Sustainable Tourism Environment and Industry in India

This report discusses the principles of sustainable development, stakeholders involved in decision making, environmental factors contributing to sustainability, and motivating factors for tourism products in India.

Tourism Environment
And Industry

Table of Contents
Introduction......................................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Introduction
Tourism environment plays a very important role in tourism industry as it provides positive
image to the tourism industry with the preservation and conservation of resources. There are
number of factors by which tourism industry affects the environment. Tourism environment
defined as the travel destinations where sustainability, flora, fauna and the cultural heritage are
the main attractions. There is need to be enhance tourism environment that enhance
sustainability with that it provides responsible ecotourism which involves cultural integrity of the
local people (Fennell,and Cooper, 2020). There is major pressure of enhance tourism in terms of
decreasing pollutions, decreasing soil erosion, no loss of natural habitat and many more. The
report is being in the context of India. The aim of this report is to principle of sustainable
development, discussion on the stake holders that involved in decision making process in
sustainable tourism destinations, environmental factors that contributing in sustainability
development of India and micro environment motivating factors that enhances the demand of
tourism products.
TASK
Sustainable tourism is the path of tourism that meets the deeds and wants of the tourists ,
tourism industry and the community which is hosting without making any compromising the
capability of future generations in order to meet our own needs. India are leading its way to make
the tourism sustainability through application of different principles (Font and Lynes, 2020). In
order to bring sustainability in tourism India implement principles of conservation of ecosystem
which stats that the aim of sustainability is to conserve our planet and make the ecological
system durable which not only preserve the aquatic ecosystem but also preserve the territorial
ecosystem. The principle of development of society which is implemented by the India states
that sustainability of the particular society depends on the presence of the healthy residence of
the people, employment and the quality education of the people, good health service and

balanced and maintained diet. If these components are present in the society then society become
more balanced in terms of health of the people and the environment. It creates positive attitude
of people in respect to nature and other living beings. The another principle which is
implemented by the country is conservation of biodiversity which states that it is very much
essential to protect all the living beings in the world. There is a need to understand the need to
conserve natural resources in terms to protect living beings. India conducted national and
international programs which conduct the programs on conservation of biodiversity. The
country also involves another principle which said that there is huge need to control population
in order to utilize the limited means of resources that is present on the earth. Because of the
growth in the populations human needs increases such as requirement of food. Shelter and
clothes which is creating pressure on the resources available. This all population management is
very crucial in maintaining balance in environment as well as in sustainability. The another
principles is people participation and conservation of cultural heritage which not only enhances
the tourism in the India but also enhance beauty of the place. Making local people aware about
the advantage and disadvantage of sustainability prepares them to maintain it personally and a
joint efforts by each and every individual in the country translate plan to action more easily.
Whereas conservation of cultural heritage conserves the customs, traditions, religious places and
different cultural aspects of the country(Higgin , 2020). If a country have diverse culture and
great contribution of the locals then the heritage sites can be protected more easily and this
development also enhances the tourism in country.
In the development of the tourism stakeholders plays a major role in it as they evaluate all
the social and traditional activities of different countries and then implement plans that enhances
sustainability in country. There are multiple stakeholders that involves in the process of decision
making such as tourists, entrepreneurs, the government of the country, local communities,
residents and the most important the organisations which are providing tourists based goods and
services(Nyanjom, Boxall and Slaven, 2018). India is the country having population around 6
lakh and having 185 islands. The country is build with great infrastructure and connectivity
which provide quality services to the tourists these service can be implemented through the
evaluation of major aspects by the different stakeholders in the country. As stakeholders helps in
coordinating and balancing things in accordance to the relevant parties. In India stakeholders

such as government becomes major suppliers of the foreign exchange in order to maintain the
availability of resources in the country. The quality of the environment is the crucial part of the
tourism sector which can be manage through different policies provided by the government of
the India and maintained by the local people or the communities. Through the in-depth analysis
of the India by the it is evaluated by the government, local communities and the businesses that
provides goods and services to the tourist that the country need to protect their resources and
there is need to implement some guidelines in order protect resources. The main role of the
stakeholders in tourism industry is to undertake planning and other operational activities which
benefit the environment of the country as well as also works for tourists also. The stakeholders
belongs to private and public sector collects information form other countries and their
experiences and then they put their hand in implementing principles and values in developing
business tourism.
There are different approaches which is impacting the sustainability of India. These factors
brings some positive aspects and some negative impacts on the sustainability in tourism . The
factors include economic factors which make contribution in terms of different interest rates such
as exchange currency rates , inflation, taxes. Having recession or inflation in the country
contribute negatively on maintaining substantiality in tourism. Macro environmental factors
refer to the set of conditions that exist in complete sector or region. This not only reflects a
country's economic behaviour but also brief about financial literacy and political terms. In
context to India, some of the factors play a crucial role in contribution to sustainable
development of country. India in regards to sustainable development has made appropriate steps
such as optimum use of resources and waste minimization. By ranking demographic factor as
first includes size,age,gender,occupation and other data. These factors have a major impact on
most travelled destination like India(Mihajlović and Raguz, 2018). Secondly India's socio-
cultural factors helps in attracting tourist because of its unique culture. India is considered top
tourist spot among all because of its high class security which means lower probability of terror
attacks and lower threats from civic war. Political factors have always affected the tourism
industry in some way or the other. Being tourist friendly atmosphere, strong political stability,
less stringent regulations has made the India a place to travel . The country is considered as
pocket friendly place to visit due to minimal cost of living that an average or middle class man

