Tourism Development in Malta [pic] INTRODUCTION 3 PART 13 1. Tourism Destinations 3 2. Sustainability 4 3. Tourism development in Malta 4 4. Sustainable tourism development

SUSTAINABLE TOURISM
DEVELOPMENT
Malta

Table of Contents
INTRODUCTION.....................................................................................................................................3
PART 1.......................................................................................................................................................3
1. Malta Tourist destinations.................................................................................................................3
2. Sustainability in context of Malta.....................................................................................................4
3. Barriers which are creating a hurdle to achieve sustainability..........................................................4
4. Features of tourism development planning.......................................................................................5
PART 2.......................................................................................................................................................6
5.............................................................................................................................................................6
6.............................................................................................................................................................8
7. stages of sustainability planning......................................................................................................10
PART 3.....................................................................................................................................................11
8. Data analysis....................................................................................................................................11
Supply and demand.............................................................................................................................12
9. Enclave tourism benefits and disadvantages...................................................................................15
10.........................................................................................................................................................16
FIVE-YEAR PLAN FOR RECOMMENDATIONS TO ALLEVIATE THE HINDRANCES...............17
CONCLUSION........................................................................................................................................18
REFLECTION.........................................................................................................................................18
APPENDIX B......................................................................................................................................19
APPENDIX A......................................................................................................................................20
REFERENCES.........................................................................................................................................21

INTRODUCTION
Tourism plays a vital role in the economic growth and development of a nation. All countries
are continuously developing their tourism areas for higher revenue generation and growth. The present
project report focuses on tourism in Malta. The report will include a description of financial and non-
financial information regarding tourism in Malta. By considering this information, recommendations
will be provided for the future perspective.
PART 1
1. Malta Tourist destinations
Malta is Southern European island country that comprises of archipelago in the Mediterranean
Sea. There are numerous features in Malta such as rich history, culture and aquatic activities that
enhance tourism in the country (Briguglio, 2008). It has been observed that there has been an increase
in number of visitors.
The following data analysis given below shows the consistent increase in number of visitors
from 2011 to 2013.
Destination 2011 2012 2013
Malta 1415000 1443000 1582000
Table 1: Tourism statistics of Malta
1415000
1443000
1582000
Malta
2011
2012
2013

(Source: International tourism, number of arrivals, 2015)
Therefore, it can be said that by looking at the above statistics the number of visitors over the
year were not more than 3 million. It is clear from above chart that, there is a constant increase in
number of tourist. It has increased from 1.4 million in the year 2011 to 1.5 million in 2013.
2. Sustainability in context of Malta
Sustainable tourism simply means that tourism sector which takes into consideration current
and future economic, social and environmental impact and further address needs of its visitors,
environment and host communities. Therefore, sustainability for tourist sports such as Malta means
maintaining a balance between profitability and CSR (Corporate Social Responsibility) activities.
Thus, for Malta sustainable tourism comprise of:
 Taking into consideration all the necessary environmental resources and making efficient
utilization of those resources which act as a key factor in the tourism development.
 Malta local authorities are making arrangements for necessary ecological processes and
assisting in preserving natural heritage and biodiversity.
 Tourism industries are adhering in giving respect to socio-cultural legitimacy of host
communities and are making practices to preserve and develop Malta' culture and its traditional
values.
 Further, to make the tourism more sustainable, complete assurance is made which is viable and
long term economic operations, and delivers socio-economic benefits to the stakeholders.
However, for making a successful sustainable tourism it is the necessity to make the informed
participation of all the relevant associated stakeholders along with their political leadership to make
sure that wide participation can be generated. Also, it is required to make arrangements for continuous
monitoring of impacts, initiating essential preventive and corrective methods whenever necessary.
3. Barriers which are creating a hurdle to achieve sustainability
Looking at the current scenario and past records it can be said that government primary focus is
on economic growth due to which social and environmental concerns are not considered in an efficient
manner (Hoti, McAleer and Shareef, 2007). Further, there are no suitable procedures to confirm the
green battle. Policies implemented by regulatory authorities are in their initial stage due to which they
are not efficient. The unsustainable waste administration is also the major environmental issue in
Maltese Island. Here are a few significant obstacles to effective integration of sustainable tourism
practices.
Therefore, some of the barriers which are affecting in achieving sustainable tourism are:
 Economic Importance over Ozone-friendly Distresses- There are no procedures to confirm that

