SWOT Analysis of Marks & Spencer

Swot
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
REFERENCES................................................................................................................................6
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INTRODUCTION
Marks and Spencer (M&S) is a major retail brand based in U.K. It is established by Michael
Marks and Thomas Spencer in 1884 . The company's headquarter is located in Westminster,
London .M&S has a specific specialization dealing in high quality clothing , home products and
food products . M&S currently owns 959 stores across the U.K. that include 615 stores dealing
in food products only (Ng and Bloemraad, 2015) . M&S is listed in London Stock Exchange
and it also a part of FTSE 250 Index. M & S is located in 1463 locations across the globe
MAIN BODY
SWOT Analysis of Marks & Spencer
Strength of Marks and Spencer
1.) M&S has a wide range of products so the customer can choose according to best of their
needs.
2.) Customer satisfaction is the upmost responsibility for M&S so they take the complete care
of their customer.
3.) M&S has a large number of stores that are easy accessible for their customers. Because of
these large numbers their customer base is also apparently high .
4.) M&S provide multiple brands in each and every product they offer so the customer has
couple of options to choose from.
5.)Availability of multiple products always attract to the customer . A customer can save a lot
of his time whole shopping at one place only.
6.) M&S always value the customer over business that helps businesses to grow very rapidly
because they always keep their customer support and faith while expanding in new areas.
Weakness of Marks and Spencer
1.) Marks and Spencer is also known as non trendy store despite of high range of products
M&S could not cope up with the latest fashion and trends.
2.) Marks and Spencer has been unable to attract the customers from its non convenient
marketing strategy.
3.) Non availability of the trendy products always leads to loosing the young customer base so
as M&S could not attract the young generation to shop.
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