Sustainable Tourism Principles and Stakeholder Role in Italy's Tourism Industry
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This essay explores sustainable tourism principles and stakeholder roles in Italy's tourism industry. It discusses macro and micro environmental factors contributing to sustainability and their impact on the demand for tourist places.
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MGBBT1TEN TOURISM ENVIRONMENT AND INDUSTRY
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TABLE OF CONTENTS INTRODUCTION................................................................................................................................3 MAIN BODY.......................................................................................................................................3 Paragraph 1- Sustainable tourism and its principles.........................................................................3 Paragraph 2- Role of stakeholders' decision-making in sustainable tourism development..............4 Paragraph 3- Macro environmental factors contributing to the sustainability.................................5 Paragraph 4- Micro environment and tourists influencing the demand of the tourists place-..........6 CONCLUSION...................................................................................................................................6 REFERENCES.....................................................................................................................................1
INTRODUCTION Tourismis defined as the movement of individuals groups or travelling trend of people from the place of their residence to another country or place for reasons like recreation, commerce, rest holidays, etc. The tourism industry can be described as the amalgamation of all those small and large businesses that help make easy the tours and travel activities of a specific travel destination (Yang and Weng, 2019). The chosen destination country in this regard is of Italy which is famously known as one of the most picturesque tourism spots in the travel and tourism secto due to its rich renaissance history, exotic landscape and spectacular sights. Italy's tourist industry has been chosen as it containsn a wonderful scope of sustainable tourism with a credible and safe consumer experience. The essay below will thereby depict and analyze the concepts of sustainable tourism principles and will examine the role of its stakeholders. The essay report will also discuss various microandmacroenvironmentalfactorsandwillconcludethefindingswithjustified recommendations. MAIN BODY Paragraph 1- Sustainable tourism and its principles The concept of Sustainabletourism means considering and covering aspects beyond the normal realm of conventional tourism. Sustainability in the tourism industry and environment is packed with three goals or objectives namely – profit procurement, environment-friendly travel activities and community benefit. This form of tourism factor in the industrial area of travelling is generally planned ahead of any sort of stakeholder involvement. It maintains that the natural
resourcesof a travel destinationshouldnot be jeopardized followingthe variouskindsof commercial and recreational tourist events. The area of sustainable tourism has been depicted by the United Nations World Trade Organization (UNWTO) as encompassing these 3 necessities that are – optimally using of human and natural resources, ensuring regional customs and culturalheritage, and safekeeping of long-term goals in a resourceful and economical way (Streimikiene and et.al., 2021). In this regard, the travel industry of Italy comprises of 65 million travelling population as per ISTAT which shows that this country holds the reputation of being the 5thmost visited travel destination. Principles of sustainable tourism in Italy As per a report published by the Bank of Italy in December 2018 ('Tourism in Italy'), the recorded figures state that in the country's almost all major travel spots, both the customer and industrial perspective indicates a sustainable develoment of its tourism industry. Italy's 'green investment' policy regulations have ensured the steady increase of efficient utilization of energy in its tourist hubs including watee resource management and nature protection. Some specific sustainable principles of Italy's travel environment and industry includes the acknowledgement of all social, ethical, and cultural factors; zero waste production, organic and agricultural tourism (legitimately certified by ICEA), anti-mafia safe travel experiences, and many more. This entire ensemble of sustainable tourist principles have been formally published, enforced and tracked by the 'Italian Association for Responsible Tourism' (AITR) (Contu and et.al., 2019). Travellers's benefits:The Italian tourism industry with places upholding principles of sustainable tourism such as Bologna, Venice, etc. along with being compliant with careful tourism also offers its million travellers several advantages such as maintaining their health and hygiene requirements by providing tailored food platters and gymming and exercise facilities. Visitors can also sace money by cost reduction and adequate consumption at reasonably affordable prices. Living up to its namesake, since times immemorial Italy has widely been known as a mixed bag of several arts, literary reservoir, rich blend of culture and tradition and a place of brimming aesthetic soul travelling. All this and more are also served as miscellaneous benefits to those who travel to Italy. Paragraph 2- Role of stakeholders' decision-making in sustainable tourism development Most of the tourism literature in these recent times are also including the important role played by the influencing part of stakeholders in the travel and tourism sphere. In connection with sustainability, the gradual growth of all the involved stakeholders' needs should also be developed. The same is true for the Italian tourism industrial sector as well. Stakeholders are those individuals who hold an important place or position in a business sector and segment. Like all other industrial
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businesses the tour and travel industry is also amassed with a lot of groups of persons which are categorizedindifferenttypesofstakeholderattributessuchasdormant,dicretionaryand demanding. This stakeholder kind has a moderately low power over Italy's travel industry with a high-low legitimacy and urgency. The next two classifications of Italy's other stakeholder attributes are dominant, dependent, dangerous, and definitive types. For instance the globally renowned wine-making county of Italy known as the Langhe territorial region has identified its plethora of wide ranging stakeholders intointernal and external stakeholders and the definitive ones.The former one, that is, the internal and external category consist of mainly the employees of the companies of several businesses such as hotels, restaurants, etc. And the extrinsic stakeholders include the food and wine entities, public or private companies, and community providers (Festa and et.al., 2020). The role of the employees plays a great impact on Italy's travel sphere as good staff workers make the toruists feel welcome and at home. On the other hand, another influential role is that of the revenue collected by the various business organizations that make up the entire tourism environment of Italy. After having discussed the aforementioned stakeholder attributes, the second main type that has been identified is that of theDefinitive stakeholders. These are the ones that hold powerful roles within the travel structure of