think of. Travelling to places like India is now a concern of expressing a social class. Due to
prevailing of different culture India has now become a tourist spot. With this people have
become aware existence of no of cultures which has been the most attracting feature to make a
tourist visit the same country again. Being upgraded air transportation system of India, airports
have become advanced and air tickets are available at affordable prices without getting into any
complex procedure. Legal formalities for application of visa have now become accessible
through everywhere by everyone and also not so lengthy procedure. Sustainable development
means meeting the needs of present without affecting the resources of future. In context to India,
sustainable development aims to ensure that no one lefts behind in benefiting from development
efforts. By this the country has also eradicated the poverty to an extent. India has overcome the
challenges of sustainable development such as shortage of drinking
water,poverty,inequality ,deforestation which is considered as a major obstacle in sustainable
development of any country(Kamassi, Abd Manaf and Omar 2020). By using some strategies
like reduce,reuse and recycle,promoting environmental education and resource utilization ,the
usage and wastage of resources are minimized to a lower level which is considered as a big
achievement for any country.
Micro environmental factors are those that affect the ability of country to serve its tourist.
Certain other factors such as taste and cost of complimentary goods affect the supply of tourist
products in any any country. This includes attitude of country's people towards the tourist,its
beauty,population,income level ,price level,different languages and fare of hotel. In context to
India, there are factors that affect supply of tourism products in country such as geographical
location,technology and service providers. The country being not a harsh area to travel have
accessible markets that provides easy supply of tourism products at reasonable prices . The more
service providers generally lead to better supply of tourism products and more competitive prices
of different tourism services. India also comprises of markets that provide unique gadgets , that
helps the tourist in providing products as and when needed by them. High availability of services
providers in India who are acting as travel agents helps in supplying every tourist a service they
required. India being considered as top travelled spot, has focussed on relaxation,family
togetherness,shopping and social interaction of its tourist in order to increase their motivation for
travelling the same spot again. India also comprised of better infrastructure facilities such as top

quality hotels,restaurants,public utilities(McDonald and Guechtouli, 2019.). India applies two
way motivation when it comes to supplying of tourist product that is intrinsic motivation and
extrinsic motivation. As per intrinsic motivation, country drives the focus on providing
intangible rewards to its tourist such as fun,and other emotional needs. India makes sure that its
image is not ruined by other competitive tourist spot by providing value or belief to each tourist
as needed(Li, Li, and Liu, 2021). As per extrinsic motivation,the country makes sure that every
middle class person can afford the travelling expenditures. the factor that motivates the tourist to
travel is the knowledge of its custom. India is considered as place to visit because of its most
exciting feature such as hosting of historical and cultural events.
The country is also considered as best place to travel for pilgrims.
CONCLUSION
From the content discussed above , India is been considered as most favourite destination to
travel by the tourist. Both micro and macro environmental factors affect the operations of
tourism industry of any country ,here India. The overview from above report provides that
travelling a place would require prior considerations. The report also suggested that motive
behind travelling to country like India is to relax and rest and explore the unique places. The
research also proofed that it would be requiring deep understanding of tourist behaviour. It has
outlined the nature and demand of tourist, its attitude etc. when motivation type is concerned in
context to tourism they were extrinsic and intrinsic. The contribution of macro economic factors
in sustainable development has a major impact on tourist industry as per the report mentioned
above. The involvement of stakeholders as suppliers in foreign exchange market has solved the
issue of conversion of one currency to other which is considered as major drawback by almost
every country.

REFERENCES
Books and Journals
Fennell, D.A. and Cooper, C., 2020. Sustainable tourism: Principles, contexts and practices.
Channel View Publications.
Font, X. and Lynes, J. eds., 2020. Corporate social responsibility for sustainable tourism.
Routledge.
Higgins-Desbiolles, F., 2020. The “war over tourism”: challenges to sustainable tourism in the
tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), pp.551-569.
Kamassi, A., Abd Manaf, N.H. and Omar, A., 2020. The identity and role of stakeholders in the
medical tourism industry: state of the art. Tourism Review.
Li, T., Li, Q. and Liu, J., 2021. The spatial mobility of rural tourism workforce: A case study
from the micro analytical perspective. Habitat International, 110, p.102322.
McDonald, J. and Guechtouli, M., 2019. What are the factors influencing youth’s perception of
ethical tourism? The major role of internet and social media. Question (s) de
management, 24(2), pp.151-167.
Mihajlović, I. and Raguz, L., 2018, April. Transformation of Business of Travel Intermediaries in
Terms of Dynamic Changes in Macro environment–Towards New Challenges. In 2018
International Conference on Applied Mathematics & Computer Science (ICAMCS) (pp.
77-7709). IEEE.
Nyanjom, J., Boxall, K. and Slaven, J., 2018. Towards inclusive tourism? Stakeholder
collaboration in the development of accessible tourism. Tourism Geographies, 20(4),
pp.675-697.