People Management Issues and Steps to Launch a Product Back on Track at Swedigi - A Case Study

This case study focuses on the people management issues faced by Jan, the CEO of Swedigi, and suggests short and medium-term steps to launch a product back on track. It discusses the challenges in managing the workforce, lack of support from management, and the need for effective leadership styles. The report also highlights the importance of market research and process improvement to improve the business condition.

SweDigi Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Main Body..............................................................................................................................1
1. The people management issues that potentially underpin the difficulties Jan is facing....1
2) Short and medium term steps that are required by the organisation to launch a product back
on track...................................................................................................................................3
3. Different leadership styles that Jan should adapt to carry out the business operations and
why?.......................................................................................................................................6
4. Analysing and suggesting ways to improve the business condition:.................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The acceptance of the digital technology will help in better handling of different
operations that will support rise in the productivity and profitability. With the advancement of
the latest technology for the execution of different operations that are been taken in effective
consideration. This will help the firm in making major changes that will help in better handling
of various operations in the business entity. This report will lay significant focus on the wide
variety of products and services to meet the customer's expectation. The report is based on the
wide variety of operations that have been taken at Swedigi, which is a business firm working in
music industry. This report will lay emphasis on various business operations and actions that
have been taken in the effective consideration by the organisation in order to handle its business
functions. It will lay emphasis on various business operations that will be taken by the current
CEO of the company, Mr. Jan. Also, various functions to implement the development and
launching of the new product in market.
Main Body
1. The people management issues that potentially underpin the difficulties Jan is facing.
As Swedigi is facing gradual losses, subsequently from past three years, the company has
appointed Mr. Jan as their new CEO to manage their business and operations. The organisation is
facing the downturn and has to reduce the workforce due to increase the expenses and enabling
them to meet the functional requirements of the company. But all these measures are falling
inadequate for the business organisation and the firm has to look after the effective handling of
the different business operations and functions. Jan is facing the major issue of people or
workforce downturn and the lack of support from the management (Goleman, 2017). He is
facing a great deal of issues in managing the various people or employees of the organisation.
The employees are either leaving the job or have been turn down by the organisation, in order to
compensate the range of expenses and operational cost of the company.
The management team of Swedigi has found it harder to customise and alter their
products and services that will help the firm to handle various business operations in a better way
at the production plant (Kantola, Barath and Nazir, 2017). This has led to the failure of the
company to meet its customers’ demands and needs and handle a wide variety of the business
operations in a better way. As the needs and demands of the consumers change with time,
looking at the conditions, the cited business organisation has to make the effective and necessary
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changes that will help the business entity to achieve its targeted goals and gain sustainability in
market. Apart from this, the new product or service will help in attracting the new potential
customers of the firm, leading to the rise in the revenue generation and have a sustainability in
market. Even the sales department of firm is unable to make the forecast about the sales of the
products and services that have been developed by the business entity, despite the proper
training. This has caused the company to not fully utilise the opportunities and the chances that
have been available to the company. This has caused a disruption in the business operations of
the company (Bolman and Deal, 2017). Also, it has caused the loss in the perspective and
potential clients of the user, which lead to the decrease in the revenue generation and profitability
of the company. The management team of the company will look after the fact that has helped in
the better quality assurance of the services and improve its standard in a better way. Other than
this, the high quality product or services will help in better handling of the different business
operations which will help in significant rise in the operational capacity of the organisation.
Other than this, it will also help in better execution of the wide variety of the business operations
that have been followed by the firm. But Jan has found that the members in the project
management team are having the various opinions regarding the operations and thus, it has led to
the rise in the conflicts and differences among the team members, which has not only reduced
the productivity and revenue generation of the firm but also, has increased the overall production
capacity of the organisation.
Other than this, the marketing manager of the organisation has quit the job in the firm and
other employees for production department of firm are also threatening Jan to join in the other
multinational firm, by accusing him for not supporting the functionality and the lack of
collaboration with his management team. Thus, in this case, Jan is facing the serious trouble
from the management side and thus is required to handle the various business operations
effectively to reassure the proper functionality and work environment in the organisation. He has
realised that the people are not with him and thus require to take in consideration, some strict and
effective measures that would have helped the firm to gain a better productivity and profitability.
Jan is required to handle the different business operations that will help in suitable rise in
operational capacity of the organisation and manage the business operations to improve the
productivity (Kamrava, 2017). But, the difference with the company's management and lack of
understanding and coordination between the employees of the different departments will lead to
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the decrease in the production capacity of firm. The revenue generation has gone all time down
and the competition has increased to a higher level. Thus, in this case, Jan has to see through the
better handling of its business operations which will help the firm to handle the business
operations in a better way. He would have tried to develop the better trust level between him and
other employees of the cited business firm. He found there is a reduction in productivity due to
the lack in the operational integration and inter connection with each other (Belias and et.al.,
2017). But failing to maintain the business operation's, has led to the company facing high risk of
loss in the market. Jan would have seen thorough the effective handling of the different business
operations that would have improved the profitability of the organisation. Other than this, he
should have also seen through the significant improvement in the production efficiency of the
firm by adopting the innovative work measures to provide the organisation with better
productivity and management of a wide range of business operations.