Italy that means that they are infuential enough to move the whole system or bring about any of their desired changes with a single statement or action. Customers are the very important stakeholder as they always want innovative product with good quality and lower price. Sellers or suppliers are another vital category as they try to improve their services which help to increase the sales of Italy's tourism sector. The Italiangovernment has also staked a lot in all the business functions of the chosen tourist destination's travel business segment and that is why the latter has to follow the its rules and regulations. Paragraph 3- Macro environmental factors contributing to the sustainability It is very important for the destination country to have high level of sustainable development within the tourists place as this will help them in creating the best place for the tourists. It is very necessary to identify the factors which will help in knowing how these can affect the tourists place. There are various factors are such as- Social Factors:It is very necessary for the countries to take proper care of the tourists place as this will help them in keeping clean and better. By seeing the high level of climatic changes, it is very important to develop the sustainability at such tourists places through this, the place can be kept clean as well as this will help them in improving the area near the place. Italy is country where the culture is effectively followed and so the tourist must take care to keep the place clean by throwing all the garbage in the dustbin (Khan and et.al., 2020). As the people of the Italy, are highly aware of such things as there is culture of keeping the places clean. This helps them in supporting to the sustainability development at tourists places. Technological factors:This is one of the most elements which is having the positive impacts on the
environment sustainability. This will enable the country to keep the places clean as this is highly contributing to sustainability within the tourists places. Italy is considered as among the top tourists places due to the reason that this place is highly developed by the country. The country is using the advanced technology for the contribution at the tourists places. Economic Viability:The country is having very good economic conditions due to which they are able to use the effective funds for developing the sustainability at the tourist place. It is very important for them government to provide the adequate funds which will help them in improving the area of the tourists as well as they will be able to keep healthy the environment. Environmental Factors:It has been found that the country is paying attention Toward the sustainability of the tourists places which is highly supporting to the sustainability growth of such places (Luekveerawattana, 2022). They are using such practice which is creating the environment for the development of these places. The environmental laws of the country are formulated in such a way that they are highly contributing towards the growth of the sustainability. Legal Factors:The government of the country has formulated such laws and rules which is enabling to keep the tourists places clean and maintained. They had made many of the strategies through which they are able to maintain the overall sustainability at these places. Paragraph 4- Micro environment and tourists influencing the demand of the tourists place- It has been found that the tourists are of many different types such as tourist, education tourists, medical tourists, adventure tourists, leisure tourist as well as the sports tourist. There are various factors which has very high level of impacts on the demand of the tourists places such as- Price Factors:These are the factors which has very high level of the transport costs. It is very difficult for the countries to keep the effective costs as this will help them in attracting the large number of the tourists towards the company. The prices of the overall trip affects the demand of the tourists places that is if the prices are nominal and they are getting very effective places to visit then they will be satisfied to pay the transport costs. It has been seen that it is very significant for the countries to keep the places very clean and healthy as this will also attract the large number of the visitors towards the country. Non- price factors:There are number of the non price factors which highly affects the demand of the tourists places such as image of the destination as this says that what is the position of the destination country among the people. That is if the destination country is having very good image as this will enable them to attract the Large number of the customers, this hows that it Is very important for the countries to have very good image as this highly influences the demand of the tourists places (Wei and et.al., 2019). The immigration systems of the country is also having very high level of influence on the people as having flexible as well as the accelerated visa helps in easy moving of the tourist abroad. This is also affecting the number of the tourists within the country. The weather conditions also impacts the tourist of the demands as due to this, the number of the customers remains at home. As due to this, the the destinations of the country shines as through this, it becomes very difficult for the people to adopt the climatic condition's of such places. Due to this reason, the people are not able to move towards the places where the climatic conditions are not good. The above are the factors which highly influences the demand of the tourists in the Italy and due to the above reason, the number of the visitors within the country gets fluctuated. CONCLUSION From the above report it can be concluded that it is very important for the countries to keep the places clean and healthy by developing sustainability at the tourists places. This will enable them to keep the environment clean and the tourists places will also be remain clean and healthy. The above
report has discussed the role of the stakeholders which is involves in the decision making within the tourism sector as well as the principles of the sustainability within the destination country. Along with this, the micro-environment and the macro environmental factors has been discussed which impacts the demand of the tourism within the destination places.
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REFERENCES Books and journals Contu, G., and et.al., 2019. The impact of Airbnb on hidden and sustainable tourism: the case of Italy.International Journal of Tourism Policy. 9(2). pp.99-130. Festa, G., and et.al., 2020. Opportunities and challenges in the contribution of wine routes to wine tourism in Italy–A stakeholders' perspective of development.Tourism Management Perspectives. 33. p.100585. Khan, N., and et.al., 2020. Factors affecting tourism industry and its impacts on global economy of the world.Available at SSRN 3559353. Luekveerawattana, R., 2022. Factors affecting the economic impact for managing cycling cultural tourism route.Cogent Social Sciences,8(1), p.2099563. Safaeipour, M. and Delfannasab, M., 2022. Identifying the key factors affecting tourism in Khorramabad with a future research approach. Streimikiene, D., and et.al., 2021. Sustainable tourism development and competitiveness: The systematic literature review.Sustainable development. 29(1). pp.259-271. Wei, C., and et.al., 2019. Psychological factors affecting memorable tourism experiences.Asia Pacific Journal of Tourism Research,24(7), pp.619-632. Yang,X.andWeng,G.,2019.Areviewofstudiesontourismenvironmentcarrying capacity.Tourism Tribune. 34(4). pp.96-105.