green battle compelled and was a deficiency of protection and defence of the surroundings and
more on growing travel figures.
 Firm and liquid garbage management- Waste management is a stand out amongst the trickiest
environmental issue in the Maltese Islands. A recent effort to channel this waste to quarries for
recycling or for the restoration of the pits themselves has been unsuccessful (Malta National
Report to the World Summit on Sustainable Development, 2002).
 Unsustainable waste administration: Another barrier which hinders in attaining sustainability is
related with unnecessary accumulation of sustainable waste. Therefore, the effective procedures
should be developed to minimise such accumulation.
 Social Barriers: Increase in number of population paired with unsustainable consumption and
production pattern are the toughest challenges in achieving sustainable development.
 Political barriers: The country is lacking in economic, social and environmental preservation
policies and projects act as a major hindrance in successful implementation of sustainable
development (Siew, 2015)
4. Features of tourism development planning
Private sectors or privately owned companies have main focus on increasing revenues and
profits for the company. They are certainly least concerned with the sustainable planning and tourism
development. But, in order to increase profits and expand its market, such tourism companies are
promoted by Malta Tourism Authority (MTA). They are planning to develop heritage and culture to
increase visitors in the nation (Leask and Fyall, 2006). They have also increased the CSR activities
which help them to enhance their socio-economic ratio. In this way, they are getting benefit of
increasing revenues for their company.
On the contrary, some of the government owned corporate bodies or public limited companies
in Malta has grouped along with Ministry of Tourism Culture and Environment (MTCE) and had
formed a portfolio for tourism for better development. With this policy, they can consider all vital
aspects in their planning procedure. Similarly, for active development, they are associated with global
bodies. With their support, they can enhance their resources for efficient management of cultural
occasions. Another feature of public company in tourism development planning is role of Malta
Environment and Planning Authority (MEPA) national agency for land use planning and environmental
regulation in Malta and Gozo. MEPA is in charge of Directives choices and Procedures under the EU
Environmental Aquis. In addition to this, Heritage Malta is the national agency which is in charge of all
museums, preservation practice and cultural heritage.

Therefore, certain NGO that is non government organisations are also working towards
providing tourism development planning. These NGO's are helping government bodies in enhancing
the standards for responsible tourism. They are also providing aid to government, private sectors and
communities in implementing monitoring and evaluating responsible tourism. Furthermore, non
government firms attract funding from donor agencies to develop specific community based tourism
projects. These firms also helped the government agencies in conducting tourism and environmental
awareness programmes among communities and tourism industries at large.
PART 2
5.
Stakeholders can be definite as the individuals or bodies who are affected by the operations of
industry. The shareholder notion is created by Freeman (1984). This thought has grown by Donaldson
and Preston (1991) who suggested” the organization should consider a broad range of influences when
developing its strategy.” What are more prior speculations of the firm do not believe the majority of the
gatherings that impact hierarchical exercises (Memoire Online, 2015).
There are some stakeholders that are interested in and influence tourism management and
activity in Malta. Namely government and its regional representatives, small, medium and large
tourism businesses (i.e. hotels, restaurants, cafes, etc...). Transportation companies (sea, air and land),
environmental bodies, non-governmental organizations, official Maltese Tourism Authority, tour
operators, employees in the tourism industry and tourists (Bell and Morse, 2013).
Primary stakeholders of Malta tourism is as follows:
1. Government
2. Regulatory authorities
3. Commercial entities
4. International and Domestic Tourists
Stakeholders Needs
Government They are interested in tourism to make the
improvement in economic situations and to increase
the national revenue. If they included in planning
then they will be benefited with increase in national
revenues.
Regulatory authorities To protect the surrounding environment of Malta,
these bodies monitor the tourism activities