Global Business Environment

Global Business Environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Internal analysis of Marks and Spencer...................................................................................3
2. Functional area of Marketing and Finance in M&S................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Global business environment refers to the environment in various countries along with
factors externally to residence environment of organization while by influencing decision
making on resource capability and funds are utilized (Akhmetshin and et.al., 2018). Marks and
Spencer is multinational retailing company which has many stores with many products such as
clothes, beauty, toys, electric and other products. This report analysis internal factor of company
along with functional areas of organization.
1. Internal analysis of Marks and Spencer
Main products of M&S are clothing, home products and many others goods. Here are
interior analysis-
Strengths:-
M&S has many stores in different countries which has mostly in developed placed at domestic or
internationally. While having more stores they have got well experienced and made them to big
that they have large number of customer of customer in their stores. The company have their
own brand identity and they sale its own manufactures products with their products, so that is
why when people usually goes out for shopping they mostly prefer M&S goods and service in
making them more attractive. As company offers more online store as well as having offline
store in various developed countries. Online and offline stores helped out company to expand
their business in worldwide with more capital, M&S have variety number of goods for their
customer along with that vegetables which being from last many years. The brand has good
relationship with some local farmers and they serve best products to customers (Anderson,
Chandy and Zia, 2018). Large number of famous designer well to deign bets brand for stores and
have best collection of every clothes and many other products.
Weaknesses:-
M&S in past few years have decline sales it was just because of poor supply chain and some time
non-availability of products. The same things was happened at time of Christmas season many
more customer have demanded very different goods but company could make them available for
their loyal customer and have bad impact on company image as well brand. Many people from
M&S have problems that they do not offers clothes for young and teenagers as most of time