2) Short and medium term steps that are required by the organisation to launch a product back on
track
Jan will take in consideration a wide variety of operations that will help the firm to
increase its efficiency and handle them in better way to meet the operational capacity of the
organisation. As the firm wants to launch the high tech simulation game for the training of the
media employee's, it has to see through the effective handling of the different business operations
that will help the organisation to improve the productivity and profitability. For the short term
operations, Jan can opt for the better handling of the different sort of functional operations. such
as:
 Establishing of new and better production strategy: Jan will look after the better
handling of the different operations that will help the Swedigi to opt the better and
innovative measures that will help in effective rise in the operational capacity of the
business organisation (Springer, Cham. Safa and et.al., 2017). The effective and
appropriate adoption of the different measures that will help in the effective rise in the
operational capacity of the organisation that will help in the better handling of the wide
variety of business operations in the organisation. The alteration in the business strategy
will help the firm to increase the production capacity and revenue generation of the
company in a better way. The formulation of new business strategy will help the firm to
meet the users or the stake holder's expectation and gain a better productivity and other
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sort of benefits. The Swedigi can opt for the business strategy like product differentiation
for their simulation game. It will help the firm to opt the better handling of the vast range
of operations and improve the production capacity of the organisation. Apart from this,
the differentiation approach will help the firm to get the suitable competitive advantage
over its product and services that will help in meeting the business operations and
targeted goals effectively (Bag, Anand and Pandey, 2017). This approach will set apart
the cited business firm from its competitors and help the organisation to build a better
brand loyalty.
 Stopping the employee's downturn: Jan has to look after the effective handling of the
various measures and strategies to avoid the loss of the vital work force in the
organisation. The organisation and the management of the firm will see through the
adoption of the high quality measures to improve the quality of services and satisfaction
level of the customers in the organisation. Other than this, the providing of the proper
appraisal, motivation and recognition to the task or the operations performed by the
employee's in the cited business firm will help in the effective rise in the operational
capacity and development of high quality product and services (Goleman, 2017). Other
than this, establishing a better interdepartmental communication process and developing
an interpersonal understanding will help the firm to meet the operational requirements of
the organisation. Other than this, the firm will look after the fulfilling the needs and
requirements of the work force or the employee's of various units in an organisation.
 Performing an extensive market research: Jan will also look after the performing of
the wide range of the market research that will help the company to gain an insight about
the changes and alterations it requires making in order to gain a better productivity and
knowledge of customer’s requirements and demands. The suitable market analysis will
also help in increasing the wide range of the business operations. Apart from this, the
appropriate measures that are been taken for the market research will support the business
organisation to increase the production capacity and come up with a high quality product
and services for their customers (Kantola, Barath and Nazir, 2017). Other than this, the
research process will help Jan to develop a better business and market strategy that will
help the cited business organisation to produce better product and services and gain a
better satisfaction level of customers. Apart from this, the better handling of the business
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or the operational processes will help the Swedigi to sustain in market and meet the
operational requirements of the users in a better way. Other than this, the development of
the better strategy by the business organisation will help the firm to improve the
significant measures to meet the operational goals and targets of the business firm.
 Improving the work process and reduction of organisational problems: As a CEO of
the firm, Jan will look after the effective measure to improve the operational capacity of
the organisation. He will propose and will try to implement the suitable and appropriate
measures that will help in better rise in the operational capacity of the organisation and
will help in better handling of the business operations. The rise in the production capacity
and meeting the needs and demands of the users will be looked after by the organisation
that will help in effective management of a wide range of business operations. He will
also see thorough various sorts of the operational glitches and the issues that will be faced
by the organisation such as lack of proper funding, inter departmental differences,
adverse market conditions etc. Apart from this, Jan will see through the effective rise in
the operational capacity of the organisation that will help in better rise in productivity and
profitability of the organisation (Springer, Cham. Safa and et.al., 2017). The proper
implementation of the process improvement measures will help in better growth and
development of firm and re assuring the launching of the simulation game, developed by
the business organisation. It will help in better handling of the different business
operations that will help in meeting the demands of the company in a better way.
 Developing the proper trust level in organisation: The most major and the significant
issue that is been faced by Jan in organisation is the lack of trust of his co workers and
subordinates on him. They also distrust the innovative process that are been adopted and
is meant to be implemented in business organisation. The development of effective trust
level will help the business entity to have a better productivity and revenue generation.
