative impact on environment and loss in social & cultural honesty in the regions of tourist places. 2.3 evaluate different methods available to measure tourist impact. There are various ways that help in measure the marked effect of tourist in different areas of Qatar: Cambridge Economic Impact Technique This is tool in industry that gives power to measure the influence of tourist on the country. Its main focus is on the economic impacts of the tourism in Qatar. It is kind of spread sheet model that helps to produce the judgement from current country’s domestic and local information of level of tourism in the country. From the information, it translates the amount or quantity of visit into terms of economy that helps to estimate the amount of money tourist spends on average on single trip. by tourists on their average spend per trip. It helps to find out the effect of spending done by tourist in various industries and organizations of the Qatar which in turn changes in jibs and business turnovers. Etc. Environmental impact studies Lot of researcher did studies on the impact of tourism on environment of the Qatar. These researches are very useful to measure the effect of visitors on environment of the country. This will help to study about the resources which are available for sustainable tourism in country. Also there are certain policies made for environmental benefits helps to determine the effect on tourism on environment of this country. Social impact studies Social impact study’s review is the most significant techniques to determine impact of social on tourists in the country. There are indirect and direct impacts of tourism on the quality of local community life. In addition, there are various secondary sources and primary to evaluate the 7
tourism social impacts on Qatar. Sector of tourism has possible for influencing the norms, culture and religion of the Qatar in negative and positive. Survey, questionnaire or literature reviews are the techniques for measuring the tourist’s social impact on Qatar. PART 3 3.1 Justify the introduction of the concept of sustainability in tourism development Sustainability in tourism development It can be described as a procedure that helps in meeting the needs or requirements of the tourists along with the various advanced and increased opportunities to survive in future with the protection. Qatar is very beautiful country with enriched resources in nature and culture so its tourism needs to take controlling action towards the socio culture values demolition along with to give support to the local communities in terms of employment and development so sustainable tourism can be developed. 8
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PART 4 4.1 evaluate methods of resolving a conflict of interests to ensure the future wellbeing of a developing tourism destination There are various types of disagreements in the sustainable tourism of the country which have negative effect in future of the destination. Main topics of discussion are risen among planner, tour operator, tourist, government, developer and local community etc. Most of the problems occur because of difference in tourist culture and community living locally. Islamic religion is followed by Qatar but on the other hand tourist came from different country belong other religion so, difference in the standard, pattern belief system here creates tough situations. So there is a standard process to resolve these types of problems in which third party or company helps to make involvement to make communication between tourist and community living there locally and giving the solutions which are acceptable to both the parties.Also there are certain policies of Qatar government which sometimes makes tough situations for tourists to pay the tax. These conflicts and problems can be resolved by using the step by step process of conflicts resolution in which reasons of impacts of the problems and conflicts are identified by court of local government of the country. Legal authority helps to make solution of conflicts with consideration of all rules and regulation. Like that, there are various situations where suitable communication, discussion and meetings can help in resolving these issues between different stakeholders of tourism of Qatar. All these techniques help to keep a good image of Qatar in travel in tourism industry for visitiors.. 4.2 analyze the implications of balancing supply and demand In tourism sector, supply and demands are very important to keep balance. Meaning of supply is to provide the needed goods or services to customers in effective manner and time. In Qatar, the law of tourism tells that the amount of service from the seller will rise due to rise in prices at destinations and tourism services. From this we can describe the supply in tourism as the process to market assets, services and products to be enjoyed or purchased by the visitors and also used in journeys of the tourists. The supply of the services and products in tourism of Qatar is based on the balance use of demand and supply law. With the construction of parks, ski-slopes, museums etc also balance supply services in the country. Images and quotes also used by country 16
or state to describe market and promote that destination to encourage visitors to visit there. While the term demand means the number of product or services a market is expecting to be consumed Making the balance between supply and demand can in Qatar tourism make the benefit if the country. Supply and demand balancing is very important for sustainable development of Qatar tourism. There are different kinds of techniques by which supply and demand balancing can be managed. In tourism industry there are various factors that directly impact on the supply and demand management like imposition of limits. Various factors which have directly affect on the management of supply and demand of tourism industry such as pressure on finite resources or imposition of limits. The most appropriate demand estimation and development of strategies and planning help for managing the demand and supply in more effective manner. By considering these types of factors it will help for improving the coordination and planning among the external and internal environment of tourism sector of Qatar. Delphi techniques are the best technique for forecasting the customer future demand regarding tourism sector of Qatar. After this supply forecasting of the services and its high quality can also be managed with the optimum utilization of the existing resources of Qatar. 4.3 evaluate the moral and ethical issues of enclave tourism Activity of enclave tourism can be undertaken over the small geographical area for satisfying the visitors along with the intentions which they carry above the place. Enclave tourism is a type of activity which can be undertaken by the government for satisfying the visitors that carry limited resources or small plan to spend extra time. Qatar coastal areas are majorly considered in this enclavetourismtoequipwiththemostsufficienttransportutilitiesoraccommodation. Competition level is quite high due to the high saturated market. Various types of moral and ethical issues which are related to the enclave tourism like visitors health safety, emotional issues, stress, lack of transportation, problems and inappropriate services which are related to the safety and health. It is developing country which means that it provides various services are still not developed. Services which are inappropriate created in the above discussion related to the ethics and morals issues which put negative impact on the sustainable 17
