People Management Issues and Steps to Launch a Product Back on Track at Swedigi - A Case Study

SweDigi Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Main Body..............................................................................................................................1
1. The people management issues that potentially underpin the difficulties Jan is facing....1
2) Short and medium term steps that are required by the organisation to launch a product back
on track...................................................................................................................................3
3. Different leadership styles that Jan should adapt to carry out the business operations and
why?.......................................................................................................................................6
4. Analysing and suggesting ways to improve the business condition:.................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The acceptance of the digital technology will help in better handling of different
operations that will support rise in the productivity and profitability. With the advancement of
the latest technology for the execution of different operations that are been taken in effective
consideration. This will help the firm in making major changes that will help in better handling
of various operations in the business entity. This report will lay significant focus on the wide
variety of products and services to meet the customer's expectation. The report is based on the
wide variety of operations that have been taken at Swedigi, which is a business firm working in
music industry. This report will lay emphasis on various business operations and actions that
have been taken in the effective consideration by the organisation in order to handle its business
functions. It will lay emphasis on various business operations that will be taken by the current
CEO of the company, Mr. Jan. Also, various functions to implement the development and
launching of the new product in market.
Main Body
1. The people management issues that potentially underpin the difficulties Jan is facing.
As Swedigi is facing gradual losses, subsequently from past three years, the company has
appointed Mr. Jan as their new CEO to manage their business and operations. The organisation is
facing the downturn and has to reduce the workforce due to increase the expenses and enabling
them to meet the functional requirements of the company. But all these measures are falling
inadequate for the business organisation and the firm has to look after the effective handling of
the different business operations and functions. Jan is facing the major issue of people or
workforce downturn and the lack of support from the management (Goleman, 2017). He is
facing a great deal of issues in managing the various people or employees of the organisation.
The employees are either leaving the job or have been turn down by the organisation, in order to
compensate the range of expenses and operational cost of the company.
The management team of Swedigi has found it harder to customise and alter their
products and services that will help the firm to handle various business operations in a better way
at the production plant (Kantola, Barath and Nazir, 2017). This has led to the failure of the
company to meet its customers’ demands and needs and handle a wide variety of the business
operations in a better way. As the needs and demands of the consumers change with time,
looking at the conditions, the cited business organisation has to make the effective and necessary
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