This article provides a SWOT analysis of Marks & Spencer, including its strengths, weaknesses, opportunities, and threats. It discusses the company's wide range of products, customer satisfaction, large number of stores, and multiple brands. It also highlights the company's weaknesses in keeping up with trends, non-convenient marketing strategy, and lack of investment in technology. The article explores opportunities for expansion in the global market, government support, adoption of new technology, and free trade policies. It also mentions threats such as dealing with different laws and regulations, competition from new entrants, growth of distributors, and market inflation.