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tourism development. Qatar needs to focus on the CSR (Corporate social responsibilities) for their stakeholders. Qatar and its local communities will not get affected due to the restrictions in the business and accessibility which used to dominate that are the areas to motive the profit maximization. License sanctioningcan be done unethicallythrough the localauthoritiesto expand the buildings. In Qatar, culture values are also hampered because of the transitional culture which being to import in the other countries. Some activities which are illegal or unethical like prostitution or labour can also increase because of the excess demand of tourism. Damage of environmentbecauseof deforestationcanalsocreateseriousdamageof environmentof ecological in Qatar. PART 5 5.1Comparecurrent issues associated with tourism development and selected emerging tourist destination There are so many issues which are connected with the tourism development and tourist demandsandprioritiesinregardtochoosingdestination.Thesocial,economicand environmental issues include many problems and crises which affect the tourism in the country. The social issues have impact on the life of tourists and local citizens which is not good for flourishing the tourism industry in Qatar. The major issues are discussed further: Social issues:the social issues include all kind of issues connected to the social life of an individual and society.The issues in society like social changes, criminal acts, rate, gambling, commercialization, globalization, value changes and lack of moral behaviour are essential for the tourism development. Social changes in the local people’s life and their life styles have an impact on the tourism as the local community plays an important role in attending tourist. Government of Qatar is making policies to reduce the crime rate and increase security for the tourist and visitors coming from different countries for different time period. The policies are effective and safe as they help tourist at many levels. 18
Gambling and smuggling is very low in Qatar as it has lesser population and government have right laws for the smugglers and gamblers. But the low education in citizens is causing such problems which can be secured by the increase in education plan for the local children and people. The major problem in Qatar is commercialization of goods and products as there are no proper plans for commercial promotion of art, culture, pottery, etc. the tourism industry can take this issue in own hand and solve this by advertisement and promotion through many different medium. The major part of local community in Qatar are Muslims or from Islamic religion which believe in the moral behaviour and morality. The behaviour of the local citizens towards tourist is very comforting and is not an issue to be mentioned or worry about. Economic issues:instability of the economy of the Qatar and changes in economic position around the world in another major issue which is a hurdle in path of development of tourism in Qatar. Management of Tourism has to face taxation problem, economic leakage and poor economic policies along with unemployment problems. The less available employees and poor education system can be resolved by the training and development programs provided to the most preferable candidates. But the economic crises are hard to be solved and changed so proper plans should be made for achievement of goals and objectives of organization along with visitor satisfaction. Environmental issues:the poor management of natural and manmade resources in Qatar by the tourism industry is causing problems. They are proving to be unable to preserve the natural resources such as national parks, rivers, landscapes and fossils. The tourism management is also not focusing on the damages done to drainage and irrigation along with the improper utilization of the nature. 5.2 Recommendations for future developments of tourisms in destination places The development of tourism in upcoming time is performed with the help of certain policies and practices applied by the tourism management and government of the place. There are several 19
issues which can be resolved through different utilization methods for the conservation of nature and manmade resources. There are several strategic plans can be made and used by the government. The government of Qatar has to provide proper policies in regard with economic issues such as taxation, exchange rate and employment for the upliftment of local citizens and tourism business. They can help tourist with policies of low tax and proper currency exchange systems. The tourism management should improve their relations with stakeholders and provide them with plans and proper contracts which mention their demands and needs and ways of fulfilling them. The sustainable plans can be performed and used for the absolute growth of tourism in Qatar. The strategies are made to convince the visitors and gain their trust in order to satisfy them and increase the success of business. They should build strong relations with stakeholders and maintain it to reduce the negative issues in tourism. The resolution of social, environmental and economic issues will impact the popularity of the culture and art of the place. The commercialization of the tourist destinations and culture can easily spread the knowledge about the local culture along with the heritage of the place. The education is another tool for the increase in any business as communication with the tourist can be made effective and impress them with proper knowledge of own culture, art and architecture. Recruitment of local citizens also can help for the development of tourism industry along with their own development. This will lead to employment for them and well defined life style as they can also uplift their standards of living. CONCLUSION The above report on the sustainable development of Qatar tourism performed by the department of tourism and government has their focus on the development of society, environment and economy. There are several social, economic and environmental issues such as crime rate, education, tax, currency exchange, wastage, pollution, etc. which come in path of sustainable development.Allthesefactorsaffectthebusinessandpromotionofthetourism.The 20
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commercialization and globalization are also major factors which are faced by the management as they affect the priorities of tourists and reduce their footfall in the country. The proper relations maintained with the stakeholders are favorable for the tourism along with the policies made by the government for the utilization of demands and needs of visitors and investors in the organization. 21