This report covers the SWOT analysis and marketing mix of Dinca Restaurant, an Indian restaurant in Central London. It discusses their strengths, weaknesses, opportunities, and threats, as well as their product, place, price, and promotion strategies.
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le in attracting tourists as well. Also, it will be located at Central London UK. Moreover, vegetarian taste will be included in it as well. (Cruz, Dinca Restaurant This poster is based on the new business plan which is an Indian restaurant name with Dinca restaurant and their menu include the both Indian meat and vegetarian food for their customers. This report will cover the Swot Analysis to find out their strength and weakness and marketing mix to know their product prices, place and promotion strategy for their business. SWOT analysis Strength Affordable prices for the customers to satisfy their needs taste of the Indian food and mixture of the Indian culture to attract tourist. . Weakness Employee does not get proper training so they are not able to provide satisfying services to the customers. Menu designis not attractive, and they need some improvement in their menu Opportunities Dincarestaurantcantake competitive advantages if they will start the online delivery system so customerscangettheirfood directly at their home. Improvementinmenucanhelp them to show their dishes properly and customers can easily use their menu. promotion promotionof the Dinca restaurant plays important role to aware people about the restaurant so they will use the digital marketing to attract customers to visit their restaurant and enjoy their meal Product Dincarestaurantisprovidingboththe food vegetarian which are non- vegetarian and the non-vegetarian Indian food which will help to attract customers and satisfy needs of the both kind of customerswhoneedvegetarianandthenon- vegetarian food.The mixture ofthe varieties of ingredients from the India which is helping to make food testier. Place Dinca restaurant has open their restaurant in the middle of the city where most of the tourist come to visit so they will able to attract the customers andthey will provide them the Indian food. Price The best thing about the Dinca restaurant menu is that the prices of the food is affordable for the people, and they can bale to enjoy their meals by paying the less moneyto the restaurant.The less prices of the food are helping them to attract the customers, and they are able to achieve the locality of the customers. Quality of the food is also good and the customers are getting everythingless price and better quality and quality at the Dinca restaurant CONCLUSION AS per the report has been cover the poster of Dinca restaurant which has been included the SWOT Analysis and the marketing mix 4Ps to show their strength , weakness and their strategies. REFERENCES Books and journals Festa, G. and et.al., 2016. The (r) evolution of wine marketingmix:Fromthe4Pstothe 4Es.Journal of Business Research.69(5). pp.1550-1555. Wati, W., 2018.ANALISIS SWOT DALAM UPAYA PENINGKATANMUTUPELAYANAN KEPERAWATANDIRS.TKIIIDR REKSODIWIRYOPADANG(Doctoral dissertation, Universitas Andalas). Threats the place where Dinca restaurant hasopentheirbusinessare havingotherwellrecognize restaurant which is affecting their business and they are not able to take competitive advantages. Costoftherawmaterialis increasing
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Notes: introduction-on the new business plan which is an Indian restaurant name with Dinca restaurant and their menu include the both Indian meat and vegetarian food for their customers. missionTo become the market leader and most reputable restaurant by providing the quality services to customers and pursuing excellence in every possible manner. Vision- To serve the world with a great blend of quality and culture and become the leading restaurant within hospitality industry. Objective– To increase profitability by 32% by the end of 2021. To increase the customer satisfaction by 45% in next three months cost control- cost will be controlled by measuring expenses with profit earned. target market-they will all people of UK. conclusion-It can be summarized that poster is about of an Indian restaurant business is started in UK to provide taste of Indian Food and both non- veg and veg at affordable prices. The restaurant will be located at Street area of the London where large number of tourists is attracted. Moreover, at low prices these food items will be provided