Other than this, the developing of the trust level will help in engaging the customers of
the organisation in a larger and effective way and will support the development and
growth of business organisation (Bolman and Deal, 2017). Other than this, it will prevent
the employee's and customer downturn and help in effective improvement of the
production capacity of the business organisation. The reduction of the employees quitting
the job is necessary as it helps in the better handling of the wide range of operations and
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meeting the operational capabilities set by the company. This will also help the firm to
change the older habits and adopt or implement the newer and innovative measures that
will help in the significant rise in the operational capacity of the capacity of firm. Other
than this, it will support the business organisation in meeting the customer's needs and
demands. This will help the firm to get the product i.e. the simulation game developed by
the company to get better customer satisfaction level.
3. Different leadership styles that Jan should adapt to carry out the business operations and why?
Jan will look after the adoption of the various leadership styles and measures that will
help him to maintain the productivity of the organisation and carry out a wide rage of business
operations at the Swedigi. The wide range of the business operations that are been taken in
consideration by firm will help it in effective rise and adaptability of the wide range of business
functionality. Some major leadership styles that are been taken by him are as follows:
 Transformational leadership: Jan will look after the adoption of the implementation of
this leadership approach which will involve the assessment of the high quality of
communication process that will help in better rise in the operational activities of the
business. In relation with this techniques where the leader sets higher targets and
motivate the workforce to make efforts in terms of attaining the higher profits. Moreover,
this kind of leadership is quiet committed and satisfied.
 Autocratic leadership: in terms with this leadership style where the leader follows
bossism and implement his own ideas and techniques among the workers. They don’t
seek for any consultation and communication with their subordinates (Kamrava, 2017).
 Democratic leadership: In relation with this style, here the leader communicates among
the subordinates and managers to take their advices and analyse their opinion in accurate
decision making. Moreover, this is the most successful leadership style as it helps in
appropriate management of the work and work environment (Leadership style, 2018).
 Strategic leadership style: this is the most fruitful leadership technique as the leaders
communicate, observe and analyse the external as well as internal business. This will
help in them in analysing the current trend and the efficiency of business to meet such
requirements. Thus, it approaches strategic planning in the business environment which
will be helpful in the growth of entity.
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 Coaching leadership: This will be the most effective technique for Jan in terms of
building the soothing relationship among the subordinates. He has to coach the managers
and worker of the entity in terms of meeting the business objectives on the right time.
There will be appropriate improvements in the efficiency as well as profitability of the
business.
4. Analysing and suggesting ways to improve the business condition:
In relation with the case of SweDigi the firm is continuously facing reduction in the
efficiency, profitability as well as in liquidity. Therefore, to improve the financial health of
entity there is need to have implication of various strategies and planning that will be effective.
Jan has been appointed as the new CEO or organisation on which he must make adequate
changes into operations (Goleman, 2017). There is need to have satisfactory allocation of funds
in each business operations as well as effective control over the costs. Additionally, to improve
the business health there is needed to have appropriate marketing techniques which will bring
the successive outcomes from the new launch of products. It will create a unique identity in the
market which will be attractive to consumers.
Similarly, to improve the internal environment of the business there is need to reduce the
barriers and bring the effective communications. Thus, it will be motivating among staff to
present their views and ideas to improve the financial health of organisation. Similarly, i will
also help in provoking the innovative ideas in the business.
CONCLUSION
By analysing the above study it can be said that to improve the financial situation of any
business there is need to have effective leadership as well as appropriate management of the
funds associated in activities. Therefore, to improve the financial health of SweDigi, it is
required that the professionals need to be committed towards their roles as well as make the
adequate business development. Further, there can be use of various activities which will
improve the productivity as well as manages the costs incurred in each business activities.
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REFERENCES
Books and Journals
Bag, S., Anand, N. and Pandey, K. K., 2017. Green Supply Chain Management Model for
Sustainable Manufacturing Practices. In Green Supply Chain Management for Sustainable
Business Practice (pp. 153-189). IGI Global.
Belias, D. and et.al., 2017. Human resource management, strategic leadership development and
the Greek tourism sector. In Tourism, Culture and Heritage in a Smart Economy(pp. 189-
205). Springer, Cham. Safa, M. and et.al., 2017, July. Strategic Port Human Resource
Talent Acquisition and Training: Challenges and Opportunities. In International
Conference on Applied Human Factors and Ergonomics (pp. 205-215). Springer, Cham.
Bolman, L. G. and Deal, T. E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.
Goleman, D., 2017. Leadership That Gets Results (Harvard Business Review Classics). Harvard
Business Press.
Kamrava, M., 2017. State-business relations and clientelism in Qatar. Journal of Arabian
Studies. 7(1). pp.1-27.
Kantola, J. I., Barath, T. and Nazir, S., 2017. Advances in Human Factors, Business
Management and Leadership: Proceedings of the AHFE 2017 International Conferences
on Human Factors in Management and Society. Springer Publishing Company,
Incorporated.
Online
Leadership style. 2018. [Online]. Available through :<
http://www.nwlink.com/~donclark/leader/leadstl.html >.
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